Brand & Message
Included
First, because everything after it repeats whatever you decide here. Who actually buys from you, what they are trying to fix, and the words that answer it. Usually a working session and a document back that week, not a months-long exercise.
- Positioning and the buyer it is aimed at
- Messaging architecture and brand voice
- Content pillars and the roadmap that sequences them
- Visual identity work when you need it
Websites & Stores
$1,500 – $12,000 one-time
First, because everything after this points at it. Marketing sites, campaign landing pages, and Shopify stores, built to load fast and turn visitors into leads.
- Custom design, no templates
- Shopify and e-commerce builds
- Landing pages for campaigns
- Conversion work on what you already have
The build is a one-time fee and it rolls into the retainer that runs after it. Hosting runs from $50/mo after launch, or $150/mo with care (updates, monitoring, small changes).
Paid Media
Included + ad spend
The demand you can buy. Google, Meta, YouTube, and retargeting run as one program, not separate line items. It's the fastest lever you have and the one you control.
- Account build and ongoing management
- Creative direction and testing
- Conversion tracking set up right
- Reporting you can actually read
Ad spend is paid to the platforms directly and sits on top of the retainer.
SEO & Content
Included
The demand you don't pay for every time. Slow and compounding, and it pulls down what you pay for every other lead the longer it runs.
- Technical fixes and on-page work
- Local SEO and Google Business Profile
- Content built around what people search
- AI search and link building
Follow Up
Included
Answer every lead, fast. A lead that waits until Monday is usually gone, and this is where most businesses quietly lose the ones they paid for.
- Chat that catches them on the site and books the appointment
- AI voice answering when nobody can pick up
- Automated follow-up until they reply
- One inbox, so nothing sits unread
Built and run as part of the retainer. These are our own tools, which is why this is included instead of another subscription.
Email & Retention
Included
Keeping the customers you already paid to get. The cheapest revenue in the building, and the part most businesses never switch on.
- Welcome, winback, and milestone flows
- Campaigns and list growth
- Review requests and monitoring
- Organic social
Tracking & Reporting
Included
The step that makes every other step get better instead of just repeating. We tie the work back to revenue where your systems let us, not to clicks.
- Conversion tracking and attribution
- Revenue matched back to the campaign that made it
- A live dashboard you can check anytime
- No monthly PDF nobody reads
$49 – $249/mo per tool
The same tools, on their own. If you're on a retainer these already come with it, in Follow Up and in Tracking above. This is what they cost if you just want the software and not the team. The big-name versions run $300 to $800 a month.
- Chat widget with lead capture
- Review requests and monitoring
- Live reporting dashboards
- Unified inbox and AI voice
Retainer clients do not pay this. It is standalone pricing for using a tool without us running your marketing. Custom AI builds are quoted per project.
By the project
Work that sits outside your retainer: a one-time campaign, a fix, a tracking setup, or a second set of eyes. We scope it and send a flat quote, no hourly meter running. This is for businesses we already run marketing for.
- Site fixes and updates
- One-time campaign builds
- Tracking and analytics setup
- Audits and second opinions
We don't take one-off projects as a starting point. A site or a campaign with nobody running it afterward doesn't do much for you, and we'd rather say that on the first call.