Email Marketing

Email that drives revenue, not unsubscribes.

Lifecycle email and SMS for brands. Klaviyo, Mailchimp, HubSpot. Flows, segmentation, dynamic content, A/B testing. Built to grow LTV and reduce churn.

5.0★on Google
Tracking-firstnot last-click guesswork
Full-stack teamone partner runs it all
Joe Wallick of Snack Club, runs Email Marketing for small businesses
Reviewing email flows in the Snack Club office

Businesses that work with Snack Club

Foundations Natural Health Lotus United RecoverMax Solutions Bob Boldt HVAC Land Pro Civil Cummins Conversion Waterways Cruises Made Apparel Services The Explore Pass Legacy Woods Seven Summers
What's included

Everything you'd want in an email marketing engagement.

Six things every Snack Club email client gets, from week one through month twelve.

01

Flow architecture

Welcome, abandoned cart, post-purchase, win-back, replenishment, browse abandonment. Built around your data, not a template.

02

Segmentation + list health

Behavioral segments, RFM tiers, predictive lifetime value buckets. Bounces, suppressions, and re-engagement audits monthly.

03

Campaign cadence + calendar

Weekly broadcast schedule built around your promos, content, and seasonal moments. Calendared a quarter ahead.

04

Design + copy production

Mobile-first templates, on-brand, accessible. Copy that earns the open and the click without sounding like a robot.

05

A/B testing + lift measurement

Subject lines, hero content, CTA position, send times. Tracked at the flow and campaign level with statistical significance, not vibes.

06

Live Looker Studio dashboard

Revenue per recipient, flow performance, list growth, deliverability. One dashboard, refreshed daily.

How we're different

Most marketing agencies. And then there's us.

Eight places where the agency model breaks. Eight things Snack Club does the opposite way.

 
Most agencies
Snack Club
Who runs it
× A different vendor for each channel
One team running all of it
Pricing model
× Vague scopes, surprise invoices
Flat retainer, not tied to hours
Reporting cadence
× Monthly PDF, 5 days late
Live Looker dashboard, refreshed daily
What gets shipped
× Thin AI content at scale
Work written for your customers, in your voice
Account ownership
× Their logins, their history
Your accounts, your data, always
Contract length
× 6-12 month lock-in
Month-to-month, 30 days' notice
Strategy
× The same playbook for every client
Built around what your customers search
AI toolkit
× Resold from Podium / Birdeye
Built in-house, not resold
What you get

One dashboard. Every channel. Updated daily.

Every Snack Club email client gets a custom Looker Studio dashboard pulling Klaviyo, GA4, and Shopify revenue into one URL. No exports, no screenshots.

  • Revenue per recipient by flow and campaign
  • Flow performance (welcome, cart, post-purchase, win-back)
  • List growth, suppression rate, deliverability health
  • A/B test results with statistical significance
  • Shareable URL for your whole team, branded to you
lookerstudio.google.com/your-account
Rev/Recip$2.40
Open38%
Click4.2%
List+9%
Welcome flow$4.8k+24%
Abandoned cart$8.2k+42%
Post-purchase$3.1k+18%
Weekly broadcast$6.6k+22%
The process

Five steps from "first call" to "live and optimizing."

01

Audit

Free review of your list, flows, and deliverability.

02

Strategy

A flow map and campaign calendar planned around your customers.

03

Build

Flows, templates, and segments built in your ESP and QA'd.

04

Launch

Flows go live. Deliverability and revenue tracking verified.

05

Optimize

Monthly campaigns, list growth, revenue on your dashboard.

5.0
★★★★★
on Google

What our clients say.

See all reviews on Google →
Z
Zach Collins
★★★★★6 reviews

Joe was great to work with from start to finish. Started seeing results immediately and glad I trusted Joe throughout the entire process!

T
Tyler Vidor
★★★★★6 reviews

I had a great experience working with Snack Club Marketing, especially Joe. They handled my website design, logo, and marketing strategy.

J
Joe Meyer
★★★★★11 reviews

Worked with them for our online advertising campaigns. They did a great job!

FAQ

Common questions about email marketing.

How much revenue should email drive?

For ecommerce, 25-35% of total revenue from email is healthy. For B2B, the goal is pipeline influence and sales enablement, not direct revenue attribution.

How much does email marketing cost?

We quote email marketing after a free audit, scaled to broadcast cadence and flow complexity. Platform fees (Klaviyo, HubSpot) are billed at-cost to you, never marked up.

Do you work in Klaviyo, Mailchimp, or HubSpot?

All three, plus Customer.io, Iterable, and Braze. We'll meet you where your data lives. If you're choosing a platform, we'll help you pick.

Will I lose deliverability if we send more?

Not if we ramp properly. Re-engagement campaigns, suppression of cold subscribers, domain warmup. Deliverability is a workstream, not a metric we check once.

Can you set up SMS too?

Yes. Klaviyo SMS, Attentive, Postscript. Compliance handled. Usually launched after the first 60 days of email flows are stable.

What about pop-ups and list growth?

Yes, with restraint. Exit-intent, scroll-based, and post-engagement triggers. Built so they convert without tanking session quality.

Ready for email that actually drives revenue?

Book the free 15-minute Loom audit. We'll show you what's working, what's wasting money, and what to fix first.

Get Your Free Audit
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