01
GA4 + GTM implementation
Tag plan, event taxonomy, ecommerce schema, consent mode, debug + QA. Built once, documented, never touched again unless something changes.
© Snack Club. All rights reserved.
Analytics + Reporting
Analytics built right. Once. So every marketing dollar you spend is actually measurable.
Analytics implementation for brands. GA4, GTM, server-side conversions, Looker Studio dashboards, BigQuery. The plumbing that makes every channel measurable.
5.0★on Google
Tracking-firstnot last-click guesswork
Operator-runnot handed to juniors
Operators we run marketing for
What's included
Everything you'd want in an analytics engagement.
Six things every Snack Club analytics client gets, from kickoff through ongoing reporting.
02
Server-side conversions
Server-side GTM (sGTM), Meta Conversions API, Google Enhanced Conversions, Bing UET server-side. Tracking that survives iOS and ad blockers.
03
CRM + revenue attribution
Offline conversion imports, CRM-to-ads pipelines, closed/won feedback loops. Smart Bidding learns what wins, not what fills forms.
04
Looker Studio dashboards
Per-channel and unified blends. Refreshed daily. Branded to you. Shareable with your team without a license fee.
05
BigQuery + data warehouse
When dashboards aren't enough. GA4 to BigQuery export, modeling, custom views. Optional but powerful when you need it.
06
Documentation + handoff
Tag plan, event spec, dashboard guide, Loom walkthrough. Your team can debug without us.
How we're different
Most marketing agencies. And then there's us.
Eight places where the agency model breaks. Eight things Snack Club does the opposite way.
Most agencies
Snack Club
Who runs the account
× Junior analyst, behind a strategist
✓ The operator who quoted you
Pricing model
× 10-20% of ad spend
✓ Flat retainer, not tied to spend
Conversion tracking
× Client-side pixel, breaks on iOS
✓ Server-side + offline imports
Reporting cadence
× Monthly PDF, 5 days late
✓ Live Looker dashboard, refreshed daily
Account ownership
× Their MCC, their history
✓ Your account, your data, always
Contract length
× 6-12 month lock-in
✓ Month-to-month, 30 days' notice
Creative output
× Stock photos + lazy RSAs
✓ Custom assets from our AI studio
AI toolkit
× Resold from Podium / Birdeye
✓ Built in-house, included free
What you get
Tracking that works. Reporting your team actually opens.
Every Snack Club analytics client gets a verified GA4 + GTM implementation, server-side conversions, and a Looker Studio dashboard plumbed to every paid + organic channel.
- ✓ Revenue + conversions by channel with attribution
- ✓ Server-side conversion match quality by platform
- ✓ CRM pipeline back-feed (SQL, MQL, closed/won)
- ✓ Channel mix, spend pacing, blended ROAS
- ✓ Shareable URL for your whole team, branded to you
lookerstudio.google.com/your-account
Channels9
Match94%
Events62
Dash4
GA4 + GTM setupcompleteverified
Server-side Meta CAPImatch 92%verified
Google Enhanced Conv.match 94%verified
Offline imports (CRM)liveverified
The process
Five steps from "first call" to "live and optimizing."
01
Audit
Free 30-min walkthrough of your account, tracking, and creative.
02
Strategy
Channel-level budgets, ad group structure, and named outcomes at 30/60/90 days.
03
Build
Tracking, dashboards, campaigns, and AI tools installed and QA'd.
04
Launch
Campaigns ship. Conversion tracking verified end-to-end.
05
Optimize
Weekly opt, monthly strategy reviews, live dashboards always on.
FAQ
Common questions about analytics.
How much does an analytics implementation cost?
We quote analytics after a free audit, based on scope. Discovery and GA4/GTM rebuild, server-side stack, and Looker dashboards are all flat fees. Ongoing reporting moves to retainer once the build is live.
Do I need server-side tracking?
If you spend on paid ads, almost certainly yes. iOS, ad blockers, and consent banners broke client-side conversions. sGTM + CAPI restores most of it.
What's the deal with consent mode?
Required if you sell into the EU, smart to have everywhere. Google Consent Mode v2 + Cookiebot or OneTrust. We implement the pattern that fits your platform.
Will switching to GA4 from UA hurt my reporting?
Only if you don't rebuild the tag plan from scratch (which is what we do). Lift-and-shift from UA always breaks. Done right, GA4 is a real upgrade.
Can you set up BigQuery?
Yes. GA4 free export to BigQuery, modeling in SQL, custom views back in Looker. Costs typically under $50/mo unless you're huge.
Do I own the dashboards?
Yes. Always. Looker Studio files shared to your Google account. We can manage or hand off.
Pairs well with
Services we run alongside Analytics & Reporting.
Google Ads
Analytics done right makes Smart Bidding smarter. Pairs naturally with paid media engagement.
See Google Ads →
Attribution & Tracking
Multi-touch attribution beyond GA4. CRM-backed, multi-channel deduping, blended ROAS.
See Attribution & Tracking →
Conversion Rate Optimization
CRO needs clean data. Analytics is the foundation tests run on top of.
See Conversion Rate Optimization →