CustomShopify theme
DeepProduct taxonomy
End-to-endTracking + QA
Built to scaleAdd SKUs without rework
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Cummins Conversion · B2B Ecommerce
A Shopify store engineered as carefully as the parts they sell.
Engineered-parts brands have a customer who knows their fitments cold. The site has to talk to them like a peer, not like a Shopify template trying to be Allbirds. Custom theme, deep taxonomy, fitment-driven PDP, and a checkout that respects the buyer.
cumminsconversion.com
The starting point
An engineered-parts brand without an engineered storefront.
Cummins Conversion came to us with a clear customer (technicians and shops buying engineered conversion parts) and a storefront that didn't speak their language. Generic theme, shallow product taxonomy, slow PDP, no real fitment logic. The right buyer was hitting the site and bouncing because they couldn't find what they needed in three clicks.
The brief was simple: a Shopify storefront engineered as carefully as the parts they sell. Built to add SKUs without rework. Built to respect the buyer's expertise. Built to launch clean.
The approach
Theme. Taxonomy. Tracking. In that order.
Custom theme build
New Shopify 2.0 theme. Sectioned, customizer-friendly, performance-tuned, no app bloat. Their team can publish without us in the loop.
Product taxonomy
Collection logic by application, generation, and fitment. PDP layouts that surface what the buyer asks first, not what the homepage thinks looks pretty.
Conversion tracking
GA4, GTM, server-side Meta CAPI, Google Enhanced Conversions. QA'd end-to-end before launch, not bolted on later.
Pre-launch QA sprint
Every template tested across devices, every flow walked end-to-end, every conversion event verified firing once and only once. No launch surprises.
Where it stands
Theme built. QA in flight. Awaiting launch token.
The custom theme (id 150072098904) is finished and staged. Pre-launch QA is in motion across PDP, PLP, cart, checkout, and conversion events. Waiting on a final Theme Access token from the client before publish.
This is the case where the work is done right, and the right move is to wait for the green light. A store launched in haste with broken tracking is worse than no store at all.
