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Paid Media Management
Paid media run as one system, tracked to revenue, not clicks.
Google, Meta, and LinkedIn ads managed hands-on by the team that runs it. Conversion tracking first, weekly optimization, and a live dashboard so you see cost per lead and ROAS, not vanity reach.
I have a spreadsheet about that. Several, actually.
Bob Boldt HVACMay to Sep 2026
Booked from ads$127,354
Booked from organic$419,064
Ad spend$30,597
Read the case study →
Bob Boldt HVACMay to Sep 2026
Booked from ads$127,354
Booked from organic$419,064
Ad spend$30,597
Read the case study →
Everything you'd want in a paid media engagement.
- 01
Channel strategy + budget split
We put budget where it earns, across Google, Meta, and LinkedIn, instead of forcing every dollar through one platform.
- 02
Conversion tracking + server-side
GA4, Google Ads, Meta CAPI, and server-side events set up and QA'd before a dollar runs, so reporting matches the bank statement.
- 03
Search, Shopping + Performance Max
High-intent Google search, Shopping, and PMax built around average ticket and lifetime value, not impressions.
- 04
Meta + LinkedIn campaigns
Prospecting and retargeting with real creative and real follow-up, split so you can see what actually buys growth.
- 05
Creative testing
A steady cadence of new ad creative, because past a point creative, not bid, is what scales paid.
- 06
Live Report dashboard
Spend, leads, cost per lead, and blended ROAS across every channel in one URL. No monthly PDFs.
Most marketing agencies. And then there's us.
Most agencies
- Who runs the accountA different vendor for each channel
- Pricing model10-20% of ad spend
- Conversion trackingClient-side pixel, breaks on iOS
- Reporting cadenceMonthly PDF, 5 days late
- Account ownershipTheir MCC, their history
- Contract length6-12 month lock-in
- Creative outputStock photos + lazy RSAs
- AI toolkitResold from Podium / Birdeye
Snack Club
- Who runs the accountOne team running all of it
- Pricing modelFlat retainer, not tied to spend
- Conversion trackingServer-side + offline imports
- Reporting cadenceLive Report dashboard, refreshed daily
- Account ownershipYour account, your data, always
- Contract lengthMonth-to-month, 30 days' notice
- Creative outputCustom assets from our AI studio
- AI toolkitBuilt in-house, not resold
We tracked every booked job back to where it came from.
Bob Boldt HVAC is a family heating and cooling company in Eagan. We run their Google Ads, SEO and Google Business Profiles, and we trace every booked job in their scheduling system back to its source. Ads booked $127,354 on $30,597 of spend. The website and Google Business Profile booked $419,064 more with no ad behind it.
4.2xreturn on ads, matched job by job
$419kbooked from organic, no ad behind it
135new customers from the website and Google profiles
Figures from ServiceTitan job records, May 1 to September 30, 2026. Organic means jobs tagged to the website or a Google Business Profile with no ad signal.
Five steps from "first call" to "live and optimizing."
- 01
Baseline
We go through your accounts: spend, tracking, and creative.
- 02
Strategy
Channel mix, budgets, and named outcomes at 30/60/90 days.
- 03
Build
Tracking, dashboards, and campaigns built across channels and QA'd.
- 04
Launch
Campaigns go live. Conversion tracking verified end-to-end.
- 05
Optimize
Weekly optimization, monthly strategy reviews, dashboards always on.
What our clients say
We've had a great experience working with Snack Club Marketing. As a boutique design and build agency, this was our first time investing in Google Ads, and they made the process smooth and successful.
Katya MooreSenior Marketing Manager, Lotus UnitedI had a great experience working with Snack Club Marketing, especially Joe. They handled my website design, logo, and also helped with ads/marketing strategy, and I couldn’t be happier with how everything turned out.
Common questions about paid media.
Ask usHow much should I spend on paid media?
We quote management after a strategy call, and your ad budget is sized to margin, average ticket, and the leads you can actually handle. We never mark up your ad spend or hide the platform invoices.
Which platform should I be on?
Whichever ones earn. For most local and home-services businesses that is Google first, Meta second. For B2B and considered purchases, LinkedIn earns its place. The Baseline tells you where your money should go.
How fast will I see leads?
Google search and Performance Max can produce leads inside the first 30 days, often the first week. Meta and LinkedIn take a little longer to learn. We tell you which channel moves first for your business.
Do you mark up our ad spend?
No. You pay the platforms directly and you see every invoice. We charge for management, not a percentage hidden inside your ad spend. The incentive stays aligned with your results.
What if my tracking is a mess?
That is where we start. Most accounts we audit are optimizing to the wrong numbers. We rebuild conversion tracking with server-side events before scaling spend, so the ROAS you act on matches the bank.
Will you lock me into a contract?
No. Every engagement is month-to-month with 30 days notice. If we are not earning the retainer, you can leave.
We don't run this on its own.
Paid media works when the site converts, the tracking is right, and the rest of the system is running alongside it. That is the whole job, and it is the only way we take it on.
Google Ads
Search, Shopping, and Performance Max run hands-on, tracked to cost per lead.
Paid Media · Kevin the Cookie
Paid Social
Meta and LinkedIn prospecting and retargeting with real creative, not boosted posts.
Paid Media · Kevin the Cookie
Retargeting
Win back the visitors who did not convert the first time, across every channel.
Paid Media · Kevin the Cookie