01
Discovery + measurement plan
What you sell, who buys, how long the cycle is, where data lives. The plan that informs every model and dashboard.
© Snack Club. All rights reserved.
Attribution + Pipeline Reporting
Attribution that ties paid spend to closed/won. Not last-click guesswork.
Multi-touch attribution for brands. CRM revenue back-feed, channel deduplication, blended ROAS, custom models. So the CFO and the marketer agree on what's working.
5.0★on Google
Tracking-firstnot last-click guesswork
Operator-runnot handed to juniors
Operators we run marketing for
What's included
Everything you'd want in an attribution engagement.
Six things every Snack Club attribution client gets, from kickoff through ongoing reporting.
02
Server-side conversion architecture
sGTM, Meta CAPI, Google Enhanced Conversions, LinkedIn server-side events. Cleaner conversion data into ad platforms.
03
CRM revenue back-feed
HubSpot, Salesforce, Pipedrive, Close. Closed/won deals pushed back to Google Ads + Meta for value-based bidding.
04
Multi-touch modeling
Position-based, time-decay, data-driven, custom Markov chain when data supports it. Modeled in BigQuery, surfaced in Looker.
05
Channel deduplication + blended ROAS
So Meta and Google don't both claim the same sale. Unified view of paid + organic spend vs. revenue.
06
Pipeline + revenue reporting
Live dashboard the marketing team, sales team, and CFO can all read from. Refreshed daily, branded to you.
How we're different
Most marketing agencies. And then there's us.
Eight places where the agency model breaks. Eight things Snack Club does the opposite way.
Most agencies
Snack Club
Who runs the account
× Junior analyst, behind a strategist
✓ The operator who quoted you
Pricing model
× 10-20% of ad spend
✓ Flat retainer, not tied to spend
Conversion tracking
× Client-side pixel, breaks on iOS
✓ Server-side + offline imports
Reporting cadence
× Monthly PDF, 5 days late
✓ Live Looker dashboard, refreshed daily
Account ownership
× Their MCC, their history
✓ Your account, your data, always
Contract length
× 6-12 month lock-in
✓ Month-to-month, 30 days' notice
Creative output
× Stock photos + lazy RSAs
✓ Custom assets from our AI studio
AI toolkit
× Resold from Podium / Birdeye
✓ Built in-house, included free
What you get
One source of truth. Marketing + sales + finance.
Every Snack Club attribution client gets a Looker Studio dashboard tying spend to closed/won revenue across every channel, deduplicated, refreshed daily.
- ✓ Blended ROAS across paid channels (deduplicated)
- ✓ Multi-touch attribution model with first/last/lift breakdown
- ✓ Pipeline revenue assisted by each channel
- ✓ Cohort LTV by acquisition channel
- ✓ Shareable URL for your whole team, branded to you
lookerstudio.google.com/your-account
Spend$24k
Blend ROAS5.2x
MQLs182
CWO31
Google Ads (assisted+last)ROAS 6.8x+22%
Meta (assisted+last)ROAS 4.1x+18%
LinkedIn (ABM)ROAS 3.4x+11%
Organic + GBPROAS na+42% pipe
The process
Five steps from "first call" to "live and optimizing."
01
Audit
Free 30-min walkthrough of your account, tracking, and creative.
02
Strategy
Channel-level budgets, ad group structure, and named outcomes at 30/60/90 days.
03
Build
Tracking, dashboards, campaigns, and AI tools installed and QA'd.
04
Launch
Campaigns ship. Conversion tracking verified end-to-end.
05
Optimize
Weekly opt, monthly strategy reviews, live dashboards always on.
FAQ
Common questions about attribution.
Why isn't GA4 attribution enough?
GA4 is great for online behavior but loses the closed/won signal. Multi-touch attribution requires tying CRM revenue back to acquisition channel: GA4 can't do it natively without warehouse work.
How much does attribution cost?
We quote attribution after a free audit, based on scope. Discovery and measurement plan, server-side stack, and multi-touch modeling are all flat fees. Ongoing reporting moves to retainer once live.
Will this end the debate between marketing and sales?
Probably not entirely, but it gives both sides one source of truth. We typically see 30-60% recategorization of 'inbound' deals once attribution lands.
What about iOS + privacy + cookieless?
All implementations include server-side conversions, first-party data architecture, and consent-mode-compatible patterns. iOS broke client-side. Server-side restores it.
Do I need BigQuery?
If you're running multi-touch modeling, yes. Free GA4 export to BigQuery, modeled in SQL, surfaced in Looker. Most under $50/mo unless very large traffic.
Can you handle ABM-style attribution (LinkedIn + intent + sales)?
Yes. Bombora intent, LinkedIn Matched Audiences, ZoomInfo, HubSpot lifecycle stages. Built into the model when present.
Pairs well with
Services we run alongside Attribution & Tracking.
Analytics & Tracking
Attribution sits on top of analytics. Bundle for the full measurement stack.
See Analytics & Tracking →
Google Ads
Value-based bidding needs CRM-fed conversion values. Attribution is the upstream input.
See Google Ads →
Conversion Rate Optimization
CRO without attribution is testing in the dark. Run together for real signal.
See Conversion Rate Optimization →