01
Account audit + restructure
Plain-English breakdown of what's broken, what's wasted, and what's worth keeping. New campaign architecture if needed.
© Snack Club. All rights reserved.
Google Ads Management
Google Ads that send leads to your CRM, not just form fills.
Tracking-first Google Ads management for small businesses. Search, Shopping, Performance Max, all run by the operator. Weekly optimization. Live dashboards. No percent-of-spend pricing.
5.0★on Google
Tracking-firstnot last-click guesswork
Operator-runnot handed to juniors
Operators we run Google Ads for
What's included
Everything you'd want in a Google Ads engagement.
Six things every Snack Club Google Ads client gets, from week one through month twelve.
02
Keyword research + match-type strategy
Search query analysis, negative keyword sweep, and ad group structure tuned to your CPA goals.
03
Ad copy + creative
Responsive Search Ads, asset groups for PMax, and ongoing creative testing. We write everything, you approve.
04
Tracking-first conversion setup
GA4, Google Tag Manager, server-side conversion APIs, offline conversion imports for CRM-tracked leads. Nothing launches until it's QA'd end-to-end.
05
Weekly optimization
Bids, audiences, creative, negative keywords, budget reallocation. Every account audited weekly, not just at month-end.
06
Live Looker Studio dashboard
One dashboard pulling Google Ads, GA4, Search Console, and GBP. Refreshed daily. Your team sees results in real time, not in a PDF.
How we're different
Most marketing agencies. And then there's us.
Eight places where the agency model breaks. Eight things Snack Club does the opposite way.
Most agencies
Snack Club
Who runs the account
× Junior analyst, behind a strategist
✓ The operator who quoted you
Pricing model
× 10-20% of ad spend
✓ Flat retainer, not tied to spend
Conversion tracking
× Client-side pixel, breaks on iOS
✓ Server-side + offline imports
Reporting cadence
× Monthly PDF, 5 days late
✓ Live Looker dashboard, refreshed daily
Account ownership
× Their MCC, their history
✓ Your account, your data, always
Contract length
× 6-12 month lock-in
✓ Month-to-month, 30 days' notice
Creative output
× Stock photos + lazy RSAs
✓ Custom assets from our AI studio
AI toolkit
× Resold from Podium / Birdeye
✓ Built in-house, included free
What you get
One dashboard. Every channel. Updated daily.
Every Snack Club client gets a custom Looker Studio dashboard that pulls Google Ads, GA4, Search Console, and Google Business Profile into one URL. No monthly PDFs. No screenshots. No "let me get back to you on that."
- ✓ Revenue, ROAS, CPA by campaign + ad group
- ✓ Conversion path attribution including phone calls
- ✓ Spend pacing vs. monthly budget
- ✓ Search term + negative keyword opportunity feed
- ✓ Shareable URL for your whole team, branded to you
lookerstudio.google.com/your-account
Spend$8,420
Conv.142
CPA$59
ROAS4.8x
Search · Branded$2.1k+18%
Search · Non-brand$3.4k+42%
Performance Max$2.0k+24%
Local Services$0.9k+11%
The process
Five steps from "first call" to "live and optimizing."
01
Audit
Free 30-min walkthrough of your account, tracking, and creative.
02
Strategy
Channel-level budgets, ad group structure, and named outcomes at 30/60/90 days.
03
Build
Tracking, dashboards, campaigns, and AI tools installed and QA'd.
04
Launch
Campaigns ship. Conversion tracking verified end-to-end.
05
Optimize
Weekly opt, monthly strategy reviews, live dashboards always on.
FAQ
Common questions about Google Ads.
How much should my business spend on Google Ads?
Google Ads budget should be sized to margins, average customer LTV, and competitive cost-per-click in your industry. We will quote a realistic starting budget after the free audit so the number maps to your actual unit economics.
How much does Google Ads management cost?
We quote Google Ads management after a free audit, scaled to your ad spend and account complexity. No percent-of-spend pricing. Build or relaunch projects are flat fees quoted separately.
How long until I see results from Google Ads?
Google Ads typically produces qualified leads in the first 1-2 weeks of launch, followed by a 30-60 day learning phase where we collect conversion data and optimize. Search campaigns ramp faster than PMax.
Do you require a long-term contract?
No 12-month lock-ins. Month-to-month services agreement with 30 days' notice to leave. Most clients stay 12+ months by choice, not by contract.
Who owns the Google Ads account?
You do. Always. We request manager-level access (MCC) to your account so it stays under your business name. If we ever part ways, the account, history, and assets stay with you.
How is AI changing Google Ads in 2026?
Smart Bidding, Performance Max, and AI Overviews have shifted the job. Feeding Google high-quality conversion data, strong creative assets, and clean account structure now matters more than micromanaging bids. We build accounts to work with the algorithm, not against it.
Pairs well with
Services we run alongside Google Ads.
SEO
Local SEO, technical SEO, on-page. Cover the queries you don't want to keep paying for.
See SEO →
Paid Social
Meta, LinkedIn, TikTok. Multi-channel paid for businesses that need more than search alone.
See Paid Social →
Web Design
Webflow + custom builds + landing pages. Send Google Ads traffic to pages built to convert.
See Web Design →The free audit
What you actually get in the audit. No fluff.
Not a sales call disguised as an audit. A real walkthrough of your Google Ads account where we screen-share and tell you, in plain English, where money is leaking and what to do about it.
30 minutes · Free, no card required · Joe runs the audit, not a closer
01
Conversion tracking audit
We check your GA4, Tag Manager, and Google Ads conversion setup. If lead value is broken, you'll know within 5 minutes.
02
Wasted-spend report
Search term analysis, negative keyword gaps, and PMax placement audit. Most accounts have 15-30% of spend bleeding into irrelevant traffic.
03
Quick-win fix list
Three things you can fix this week, with or without us. Yours to keep whether you hire Snack Club or not.
04
A real "should we work together"
If you don't need us, we'll tell you. If we're not the right fit for your industry, we'll point you to someone who is.