0 to launchedBrand built from scratch
Tracking rightGA4 + GTM verified at launch
Day-one AdsGoogle Ads live at launch
Local-pack readyGBP + citations live
RecoverMax Solutions · B2B Collections
Zero brand. Zero website. Live in market on day one.
RecoverMax came to us as a brand new B2B accounts receivable recovery firm. No name recognition. No site. No tracking. No ads. We built the identity, the website, the GA4 and GTM stack, and the Google Ads system from scratch, then launched it as a coherent system instead of disconnected pieces.
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The starting point
A brand that didn't exist yet. A market that doesn't wait.
Commercial collections is a trust-and-timing business. The longer an invoice ages, the less likely it is to be recovered, so companies want a partner with senior judgment, not a call-center script. That trust gets built before they need you. If your name isn't already known and credible, you don't get the call.
RecoverMax came in with industry experience but no brand. The job was to build the whole stack (identity, web, tracking, ads, local SEO) and ship it as a coherent system, not as four uncoordinated workstreams that need stitching together post-launch.
The approach
One team. Four workstreams. Built to ship as a system.
Brand identity
Name positioning, logo system, color palette, type, voice guide. Built so the website, GBP, and Google Ads creative all read as one brand on day one.
Website + tracking
Conversion-focused build with phone call tracking, form analytics, GA4, GTM, and server-side conversions for paid traffic. QA'd end-to-end before the ads went live.
Google Ads system
Search campaigns built for accounts-receivable and commercial-collections intent, with weekly optimization from launch. CPA targets set against the right LTV math, not vanity volume.
Local SEO foundation
Google Business Profile built out, citations seeded, geo content drafted, review request flows installed. The slow-compounding layer that pays back across years.
The site
A look at the site we built.
HomepageBrand + conversion-focused build
Pre-Collection ServicesService page with lead form
Third-Party RecoveryOne of several service pages
The outcome
A brand that exists. A funnel that works. Launch day was day one of operations.
By launch RecoverMax had a real brand identity, a converting website, a verified tracking stack, Google Ads running against a measured CPA, and a Google Business Profile that put them in the local pack the right buyers see at the right moment.
The lesson worth repeating: when you build brand, web, tracking, ads, and local SEO as one system, launch day doesn't feel like a launch. It feels like a normal Tuesday with the funnel already producing.
