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The process
Five steps from "we're talking" to "leads are coming in."
Every business is different. The five steps below are the same. Timelines flex based on where you're starting. Here's what each looks like in practice.
01
Always free
Audit.
A 15-minute Loom, delivered within 48 hours. We pull back the hood on your accounts, your tracking, your site, and your creative. You keep a written action plan, whether we work together or not.
What we do
- Pull Google Ads, GA4, Search Console, and GBP data
- Identify the 3 highest-impact issues holding back results
- Write a plain-English action plan, prioritized by ROI
- Quote anything we'd recommend, with no pressure to engage
What we don't do
- 40-slide proposal decks that take 90 minutes to walk through
- Vanity audits that flag everything to seem thorough
- Pretend to fix problems before we understand them
Built for you
Strategy.
No templated decks. Every plan is tailored to your business and where you're starting. Clear budgets, named priorities, and the specific outcomes we're committing to at 30, 60, and 90 days.
What we do
- One shared roadmap across paid, organic, web, and AI tools
- Channel-level budgets with clear rationale
- Named outcomes at 30, 60, 90 days you can hold us to
- The boring stuff: account structure, conversion definitions, attribution model
What we don't do
- Sell channels you don't need to inflate retainer scope
- Use a template from another client's industry
- Promise growth without conversion tracking that proves it
02
03
Tracking-first
Build.
Tracking, dashboards, and AI tools get installed and QA'd before launch day. If conversions aren't firing reliably, nothing else matters.
What we do
- GA4, GTM, server-side conversion APIs configured and verified
- Looker Studio dashboards built for your specific KPIs
- Site changes, landing pages, and ad creative built to spec
- AI toolkit (chat, reviews, dashboards) configured for your business
What we don't do
- Launch campaigns with broken conversion tracking
- Skip dashboard setup because "we'll do it later"
- Trust client-side tracking alone in a post-iOS-14 world
Go live
Launch.
Campaigns ship, the AI tools turn on, and the new system goes live for your visitors. Internal QA plus external verification before we declare anything done.
What we do
- Ads go live with conversion attribution wired end-to-end
- Site updates and AI chat embedded
- Review automation, dashboards, tracking confirmed working
- Kickoff brief to your team so everyone knows what shipped
What we don't do
- Ghost after launch and resurface for the monthly report
- Skip the "is this actually working" verification step
- Treat launch as the finish line. It's the starting line.
04
05
Always on
Optimize.
Weekly optimization, monthly strategy reviews, live dashboards always on. You see what's working before we tell you.
What we do
- Weekly account audits plus creative refreshes
- Monthly strategy reviews with your leadership team
- Quarterly roadmap updates as your business evolves
- Live dashboards so you can spot wins (and issues) before us
What we don't do
- Email a PDF and call that "reporting"
- Optimize for vanity metrics (clicks, impressions, CTR) over revenue
- Wait for the monthly meeting to fix something obvious today
A typical engagement
Week by week, what to expect.
Timelines flex based on your starting point. This is a typical full-service engagement, end to end.
Week 1
Audit
Discovery call, account access, plain-English audit delivered.
Week 2
Strategy
Roadmap finalized. Budgets locked. Tracking spec written.
Weeks 3–4
Build
Tracking installed, dashboards built, campaigns drafted, AI tools configured.
Week 5
Launch
Campaigns live, AI chat embedded, review automation on.
Ongoing
Optimize
Weekly opt plus monthly strategy reviews. Live dashboards always on.
