01
Funnel + UX audit
Top-down audit of every step from ad to purchase. Quant data (GA4, heatmaps) plus qual research (session replay, user interviews).
© Snack Club. All rights reserved.
Conversion Rate Optimization
CRO that compounds. Real tests with statistical significance, not 50-visitor 'wins.'
Conversion rate optimization for sites. Funnel audits, A/B testing, heatmaps, session replay, qualitative research. Built for Webflow, Shopify, and Next.js with real statistical rigor.
5.0★on Google
Tracking-firstnot last-click guesswork
Full-stack teamone partner runs it all
Businesses that work with Snack Club
What's included
Everything you'd want in a CRO engagement.
Six things every Snack Club CRO client gets, from week one through month twelve.
02
Hypothesis pipeline
Backlog of testable hypotheses ranked by impact, confidence, and effort. We test the ones that move the metric, not the ones that look fun.
03
A/B test execution
Hypothesis to design to build to ship to readout. Statistical significance enforced, no false-positive 'wins.'
04
Qualitative research
Session replay analysis, on-site polls, post-purchase surveys, occasional user interviews. The 'why' behind the 'what.'
05
Personalization + segmentation
Different LP for paid vs. organic, returning vs. new, mobile vs. desktop. Targeted experiments where they make sense.
06
Live Report dashboard
Every test, every winner, lifetime lift, downstream pipeline value. One dashboard, refreshed daily.
How we're different
Most marketing agencies. And then there's us.
Eight places where the agency model breaks. Eight things Snack Club does the opposite way.
Most agencies
Snack Club
Who runs it
× A tool subscription and good luck
✓ One team on setup and analysis
Pricing model
× A percent of lift they define
✓ Flat retainer, not tied to spend
Data quality
× Client-side pixel, breaks on iOS
✓ Server-side + offline imports
Reporting cadence
× Monthly PDF, 5 days late
✓ Live Report dashboard, refreshed daily
Account ownership
× Their accounts, their history
✓ Your account, your data, always
Contract length
× 6-12 month lock-in
✓ Month-to-month, 30 days' notice
Decisions
× Gut calls dressed up as strategy
✓ Changes backed by your data
AI toolkit
× Resold from Podium / Birdeye
✓ Built in-house, not resold
What you get
One dashboard. Every channel. Updated daily.
Every Snack Club CRO client gets a Live Report dashboard showing every test in pipeline, statistical significance, and cumulative annualized lift.
- ✓ Tests live, paused, won, lost, inconclusive
- ✓ Statistical significance and Bayesian uplift
- ✓ Cumulative annualized lift in dollars
- ✓ Downstream pipeline value of CRO wins
- ✓ Shareable URL for your whole team, branded to you
reports.snackclubmarketing.com/your-account
Tests14
Wins6
Lift+18%
$/yr$184k
PDP hero rework+14% CVRwon
Cart upsell tier+8% AOVwon
Homepage hero+22% CTRwon
Sticky CTA mobile+11% CVRwon
The process
Five steps from "first call" to "live and optimizing."
01
Audit
We go through your funnel, analytics, and where visitors drop.
02
Strategy
A test roadmap prioritized by traffic and revenue impact.
03
Build
Tests designed and built, tracking verified before launch.
04
Launch
Tests go live with clean splits and guardrails.
05
Optimize
Winners ship, losers logged, next tests queued.
What our clients say.
See all reviews on Google →Z
Zach Collins
Joe was great to work with from start to finish. Started seeing results immediately and glad I trusted Joe throughout the entire process!
T
Tyler Vidor
I had a great experience working with Snack Club Marketing, especially Joe. They handled my website design, logo, and marketing strategy.
J
Joe Meyer
Worked with them for our online advertising campaigns. They did a great job!
FAQ
Common questions about CRO.
How much traffic do I need for CRO?
10k+ monthly sessions to a key page is the realistic floor for A/B testing at significance. Below that we focus on UX research and high-leverage redesigns rather than tests.
How much does CRO cost?
We quote CRO after a strategy call, scaled to test cadence. Most clients ship 2-4 tests per month. The number depends on traffic, tooling, and how aggressive the test plan is.
What tools do you use?
GA4, GTM, Hotjar or Microsoft Clarity (free, equivalent), VWO or Convert for testing, occasional UserTesting for qual. We pick based on your stack and budget.
Will A/B testing slow my site?
Not if it's done right. Server-side and edge-side testing avoid flicker and CLS issues. Client-side acceptable on smaller sites. Worth checking your starting point first: across 83 Twin Cities businesses we tested, the median mobile PageSpeed score was 50 out of 100 (the full report). If a page loads in 9 seconds, speed is the test.
How do you decide what to test first?
Impact-Confidence-Effort scoring across the funnel. Highest dollar-per-month-of-engineer-effort wins. We will not test color of the button.
What if a test loses?
We learn. Negative results are data. We track win rate and average uplift, not just wins.
Pairs well with
Services we run alongside Conversion Rate Optimization.
Web Design
Some CRO 'tests' are really redesigns. Bundle for big leverage on weak pages.
See Web Design →
Landing Pages
Per-campaign LPs are CRO at the source. Run together for full-funnel lift.
See Landing Pages →
Analytics & Tracking
CRO needs clean data. GA4, GTM, server-side conversions, attribution stack.
See Analytics & Tracking →We don't run this on its own.
Conversion Rate Optimization works when the site converts, the tracking is right, and the rest of the system is running alongside it. That is the whole job, and it is the only way we take it on.