Paid Media Management

Paid media run as one system, tracked to revenue, not clicks.

Google, Meta, and LinkedIn ads managed hands-on by the team that runs it. Conversion tracking first, weekly optimization, and a live dashboard so you see cost per lead and ROAS, not vanity reach.

5.0★on Google
Tracking-firstnot last-click guesswork
Full-stack teamone partner runs it all
Joe Wallick of Snack Club, runs Paid Media for small businesses
Reviewing paid media dashboards in the Snack Club office

Businesses that work with Snack Club

Foundations Natural Health Lotus United RecoverMax Solutions Bob Boldt HVAC Land Pro Civil Cummins Conversion Waterways Cruises Made Apparel Services The Explore Pass Legacy Woods Seven Summers
What's included

Everything you'd want in a paid media engagement.

Six things every Snack Club paid media client gets, from the first audit through every optimization cycle.

01

Channel strategy + budget split

We put budget where it earns, across Google, Meta, and LinkedIn, instead of forcing every dollar through one platform.

02

Conversion tracking + server-side

GA4, Google Ads, Meta CAPI, and server-side events set up and QA'd before a dollar runs, so reporting matches the bank statement.

03

Search, Shopping + Performance Max

High-intent Google search, Shopping, and PMax built around average ticket and lifetime value, not impressions.

04

Meta + LinkedIn campaigns

Prospecting and retargeting with real creative and real follow-up, split so you can see what actually buys growth.

05

Creative testing

A steady cadence of new ad creative, because past a point creative, not bid, is what scales paid.

06

Live Looker Studio dashboard

Spend, leads, cost per lead, and blended ROAS across every channel in one URL. No monthly PDFs.

How we're different

Most marketing agencies. And then there's us.

Eight places where the agency model breaks. Eight things Snack Club does the opposite way.

 
Most agencies
Snack Club
Who runs the account
× A different vendor for each channel
One team running all of it
Pricing model
× 10-20% of ad spend
Flat retainer, not tied to spend
Conversion tracking
× Client-side pixel, breaks on iOS
Server-side + offline imports
Reporting cadence
× Monthly PDF, 5 days late
Live Looker dashboard, refreshed daily
Account ownership
× Their MCC, their history
Your account, your data, always
Contract length
× 6-12 month lock-in
Month-to-month, 30 days' notice
Creative output
× Stock photos + lazy RSAs
Custom assets from our AI studio
AI toolkit
× Resold from Podium / Birdeye
Built in-house, not resold
What you get

One dashboard. Every channel. Updated daily.

Every Snack Club paid media client gets a custom Looker Studio dashboard that pulls Google, Meta, and LinkedIn spend and conversions into one URL. No monthly PDFs.

  • Spend, leads, and cost per lead by channel
  • Blended ROAS reconciled to actual revenue
  • Search term and audience performance
  • Creative performance and fatigue signals
  • Shareable URL for your whole team, branded to you
lookerstudio.google.com/your-account
Spend$24k
Leads312
CPL$77
ROAS4.1x
Google Search168+19%
Performance Max84+41%
Meta prospecting44+27%
LinkedIn + retargeting16+12%
The process

Five steps from "first call" to "live and optimizing."

01

Audit

Free review of your accounts: spend, tracking, and creative.

02

Strategy

Channel mix, budgets, and named outcomes at 30/60/90 days.

03

Build

Tracking, dashboards, and campaigns built across channels and QA'd.

04

Launch

Campaigns go live. Conversion tracking verified end-to-end.

05

Optimize

Weekly optimization, monthly strategy reviews, dashboards always on.

5.0
★★★★★
on Google

What our clients say.

See all reviews on Google →
Z
Zach Collins
★★★★★6 reviews

Joe was great to work with from start to finish. Started seeing results immediately and glad I trusted Joe throughout the entire process!

T
Tyler Vidor
★★★★★6 reviews

I had a great experience working with Snack Club Marketing, especially Joe. They handled my website design, logo, and marketing strategy.

J
Joe Meyer
★★★★★11 reviews

Worked with them for our online advertising campaigns. They did a great job!

FAQ

Common questions about paid media.

How much should I spend on paid media?

We quote management after a free audit, and your ad budget is sized to margin, average ticket, and the leads you can actually handle. We never mark up your ad spend or hide the platform invoices.

Which platform should I be on?

Whichever ones earn. For most local and home-services businesses that is Google first, Meta second. For B2B and considered purchases, LinkedIn earns its place. The audit tells you where your money should go.

How fast will I see leads?

Google search and Performance Max can produce leads inside the first 30 days, often the first week. Meta and LinkedIn take a little longer to learn. We tell you which channel moves first for your business.

Do you mark up our ad spend?

No. You pay the platforms directly and you see every invoice. We charge for management, not a percentage hidden inside your ad spend. The incentive stays aligned with your results.

What if my tracking is a mess?

That is where we start. Most accounts we audit are optimizing to the wrong numbers. We rebuild conversion tracking with server-side events before scaling spend, so the ROAS you act on matches the bank.

Will you lock me into a contract?

No. Every engagement is month-to-month with 30 days notice. If we are not earning the retainer, you can leave.

Ready for paid media that ties to revenue?

Book the free 15-minute Loom audit. We'll show you what's working, what's wasting money, and what to fix first.

Get Your Free Audit