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Analytics + Reporting
Analytics built right. Once. So every marketing dollar you spend is actually measurable.
Analytics implementation for brands. GA4, GTM, server-side conversions, and your Live Report dashboard. The plumbing that makes every channel measurable.
I have a spreadsheet about that. Several, actually.
Bob Boldt HVACMay to Sep 2026
Booked from ads$127,354
Booked from organic$419,064
Ad spend$30,597
Read the case study →
Bob Boldt HVACMay to Sep 2026
Booked from ads$127,354
Booked from organic$419,064
Ad spend$30,597
Read the case study →
Everything you'd want in an analytics engagement.
- 01
GA4 + GTM implementation
Tag plan, event taxonomy, ecommerce schema, consent mode, debug + QA. Built once, documented, never touched again unless something changes.
- 02
Server-side conversions
Server-side GTM (sGTM), Meta Conversions API, Google Enhanced Conversions, Bing UET server-side. Tracking that survives iOS and ad blockers.
- 03
CRM + revenue attribution
Offline conversion imports, CRM-to-ads pipelines, closed/won feedback loops. Smart Bidding learns what wins, not what fills forms.
- 04
Live Report dashboards
Per-channel and unified blends. Refreshed daily. Branded to you. Shareable with your team without a license fee.
- 05
BigQuery + data warehouse
When dashboards aren't enough. GA4 to BigQuery export, modeling, custom views. Optional but powerful when you need it.
- 06
Documentation + handoff
Tag plan, event spec, dashboard guide, Loom walkthrough. Your team can debug without us.
Most marketing agencies. And then there's us.
Most agencies
- Who runs itA tool subscription and good luck
- Pricing modelA percent of lift they define
- Data qualityClient-side pixel, breaks on iOS
- Reporting cadenceMonthly PDF, 5 days late
- Account ownershipTheir accounts, their history
- Contract length6-12 month lock-in
- DecisionsGut calls dressed up as strategy
- AI toolkitResold from Podium / Birdeye
Snack Club
- Who runs itOne team on setup and analysis
- Pricing modelFlat retainer, not tied to spend
- Data qualityServer-side + offline imports
- Reporting cadenceLive Report dashboard, refreshed daily
- Account ownershipYour account, your data, always
- Contract lengthMonth-to-month, 30 days' notice
- DecisionsChanges backed by your data
- AI toolkitBuilt in-house, not resold
We tracked every booked job back to where it came from.
Bob Boldt HVAC is a family heating and cooling company in Eagan. We run their Google Ads, SEO and Google Business Profiles, and we trace every booked job in their scheduling system back to its source. Ads booked $127,354 on $30,597 of spend. The website and Google Business Profile booked $419,064 more with no ad behind it.
4.2xreturn on ads, matched job by job
$419kbooked from organic, no ad behind it
135new customers from the website and Google profiles
Figures from ServiceTitan job records, May 1 to September 30, 2026. Organic means jobs tagged to the website or a Google Business Profile with no ad signal.
Five steps from "first call" to "live and optimizing."
- 01
Baseline
We go through your tracking: what's firing, missing, or double-counted.
- 02
Strategy
A measurement plan: the events that matter, defined once.
- 03
Build
GA4, GTM, and server-side tagging configured and QA'd.
- 04
Launch
Tracking goes live, events verified end-to-end.
- 05
Optimize
Live dashboards, monthly checks, clean data as tools change.
What our clients say
We've had a great experience working with Snack Club Marketing. As a boutique design and build agency, this was our first time investing in Google Ads, and they made the process smooth and successful.
Katya MooreSenior Marketing Manager, Lotus UnitedI had a great experience working with Snack Club Marketing, especially Joe. They handled my website design, logo, and also helped with ads/marketing strategy, and I couldn’t be happier with how everything turned out.
Common questions about analytics.
Ask usHow much does an analytics implementation cost?
We quote analytics after a strategy call, based on scope. Discovery and GA4/GTM rebuild, server-side stack, and your Live Report build are all flat fees. Ongoing reporting moves to retainer once the build is live.
Do I need server-side tracking?
If you spend on paid ads, almost certainly yes. iOS, ad blockers, and consent banners broke client-side conversions. sGTM + CAPI restores most of it.
What's the deal with consent mode?
Required if you sell into the EU, smart to have everywhere. Google Consent Mode v2 + Cookiebot or OneTrust. We implement the pattern that fits your platform.
Will switching to GA4 from UA hurt my reporting?
Only if you don't rebuild the tag plan from scratch (which is what we do). Lift-and-shift from UA always breaks. Done right, GA4 is a real upgrade.
Can you set up BigQuery?
Yes. GA4 free export to BigQuery, modeling in SQL, custom views back in your Live Report. Costs typically under $50/mo unless you're huge.
Do I own the dashboards?
Yes. Always. Your Live Report is yours for as long as we work together, and we hand over the underlying accounts (GA4, GTM, Ads) any time you ask.
We don't run this on its own.
Analytics & Reporting works when the site converts, the tracking is right, and the rest of the system is running alongside it. That is the whole job, and it is the only way we take it on.
Google Ads
Analytics done right makes Smart Bidding smarter. Pairs naturally with paid media engagement.
Paid Media · Kevin the Cookie
Attribution & Tracking
Multi-touch attribution beyond GA4. CRM-backed, multi-channel deduping, blended ROAS.
Track & Optimize · Kevin the Cookie
Conversion Rate Optimization
CRO needs clean data. Analytics is the foundation tests run on top of.
Websites · Dale the Donut