Marketing + software, one retainer

We run your marketing.
And build the software behind it.

Google Ads, SEO, web, and email, run by an operator (not an account manager). Six tools we built ourselves (chat widget, reviews flow, reports dashboard, AI voice agent, unified inbox, and custom builds), available as add-ons. Month-to-month. No third-party software marked up behind ours.

For: Local services / Ecommerce / B2B businesses in Minneapolis & beyond.
Review Automation

"Thanks! Mind leaving a quick review?"

★★★★★ New Google review
Joe at Snack Club Replies in minutes
What brings you here today? need more leads
Voice Answering

Missed call, answered by AI

Booked · Tue 2:00 PM

Our software

The Snack Club Stack.

Six tools we built in-house, available as add-ons to any engagement.

Add-on

Snack Club Chat

Live chat widget on your site. Captures leads, AI-summarized to your inbox.

Add-on

Review Automation

Trigger review requests after every job. Route 5-stars to Google, 1-3 stars to you.

Add-on

Live Reports

Live client dashboard. GA4, Google Ads, Meta, GBP, calls in one view.

Add-on

Voice Answering

AI voice picks up missed calls, books appointments, texts you the transcript.

Add-on

Unified Inbox

Email, chat, SMS, Facebook messages, and reviews in one inbox.

Add-on

Custom AI Builds

Bespoke automations and AI tools built for your workflow when the off-the-shelf five are not enough.

Aviator Gear Lotus United RecoverMax Solutions Foundations Natural Health Bob Boldt HVAC Barr Chiropractic and Scoliosis Center Land Pro Civil Cummins Conversion Legacy Woods Waterways Cruises Seven Summers Patio MADE Apparel
The Toolkit

AI marketing tools we built. Yours to use.

The same tools we run your marketing on, built in-house and yours as add-ons. The kind of software you'd otherwise pay Podium, Birdeye, or HubSpot for, without the separate bills.

/ Snack Club Chat Live
Snack Club Chat
do you take new patients?
yes! openings this week. want to book?
tomorrow at 2?
Confirm Tuesday 2pm →

Trained on your business. Books appointments. 24/7.

/ Review Automation Live
Hey! Thanks for stopping by today. Mind leaving a quick Google review?

SMS after every job. Bad ratings stay private.

/ Client Dashboard Live
Leads
186 ▲ 24%

GA4, Ads, GSC, GBP. One live view, updated daily.

/ AI Creative Studio Live
brief spring promo, 20% off
IG 4:5
FB 1:1
Story 9:16

Ad creatives from your brand kit. One brief, every format.

/ Unified Inbox Live
IG"are you open Sunday?"
FB"need a quote on..."
SMS"thanks for the call!"
GBP"left you a review!"

FB, IG, GBP, SMS, chat. All in one feed.

/ Custom AI Builds Live
quote builders call tracking lead scoring content gen appointment reminders no-show recovery SMS automations your idea here

If you can describe it, we can ship it.

Joe Wallick, founder of Snack Club
90 sec · meet the founder

I'm Joe. I run Snack Club.

When you book a call, that's me on the other end. When your campaigns get optimized at 11pm, that's also me. No SDR funnel. No "let me loop in your account strategist." One person who knows your business.

I started Snack Club because every agency I worked at was the same: sell hard, deliver soft, ghost the client. We do the opposite. Tight client roster, AI tools that do the boring work, and reports you can read in 30 seconds.

Joe founder, Snack Club
The Process

How we work with every client.

Every business is different. The four steps below stay the same. Timelines flex based on where you're starting.

01
Always free

Audit

15-minute Loom walkthrough of your ads, tracking, site, and creative. Delivered in 48 hours.

  • A clear breakdown of what's working and what's wasting money
  • Written action plan you keep, even if we don't work together
  • Specific next steps prioritized by impact
02
Built for you

Strategy

A plan tailored to your business and where you're starting. No templated decks.

  • Clear budgets per channel and named priorities
  • Specific outcomes we're committing to at 30, 60, 90 days
  • One shared roadmap across paid, organic, web, and AI tools
03
Tracking-first

Build

Tracking, dashboards, and AI tools get installed and QA'd before launch day.

  • GA4, GTM, server-side conversions, dashboards installed and verified
  • Site changes, landing pages, and creative built to spec
  • AI toolkit (chat, reviews, dashboards) configured for your business
04
Go live

Launch

Campaigns ship, AI tools turn on, and the new system goes live for visitors.

  • Ads launched with conversion attribution wired end-to-end
  • Site changes pushed live, AI chat embedded
  • Review automation, dashboards, and tracking confirmed working
05
Always on

Optimize

Weekly optimization, monthly strategy reviews, live dashboards always on.

  • Weekly account audits and creative refreshes
  • Monthly strategy reviews with leadership
  • You see what's working before we tell you, via live dashboards
5.0
★★★★★
on Google
Reviews

What our clients say.

