01
Funnel + UX audit
Top-down audit of every step from ad to purchase. Quant data (GA4, heatmaps) plus qual research (session replay, user interviews).
© Snack Club. All rights reserved.
Conversion Rate Optimization
CRO that compounds. Real tests with statistical significance, not 50-visitor 'wins.'
Conversion rate optimization for sites. Funnel audits, A/B testing, heatmaps, session replay, qualitative research. Built for Webflow, Shopify, and Next.js with real statistical rigor.
5.0★on Google
Tracking-firstnot last-click guesswork
Operator-runnot handed to juniors
Operators we run marketing for
What's included
Everything you'd want in a CRO engagement.
Six things every Snack Club CRO client gets, from week one through month twelve.
02
Hypothesis pipeline
Backlog of testable hypotheses ranked by impact, confidence, and effort. We test the ones that move the metric, not the ones that look fun.
03
A/B test execution
Hypothesis to design to build to ship to readout. Statistical significance enforced, no false-positive 'wins.'
04
Qualitative research
Session replay analysis, on-site polls, post-purchase surveys, occasional user interviews. The 'why' behind the 'what.'
05
Personalization + segmentation
Different LP for paid vs. organic, returning vs. new, mobile vs. desktop. Targeted experiments where they make sense.
06
Live Looker Studio dashboard
Every test, every winner, lifetime lift, downstream pipeline value. One dashboard, refreshed daily.
How we're different
Most marketing agencies. And then there's us.
Eight places where the agency model breaks. Eight things Snack Club does the opposite way.
Most agencies
Snack Club
Who runs the account
× Junior analyst, behind a strategist
✓ The operator who quoted you
Pricing model
× 10-20% of ad spend
✓ Flat retainer, not tied to spend
Conversion tracking
× Client-side pixel, breaks on iOS
✓ Server-side + offline imports
Reporting cadence
× Monthly PDF, 5 days late
✓ Live Looker dashboard, refreshed daily
Account ownership
× Their MCC, their history
✓ Your account, your data, always
Contract length
× 6-12 month lock-in
✓ Month-to-month, 30 days' notice
Creative output
× Stock photos + lazy RSAs
✓ Custom assets from our AI studio
AI toolkit
× Resold from Podium / Birdeye
✓ Built in-house, included free
What you get
Every test. Every readout. Every dollar of lift.
Every Snack Club CRO client gets a Looker Studio dashboard showing every test in pipeline, statistical significance, and cumulative annualized lift.
- ✓ Tests live, paused, won, lost, inconclusive
- ✓ Statistical significance and Bayesian uplift
- ✓ Cumulative annualized lift in dollars
- ✓ Downstream pipeline value of CRO wins
- ✓ Shareable URL for your whole team, branded to you
lookerstudio.google.com/your-account
Tests14
Wins6
Lift+18%
$/yr$184k
PDP hero rework+14% CVRwon
Cart upsell tier+8% AOVwon
Homepage hero+22% CTRwon
Sticky CTA mobile+11% CVRwon
The process
Five steps from "first call" to "live and optimizing."
01
Audit
Free 30-min walkthrough of your account, tracking, and creative.
02
Strategy
Channel-level budgets, ad group structure, and named outcomes at 30/60/90 days.
03
Build
Tracking, dashboards, campaigns, and AI tools installed and QA'd.
04
Launch
Campaigns ship. Conversion tracking verified end-to-end.
05
Optimize
Weekly opt, monthly strategy reviews, live dashboards always on.
FAQ
Common questions about CRO.
How much traffic do I need for CRO?
10k+ monthly sessions to a key page is the realistic floor for A/B testing at significance. Below that we focus on UX research and high-leverage redesigns rather than tests.
How much does CRO cost?
We quote CRO after a free audit, scaled to test cadence. Most clients ship 2-4 tests per month. The number depends on traffic, tooling, and how aggressive the test plan is.
What tools do you use?
GA4, GTM, Hotjar or Microsoft Clarity (free, equivalent), VWO or Convert for testing, occasional UserTesting for qual. We pick based on your stack and budget.
Will A/B testing slow my site?
Not if it's done right. Server-side and edge-side testing avoid flicker and CLS issues. Client-side acceptable on smaller sites.
How do you decide what to test first?
Impact-Confidence-Effort scoring across the funnel. Highest dollar-per-month-of-engineer-effort wins. We will not test color of the button.
What if a test loses?
We learn. Negative results are data. We track win rate and average uplift, not just wins.
Pairs well with
Services we run alongside Conversion Rate Optimization.
Web Design
Some CRO 'tests' are really redesigns. Bundle for big leverage on weak pages.
See Web Design →
Landing Pages
Per-campaign LPs are CRO at the source. Run together for full-funnel lift.
See Landing Pages →
Analytics & Tracking
CRO needs clean data. GA4, GTM, server-side conversions, attribution stack.
See Analytics & Tracking →