We run Google Ads, Meta, and local SEO for independent restaurants that want predictable covers. Every dollar tracks to a real reservation or order, not a 20-page deck.
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A few of the brands we work with
What we actually do
Most restaurants pour hours into social posts that do nothing for a slow Tuesday, while the channels that actually fill seats (Google, the map pack, and email) sit half-managed. We start with the Google Business Profile and reservation tracking, so you can see which marketing puts people in chairs.
From there we run local SEO, Google and Meta, and a Klaviyo loyalty program, all pointed at covers and repeat visits instead of likes.
Sound familiar?
Photos from 2019, wrong hours, no service items list. Google rewards full profiles. Most restaurants leave 50% of the optimization on the table.
Boosted posts hit your existing followers and tourists 20 miles away. Real Meta lead gen and retargeting do not work that way.
You cannot tell which ad drove which reservation, which means you keep spending where you can see numbers (always Google) instead of where customers actually came from.
Tuesday and Wednesday covers are flat. The fix is targeted off-peak offers, not more ad spend at the same audience.
The covers stack
The channels diners actually use to choose a table, run as one system instead of a pile of disconnected posts.
Photos, menu, hours, and review velocity on the listing most diners check before they decide. The map pack drives more covers than any post you will make.
A fast site with the menu, online reservations, and order links in the fold. No PDF menus, no broken booking flow.
Geo-targeted Meta and Instagram for events, specials, and off-peak nights, built to fill slow shifts, not just boost a photo.
A Klaviyo program that turns a first visit into a regular. Birthday offers, slow-night nudges, and event invites people open.
Review requests after the meal, and a way to catch problems before they hit Google. Your star rating is the menu most people read first.
Reservation and POS tracking so we tie covers and repeat visits back to the channel that earned them, not guess from impressions.
Want this running for your restaurant business? Start with a free audit of your ads, SEO, and site.
Get a Free Audit
Who you work with
Snack Club runs marketing the way it should be run: tied to revenue, explained in plain English, with no long contract holding anyone hostage.
Think of us as your marketing team, not a vendor you hand one channel to. We run the whole thing, Google Ads, SEO, web, email, and the software behind it, so you have one partner accountable for the work instead of stitching it together yourself.
We also build our own software: chat, reviews, reporting, and voice tools most agencies have to rent. When a client needs something off-the-shelf cannot do, we build it, then make it part of the work.
Joe was great to work with from start to finish. Started seeing results immediately and glad I trusted Joe throughout the entire process!
I had a great experience working with Snack Club Marketing, especially Joe. They handled my website design, logo, and marketing strategy.
Worked with them for our online advertising campaigns. They did a great job!
Restaurant marketing budget should be sized to average ticket, capacity, and whether you are driving covers or delivery. We quote after a free audit so the number actually maps to your operation, not a one-size template.
Yes. Multi-location is where local SEO and Google Business Profile really pay off. Each location is a separate ranking opportunity. We have structured campaigns for single shops and small groups.
Yes. We wire conversion tracking through OpenTable, Resy, Toast, Square, or whatever you use. The whole point of running ads is knowing what worked. If your current setup cannot tell you, that is the first thing we fix.
We can. Most independent restaurants are better served by a great photographer plus a clear posting playbook than a heavy social retainer. We will recommend what fits.
Send your site and we'll send back a written audit of your ads, SEO, and site within 24 hours. Yours to keep, whether we work together or not.
Send your details. We'll reply within 24 hours with a written action plan.
