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Website Development
Websites built to convert, load fast, and stay easy to run after launch.
The full build stack in one team. Marketing sites, Shopify stores, landing pages, and custom Next.js apps. Conversion-focused, accessible, and wired for tracking from day one.
Fixed it. Going back in the hole.
Cummins ConversionMar to May, YoY
Site sessions3.4x
Net sales+109%
Organic clicks a month1,200+
Read the case study →
Cummins ConversionMar to May, YoY
Site sessions3.4x
Net sales+109%
Organic clicks a month1,200+
Read the case study →
Everything you'd want in a website build.
- 01
UX architecture + wireframes
Sitemap, user flows, and wireframes built around the goal of the visit, not your org chart.
- 02
Design + build
Webflow, Shopify, or custom Next.js. Performance-optimized, accessible, and clean enough to maintain after we hand it off.
- 03
Conversion + analytics setup
GA4, GTM, conversion tracking, and form analytics wired and QA'd at launch, not bolted on later.
- 04
SEO-safe migration
Redirect maps, schema, and metadata carried over so the relaunch doesn't cost you the rankings you already earned.
- 05
Speed + accessibility
Core Web Vitals and accessibility built in from the first component, so the site passes on launch day.
- 06
Post-launch sprint
A 30-day optimization window built into every build. Speed tuning, CRO tweaks, and content fixes once real traffic hits it.
Most marketing agencies. And then there's us.
Most agencies
- Who runs the accountA different vendor for each channel
- Pricing model10-20% of ad spend
- Conversion trackingClient-side pixel, breaks on iOS
- Reporting cadenceMonthly PDF, 5 days late
- Account ownershipTheir MCC, their history
- Contract length6-12 month lock-in
- Creative outputStock photos + lazy RSAs
- AI toolkitResold from Podium / Birdeye
Snack Club
- Who runs the accountOne team running all of it
- Pricing modelFlat retainer, not tied to spend
- Conversion trackingServer-side + offline imports
- Reporting cadenceLive Report dashboard, refreshed daily
- Account ownershipYour account, your data, always
- Contract lengthMonth-to-month, 30 days' notice
- Creative outputCustom assets from our AI studio
- AI toolkitBuilt in-house, not resold
We rebuilt the store, then tracked what it sold.
Cummins Conversion sells engineered diesel conversion parts to technicians who know their fitments cold. We built them a custom Shopify theme with fitment-driven product pages and conversion tracking QA'd before launch, then ran search alongside it.
+109%net sales, year over year
3.4xsite sessions, year over year
24keywords in Google's top three
Figures from Cummins Conversion's own store and search data (Shopify, Google Search Console, Ahrefs), March to May year over year.
Five steps from "first call" to "live and optimizing."
- 01
Baseline
Ten business days across your accounts, tracking, and creative, ranked by revenue impact.
- 02
Strategy
Channel-level budgets, ad group structure, and named outcomes at 30/60/90 days.
- 03
Build
Tracking, dashboards, campaigns, and AI tools installed and QA'd.
- 04
Launch
Campaigns ship. Conversion tracking verified end-to-end.
- 05
Optimize
Weekly opt, monthly strategy reviews, live dashboards always on.
What our clients say
It’s been genuinely refreshing to work directly with another business owner instead of navigating a large agency structure. There’s a level of practical understanding, communication, and flexibility that comes from someone who simply gets the realities of running and growing a business firsthand.
I had a great experience working with Snack Club Marketing, especially Joe. They handled my website design, logo, and also helped with ads/marketing strategy, and I couldn’t be happier with how everything turned out.
Common questions about website development.
Ask usWhat do you build on?
Webflow for most marketing sites, Shopify for stores, and Next.js for custom apps and high-performance builds. We pick the platform your team can actually maintain.
How much does a website cost?
We quote builds after a strategy call, based on scope. Marketing sites, Shopify themes, and custom builds are flat fees with milestone billing. The number on the call is the number you pay.
How long does a build take?
Marketing sites run 4-8 weeks, Shopify 6-10, custom apps 10-16. When content and scope are ready on day one it moves faster. Land Pro Civil shipped 73 pages in 10 days.
Will my SEO survive the relaunch?
Yes. Redirect maps, schema migration, and a 30-day monitoring window. We've yet to drop a site's organic in the first 90 days after a relaunch.
Do you maintain the site after launch?
Yes, on retainer or hourly for ad-hoc work. Updates, performance, A/B tests, content, and security patches. Quoted on the strategy call.
Who owns the files and code?
You do. Always. Webflow workspace, GitHub repo, and Figma all transfer to your account at launch.
We don't run this on its own.
Website Development works when the site converts, the tracking is right, and the rest of the system is running alongside it. That is the whole job, and it is the only way we take it on.
Web Design
Conversion-focused design and UX. The look and flow that turns visitors into leads.
Websites · Dale the Donut
Shopify Development
Custom themes, app stack, and checkout built to convert on Shopify.
Websites · Dale the Donut
Landing Pages
Fast, A/B-ready pages built per offer for paid and email campaigns.
Websites · Dale the Donut
Conversion Rate Optimization
Testing and fixes that get more leads out of the traffic you already have.
Websites · Dale the Donut