01
Flow architecture
Welcome, abandoned cart, post-purchase, win-back, replenishment, browse abandonment. Built around your data, not a template.
© Snack Club. All rights reserved.
Operators we run marketing for
What's included
Everything you'd want in an email marketing engagement.
Six things every Snack Club email client gets, from week one through month twelve.
02
Segmentation + list health
Behavioral segments, RFM tiers, predictive lifetime value buckets. Bounces, suppressions, and re-engagement audits monthly.
03
Campaign cadence + calendar
Weekly broadcast schedule built around your promos, content, and seasonal moments. Calendared a quarter ahead.
04
Design + copy production
Mobile-first templates, on-brand, accessible. Copy that earns the open and the click without sounding like a robot.
05
A/B testing + lift measurement
Subject lines, hero content, CTA position, send times. Tracked at the flow and campaign level with statistical significance, not vibes.
06
Live Looker Studio dashboard
Revenue per recipient, flow performance, list growth, deliverability. One dashboard, refreshed daily.
How we're different
Most marketing agencies. And then there's us.
Eight places where the agency model breaks. Eight things Snack Club does the opposite way.
Most agencies
Snack Club
Who runs the account
× Junior analyst, behind a strategist
✓ The operator who quoted you
Pricing model
× 10-20% of ad spend
✓ Flat retainer, not tied to spend
Conversion tracking
× Client-side pixel, breaks on iOS
✓ Server-side + offline imports
Reporting cadence
× Monthly PDF, 5 days late
✓ Live Looker dashboard, refreshed daily
Account ownership
× Their MCC, their history
✓ Your account, your data, always
Contract length
× 6-12 month lock-in
✓ Month-to-month, 30 days' notice
Creative output
× Stock photos + lazy RSAs
✓ Custom assets from our AI studio
AI toolkit
× Resold from Podium / Birdeye
✓ Built in-house, included free
What you get
One dashboard. Every email metric. Updated daily.
Every Snack Club email client gets a custom Looker Studio dashboard pulling Klaviyo, GA4, and Shopify revenue into one URL. No exports, no screenshots.
- ✓ Revenue per recipient by flow and campaign
- ✓ Flow performance (welcome, cart, post-purchase, win-back)
- ✓ List growth, suppression rate, deliverability health
- ✓ A/B test results with statistical significance
- ✓ Shareable URL for your whole team, branded to you
lookerstudio.google.com/your-account
Rev/Recip$2.40
Open38%
Click4.2%
List+9%
Welcome flow$4.8k+24%
Abandoned cart$8.2k+42%
Post-purchase$3.1k+18%
Weekly broadcast$6.6k+22%
The process
Five steps from "first call" to "live and optimizing."
01
Audit
Free 30-min walkthrough of your account, tracking, and creative.
02
Strategy
Channel-level budgets, ad group structure, and named outcomes at 30/60/90 days.
03
Build
Tracking, dashboards, campaigns, and AI tools installed and QA'd.
04
Launch
Campaigns ship. Conversion tracking verified end-to-end.
05
Optimize
Weekly opt, monthly strategy reviews, live dashboards always on.
FAQ
Common questions about email marketing.
How much revenue should email drive?
For ecommerce, 25-35% of total revenue from email is healthy. For B2B, the goal is pipeline influence and sales enablement, not direct revenue attribution.
How much does email marketing cost?
We quote email marketing after a free audit, scaled to broadcast cadence and flow complexity. Platform fees (Klaviyo, HubSpot) are billed at-cost to you, never marked up.
Do you work in Klaviyo, Mailchimp, or HubSpot?
All three, plus Customer.io, Iterable, and Braze. We'll meet you where your data lives. If you're choosing a platform, we'll help you pick.
Will I lose deliverability if we send more?
Not if we ramp properly. Re-engagement campaigns, suppression of cold subscribers, domain warmup. Deliverability is a workstream, not a metric we check once.
Can you set up SMS too?
Yes. Klaviyo SMS, Attentive, Postscript. Compliance handled. Usually launched after the first 60 days of email flows are stable.
What about pop-ups and list growth?
Yes, with restraint. Exit-intent, scroll-based, and post-engagement triggers. Built so they convert without tanking session quality.
Pairs well with
Services we run alongside Email Marketing.
Paid Social
Acquisition funnel that feeds the list. Paid + email run together compounds LTV.
See Paid Social →
Content Marketing
The content engine that gives email something worth opening every week.
See Content Marketing →
Conversion Rate Optimization
Email drives them back. CRO makes the return visit close.
See Conversion Rate Optimization →