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Google Ads & PPC Management · Minneapolis–St. Paul
Minneapolis Google Ads that send leads to your CRM, not just form fills.
Tracking-first Google Ads and PPC management for Minneapolis and Twin Cities businesses. Search, Shopping, Performance Max, all run hands-on. Weekly optimization. Live dashboards. No percent-of-spend pricing.
I have a spreadsheet about that. Several, actually.
Bob Boldt HVACMay to Sep 2026
Booked from ads$127,354
Booked from organic$419,064
Ad spend$30,597
Read the case study →
Bob Boldt HVACMay to Sep 2026
Booked from ads$127,354
Booked from organic$419,064
Ad spend$30,597
Read the case study →
Everything you'd want in a Google Ads engagement.
- 01
Account audit + restructure
A clear breakdown of what's broken, what's wasted, and what's worth keeping. New campaign architecture if needed.
- 02
Keyword research + match-type strategy
Search query analysis, negative keyword sweep, and ad group structure tuned to your CPA goals.
- 03
Ad copy + creative
Responsive Search Ads, asset groups for PMax, and ongoing creative testing. We write everything, you approve.
- 04
Tracking-first conversion setup
GA4, Google Tag Manager, server-side conversion APIs, offline conversion imports for CRM-tracked leads. Nothing launches until it's QA'd end-to-end.
- 05
Weekly optimization
Bids, audiences, creative, negative keywords, budget reallocation. Every account audited weekly, not just at month-end.
- 06
Live Report dashboard
One dashboard pulling Google Ads, GA4, Search Console, and GBP. Refreshed daily. Your team sees results in real time, not in a PDF.
Most marketing agencies. And then there's us.
Most agencies
- Who runs the accountA different vendor for each channel
- Pricing model10-20% of ad spend
- Conversion trackingClient-side pixel, breaks on iOS
- Reporting cadenceMonthly PDF, 5 days late
- Account ownershipTheir MCC, their history
- Contract length6-12 month lock-in
- Creative outputStock photos + lazy RSAs
- AI toolkitResold from Podium / Birdeye
Snack Club
- Who runs the accountOne team running all of it
- Pricing modelFlat retainer, not tied to spend
- Conversion trackingServer-side + offline imports
- Reporting cadenceLive Report dashboard, refreshed daily
- Account ownershipYour account, your data, always
- Contract lengthMonth-to-month, 30 days' notice
- Creative outputCustom assets from our AI studio
- AI toolkitBuilt in-house, not resold
We tracked every booked job back to where it came from.
Bob Boldt HVAC is a family heating and cooling company in Eagan. We run their Google Ads, SEO and Google Business Profiles, and we trace every booked job in their scheduling system back to its source. Ads booked $127,354 on $30,597 of spend. The website and Google Business Profile booked $419,064 more with no ad behind it.
4.2xreturn on ads, matched job by job
$419kbooked from organic, no ad behind it
135new customers from the website and Google profiles
Figures from ServiceTitan job records, May 1 to September 30, 2026. Organic means jobs tagged to the website or a Google Business Profile with no ad signal.
Five steps from "first call" to "live and optimizing."
- 01
Baseline
Ten business days across your accounts, tracking, and creative, ranked by revenue impact.
- 02
Strategy
Channel-level budgets, ad group structure, and named outcomes at 30/60/90 days.
- 03
Build
Tracking, dashboards, campaigns, and AI tools installed and QA'd.
- 04
Launch
Campaigns ship. Conversion tracking verified end-to-end.
- 05
Optimize
Weekly opt, monthly strategy reviews, live dashboards always on.
What our clients say
We've had a great experience working with Snack Club Marketing. As a boutique design and build agency, this was our first time investing in Google Ads, and they made the process smooth and successful.
Katya MooreSenior Marketing Manager, Lotus UnitedI had a great experience working with Snack Club Marketing, especially Joe. They handled my website design, logo, and also helped with ads/marketing strategy, and I couldn’t be happier with how everything turned out.
Common questions about Google Ads.
Ask usDo you manage Google Ads and PPC for Minneapolis and Twin Cities businesses?
Yes. We run Google Ads and PPC for businesses across Minneapolis, St. Paul, and the wider Twin Cities metro, from our home base in St. Louis Park out to the suburbs. Search and Shopping campaigns geo-targeted to the areas you actually serve, with conversion tracking that ties clicks back to booked revenue. Some of the most competitive accounts we run are for law firms and contractors, where a wasted click costs the most and clean match types matter more than budget.
How much should my business spend on Google Ads?
Google Ads budget should be sized to margins, average customer LTV, and competitive cost-per-click in your industry. We will quote a realistic starting budget after a strategy call so the number maps to your actual unit economics.
How much does Google Ads management cost?
We quote Google Ads management after a strategy call, scaled to your ad spend and account complexity. No percent-of-spend pricing. Build or relaunch projects are flat fees quoted separately.
How long until I see results from Google Ads?
Google Ads typically produces qualified leads in the first 1-2 weeks of launch, followed by a 30-60 day learning phase where we collect conversion data and optimize. Search campaigns ramp faster than PMax.
Do you require a long-term contract?
No 12-month lock-ins. Month-to-month services agreement with 30 days' notice to leave. We'd rather earn it every month than hold you to a year.
Who owns the Google Ads account?
You do. Always. We request manager-level access (MCC) to your account so it stays under your business name. If we ever part ways, the account, history, and assets stay with you.
How is AI changing Google Ads in 2026?
Smart Bidding, Performance Max, and AI Overviews have shifted the job. Feeding Google high-quality conversion data, strong creative assets, and clean account structure now matters more than micromanaging bids. We build accounts to work with the algorithm, not against it.
We don't run this on its own.
Google Ads works when the site converts, the tracking is right, and the rest of the system is running alongside it. That is the whole job, and it is the only way we take it on.
SEO
Local SEO, technical SEO, on-page. Cover the queries you don't want to keep paying for.
SEO & Content · Pat the Pretzel
Paid Social
Meta, LinkedIn, TikTok. Multi-channel paid for businesses that need more than search alone.
Paid Media · Kevin the Cookie
Web Design
Webflow + custom builds + landing pages. Send Google Ads traffic to pages built to convert.
Websites · Dale the Donut