01
Discovery + measurement plan
What you sell, who buys, how long the cycle is, where data lives. The plan that informs every model and dashboard.
Attribution + Pipeline Reporting
Attribution that ties paid spend to closed/won. Not last-click guesswork.
Multi-touch attribution for brands. CRM revenue back-feed, channel deduplication, blended ROAS, custom models. So the CFO and the marketer agree on what's working.
5.0★on Google
Tracking-firstnot last-click guesswork
Full-stack teamone partner runs it all
Businesses that work with Snack Club
What's included
Everything you'd want in an attribution engagement.
Six things every Snack Club attribution client gets, from kickoff through ongoing reporting.
02
Server-side conversion architecture
sGTM, Meta CAPI, Google Enhanced Conversions, LinkedIn server-side events. Cleaner conversion data into ad platforms.
03
CRM revenue back-feed
HubSpot, Salesforce, Pipedrive, Close. Closed/won deals pushed back to Google Ads + Meta for value-based bidding.
04
Multi-touch modeling
Position-based, time-decay, data-driven, custom Markov chain when data supports it. Modeled in BigQuery, surfaced in Looker.
05
Channel deduplication + blended ROAS
So Meta and Google don't both claim the same sale. Unified view of paid + organic spend vs. revenue.
06
Pipeline + revenue reporting
Live dashboard the marketing team, sales team, and CFO can all read from. Refreshed daily, branded to you.
How we're different
Most marketing agencies. And then there's us.
Eight places where the agency model breaks. Eight things Snack Club does the opposite way.
Most agencies
Snack Club
Who runs it
× A tool subscription and good luck
✓ One team on setup and analysis
Pricing model
× A percent of lift they define
✓ Flat retainer, not tied to spend
Data quality
× Client-side pixel, breaks on iOS
✓ Server-side + offline imports
Reporting cadence
× Monthly PDF, 5 days late
✓ Live Looker dashboard, refreshed daily
Account ownership
× Their accounts, their history
✓ Your account, your data, always
Contract length
× 6-12 month lock-in
✓ Month-to-month, 30 days' notice
Decisions
× Gut calls dressed up as strategy
✓ Changes backed by your data
AI toolkit
× Resold from Podium / Birdeye
✓ Built in-house, not resold
What you get
One dashboard. Every channel. Updated daily.
Every Snack Club attribution client gets a Looker Studio dashboard tying spend to closed/won revenue across every channel, deduplicated, refreshed daily.
- ✓ Blended ROAS across paid channels (deduplicated)
- ✓ Multi-touch attribution model with first/last/lift breakdown
- ✓ Pipeline revenue assisted by each channel
- ✓ Cohort LTV by acquisition channel
- ✓ Shareable URL for your whole team, branded to you
lookerstudio.google.com/your-account
Spend$24k
Blend ROAS5.2x
MQLs182
CWO31
Google Ads (assisted+last)ROAS 6.8x+22%
Meta (assisted+last)ROAS 4.1x+18%
LinkedIn (ABM)ROAS 3.4x+11%
Organic + GBPROAS na+42% pipe
The process
Five steps from "first call" to "live and optimizing."
01
Audit
Free review of how you currently credit leads and sales.
02
Strategy
An attribution model matched to your sales cycle and channels.
03
Build
CRM, offline imports, and server-side tracking connected.
04
Launch
Attribution goes live, checked against real closed deals.
05
Optimize
Monthly checks as channels shift, so reports stay trustworthy.
What our clients say.
See all reviews on Google →Z
Zach Collins
Joe was great to work with from start to finish. Started seeing results immediately and glad I trusted Joe throughout the entire process!
T
Tyler Vidor
I had a great experience working with Snack Club Marketing, especially Joe. They handled my website design, logo, and marketing strategy.
J
Joe Meyer
Worked with them for our online advertising campaigns. They did a great job!
FAQ
Common questions about attribution.
Why isn't GA4 attribution enough?
GA4 is great for online behavior but loses the closed/won signal. Multi-touch attribution requires tying CRM revenue back to acquisition channel: GA4 can't do it natively without warehouse work.
How much does attribution cost?
We quote attribution after a free audit, based on scope. Discovery and measurement plan, server-side stack, and multi-touch modeling are all flat fees. Ongoing reporting moves to retainer once live.
Will this end the debate between marketing and sales?
Probably not entirely, but it gives both sides one source of truth. We typically see 30-60% recategorization of 'inbound' deals once attribution lands.
What about iOS + privacy + cookieless?
All implementations include server-side conversions, first-party data architecture, and consent-mode-compatible patterns. iOS broke client-side. Server-side restores it.
Do I need BigQuery?
If you're running multi-touch modeling, yes. Free GA4 export to BigQuery, modeled in SQL, surfaced in Looker. Most under $50/mo unless very large traffic.
Can you handle ABM-style attribution (LinkedIn + intent + sales)?
Yes. Bombora intent, LinkedIn Matched Audiences, ZoomInfo, HubSpot lifecycle stages. Built into the model when present.
Pairs well with
Services we run alongside Attribution & Tracking.
Analytics & Tracking
Attribution sits on top of analytics. Bundle for the full measurement stack.
See Analytics & Tracking →
Google Ads
Value-based bidding needs CRM-fed conversion values. Attribution is the upstream input.
See Google Ads →
Conversion Rate Optimization
CRO without attribution is testing in the dark. Run together for real signal.
See Conversion Rate Optimization →
