+109%Net sales, YoY (Mar-May)
10xGoogle Ads ROAS since relaunch
3.4xSite sessions, year over year
1,200+Organic clicks / mo
Cummins Conversion · B2B Ecommerce
A Shopify store engineered as carefully as the parts they sell.
Engineered-parts brands have a customer who knows their fitments cold. The site has to talk to them like a peer, not like a Shopify template trying to be Allbirds. Custom theme, deep taxonomy, fitment-driven PDP, and a checkout that respects the buyer.
Visit cumminsconversion.com →cumminsconversion.com
The data
Revenue since the relaunch.
The starting point
An engineered-parts brand without an engineered storefront.
Cummins Conversion came to us with a clear customer (technicians and shops buying engineered conversion parts) and a storefront that didn't speak their language. Generic theme, shallow product taxonomy, slow PDP, no real fitment logic. The right buyer was hitting the site and bouncing because they couldn't find what they needed in three clicks.
The brief was simple: a Shopify storefront engineered as carefully as the parts they sell. Built to add SKUs without rework. Built to respect the buyer's expertise. Built to launch clean.
The approach
Theme. Taxonomy. Tracking. In that order.
Custom theme build
New Shopify 2.0 theme. Sectioned, customizer-friendly, performance-tuned, no app bloat. Their team can publish without us in the loop.
Product taxonomy
Collection logic by application, generation, and fitment. PDP layouts that surface what the buyer asks first, not what the homepage thinks looks pretty.
Conversion tracking
GA4, GTM, server-side Meta CAPI, Google Enhanced Conversions. QA'd end-to-end before launch, not bolted on later.
Pre-launch QA sprint
Every template tested across devices, every flow walked end-to-end, every conversion event verified firing once and only once. No launch surprises.
The results
Live, indexed, and ranking on page one.
The store launched and started ranking fast. Within months it's pulling around 1,200 organic clicks and roughly 25,000 impressions a month at an average position near 8, with 24 keywords already in Google's top three, and paid search running alongside to cover high-intent buys.
All figures from Google Search Console and Ahrefs, the client's own data.
