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Attribution + Pipeline Reporting
Attribution that ties paid spend to closed/won. Not last-click guesswork.
Multi-touch attribution for brands. CRM revenue back-feed, channel deduplication, blended ROAS, custom models. So the CFO and the marketer agree on what's working.
I have a spreadsheet about that. Several, actually.
Bob Boldt HVACMay to Sep 2026
Booked from ads$127,354
Booked from organic$419,064
Ad spend$30,597
Read the case study →
Bob Boldt HVACMay to Sep 2026
Booked from ads$127,354
Booked from organic$419,064
Ad spend$30,597
Read the case study →
Everything you'd want in an attribution engagement.
- 01
Discovery + measurement plan
What you sell, who buys, how long the cycle is, where data lives. The plan that informs every model and dashboard.
- 02
Server-side conversion architecture
sGTM, Meta CAPI, Google Enhanced Conversions, LinkedIn server-side events. Cleaner conversion data into ad platforms.
- 03
CRM revenue back-feed
HubSpot, Salesforce, Pipedrive, Close. Closed/won deals pushed back to Google Ads + Meta for value-based bidding.
- 04
Multi-touch modeling
Position-based, time-decay, data-driven, custom Markov chain when data supports it. Modeled in BigQuery, surfaced in your Live Report.
- 05
Channel deduplication + blended ROAS
So Meta and Google don't both claim the same sale. Unified view of paid + organic spend vs. revenue.
- 06
Pipeline + revenue reporting
Live dashboard the marketing team, sales team, and CFO can all read from. Refreshed daily, branded to you.
Most marketing agencies. And then there's us.
Most agencies
- Who runs itA tool subscription and good luck
- Pricing modelA percent of lift they define
- Data qualityClient-side pixel, breaks on iOS
- Reporting cadenceMonthly PDF, 5 days late
- Account ownershipTheir accounts, their history
- Contract length6-12 month lock-in
- DecisionsGut calls dressed up as strategy
- AI toolkitResold from Podium / Birdeye
Snack Club
- Who runs itOne team on setup and analysis
- Pricing modelFlat retainer, not tied to spend
- Data qualityServer-side + offline imports
- Reporting cadenceLive Report dashboard, refreshed daily
- Account ownershipYour account, your data, always
- Contract lengthMonth-to-month, 30 days' notice
- DecisionsChanges backed by your data
- AI toolkitBuilt in-house, not resold
We tracked every booked job back to where it came from.
Bob Boldt HVAC is a family heating and cooling company in Eagan. We run their Google Ads, SEO and Google Business Profiles, and we trace every booked job in their scheduling system back to its source. Ads booked $127,354 on $30,597 of spend. The website and Google Business Profile booked $419,064 more with no ad behind it.
4.2xreturn on ads, matched job by job
$419kbooked from organic, no ad behind it
135new customers from the website and Google profiles
Figures from ServiceTitan job records, May 1 to September 30, 2026. Organic means jobs tagged to the website or a Google Business Profile with no ad signal.
Five steps from "first call" to "live and optimizing."
- 01
Baseline
We go through how you currently credit leads and sales.
- 02
Strategy
An attribution model matched to your sales cycle and channels.
- 03
Build
CRM, offline imports, and server-side tracking connected.
- 04
Launch
Attribution goes live, checked against real closed deals.
- 05
Optimize
Monthly checks as channels shift, so reports stay trustworthy.
What our clients say
We've had a great experience working with Snack Club Marketing. As a boutique design and build agency, this was our first time investing in Google Ads, and they made the process smooth and successful.
Katya MooreSenior Marketing Manager, Lotus UnitedI had a great experience working with Snack Club Marketing, especially Joe. They handled my website design, logo, and also helped with ads/marketing strategy, and I couldn’t be happier with how everything turned out.
Common questions about attribution.
Ask usWhy isn't GA4 attribution enough?
GA4 is great for online behavior but loses the closed/won signal. Multi-touch attribution requires tying CRM revenue back to acquisition channel: GA4 can't do it natively without warehouse work.
How much does attribution cost?
We quote attribution after a strategy call, based on scope. Discovery and measurement plan, server-side stack, and multi-touch modeling are all flat fees. Ongoing reporting moves to retainer once live.
Will this end the debate between marketing and sales?
Probably not entirely, but it gives both sides one source of truth. We typically see 30-60% recategorization of 'inbound' deals once attribution lands.
What about iOS + privacy + cookieless?
All implementations include server-side conversions, first-party data architecture, and consent-mode-compatible patterns. iOS broke client-side. Server-side restores it.
Do I need BigQuery?
If you're running multi-touch modeling, yes. Free GA4 export to BigQuery, modeled in SQL, surfaced in your Live Report. Most under $50/mo unless very large traffic.
Can you handle ABM-style attribution (LinkedIn + intent + sales)?
Yes. Bombora intent, LinkedIn Matched Audiences, ZoomInfo, HubSpot lifecycle stages. Built into the model when present.
We don't run this on its own.
Attribution & Tracking works when the site converts, the tracking is right, and the rest of the system is running alongside it. That is the whole job, and it is the only way we take it on.
Analytics & Tracking
Attribution sits on top of analytics. Bundle for the full measurement stack.
Track & Optimize · Kevin the Cookie
Google Ads
Value-based bidding needs CRM-fed conversion values. Attribution is the upstream input.
Paid Media · Kevin the Cookie
Conversion Rate Optimization
CRO without attribution is testing in the dark. Run together for real signal.
Websites · Dale the Donut