See all reviews on Google →
N
Neeks
★★★★★ Local Guide · 16 reviews

Joe was excellent to work with. Professional, timely, and thorough. Would be glad to use Snack Club Marketing for future site design and creation!

H
Heather Zager
★★★★★ Local Guide · 19 reviews

Joe at Snack Club Marketing was originally referred to me by a local agency because I was looking for training. So glad he was.

T
Tyler Vidor
★★★★★ 6 reviews

I had a great experience working with Snack Club Marketing, especially Joe. They handled my website design, logo, and marketing strategy.

D
Derek Lodermeier
★★★★★ Local Guide · 24 reviews

Joe has been awesome to work with! Had great communication the whole time working together! Highly recommend.

K
Katya Moore
★★★★★ 3 reviews

We've had a great experience working with Snack Club Marketing. As a boutique design and build agency, they fit right in.

A
Aryka Klemme
★★★★★ 3 reviews

Talk about a quick turnaround! Working with Joe means that your new website does NOT take months and months to receive.

Z
Zach Collins
★★★★★ 6 reviews

Joe was great to work with from start to finish. Started seeing results immediately and glad I trusted Joe throughout the entire process!

M
Mandi Vote
★★★★★ Local Guide · 15 reviews

Joe does great work. Highly recommend using him for all of your website & marketing needs!

C
Calvin McKenney
★★★★★ Local Guide · 17 reviews

Joe is extremely knowledgeable when it comes to anything marketing!

J
Joe Meyer
★★★★★ 11 reviews

Worked with them for our online advertising campaigns. They did a great job!

C
Chris Isahaq
★★★★★ 8 reviews

Best in the business.

Visit the office

8800 MN-7, Suite 330

St Louis Park, MN 55426

Mon–Fri 9am–6pm CT
Get Directions
What does Snack Club do?

We run digital marketing for small businesses across the Twin Cities and beyond. Google Ads, SEO, paid social, web design, email, organic social. On top of that, we build proprietary AI tools (chat widgets, review automation, AI creative studio, client dashboards, unified inboxes) that plug into every retainer. The six tools we built ourselves are available as add-ons, with no third-party markup. Where a third-party tool is the right call (Klaviyo, Shopify, your CRM), you pay the vendor directly, not us at a markup.

How much does it cost to work with you?

Monthly retainers for the recurring work, scaled to scope and ad spend. Flat fees for builds (websites, Shopify, brand). Hourly for ad-hoc. We quote after the free audit, not before, because the right scope depends on what we find.

Do you require long-term contracts?

Every engagement uses a simple month-to-month services agreement, no 12-month lock-ins. If we're not earning the retainer, you can leave with 30 days' notice. Most clients stay 12+ months by choice, not by contract.

How is Snack Club different from other Minneapolis agencies?

Two things. First, we build our own software (the AI toolkit above) so you get capabilities other agencies require a separate Podium, Birdeye, or HubSpot subscription for. Second, senior people do the work, not a junior account manager three layers removed from it. Smaller team, sharper output, no agency middlemen.

How long until I see results?

Realistic answer by channel: Google Ads can produce qualified leads in the first 1-2 weeks, with a 30-60 day learning phase to optimize. Paid social is similar but slightly slower. SEO is 90-180 days to meaningful organic traffic, longer for competitive terms. Website builds typically launch within 2-6 weeks. We'll tell you up front what's realistic for your goals.

Can you help my business get cited in ChatGPT or Google AI Overviews?

Yes. AI Search Optimization (sometimes called GEO or AEO) is a real service we run. It involves structured data, source-quality content, citation building, and tracking which AI engines surface your brand. We tune for ChatGPT, Perplexity, Google AI Overviews, and Claude. Most Minneapolis agencies aren't doing this yet, which is exactly why it works.

Do you do local SEO for Minneapolis and the Twin Cities?

Yes, and it's one of our most-requested services. Local SEO includes Google Business Profile optimization, citation cleanup, review automation, local content (city service-area pages), and schema markup. We've ranked Minneapolis HVAC, civil engineering, and clinic clients into the local 3-pack within 90 days. Twin Cities suburbs (Edina, Eden Prairie, Maple Grove, etc.) included.

What kinds of businesses do you work with?

Local services (HVAC, chiropractic, clinics, civil engineering), ecommerce (Shopify brands), and B2B (manufacturing, retail design, professional services). We've worked with solo operators and 50-person teams. The common thread: they want to understand their marketing and see ROI they can defend to a boss or a board.

Do I own my accounts, ads, and website if we ever part ways?

Yes, always. We request manager-level access to your Google Ads, Meta Ads, GA4, Search Console, and Google Business Profile, but everything stays under your business name and ownership. Websites we build are yours. AI tools we host are billed monthly and you can cancel anytime.

Let's see if we're a fit.

Free audit of your ads, tracking, and website. We tell you what's working, what's wasting money, and what to fix first.

Get Your Free Audit

Where we work & who we work with.

Serving the entire Twin Cities metro plus remote clients across the country. Specialized playbooks for industries we know cold.

Hey, got a quick question? Tap to chat.