© Snack Club. All rights reserved.
Conversion Rate Optimization
CRO that compounds. Real tests with statistical significance, not 50-visitor 'wins.'
Conversion rate optimization for sites. Funnel audits, A/B testing, heatmaps, session replay, qualitative research. Built for Webflow, Shopify, and Next.js with real statistical rigor.
Fixed it. Going back in the hole.
Cummins ConversionMar to May, YoY
Site sessions3.4x
Net sales+109%
Organic clicks a month1,200+
Read the case study →
Cummins ConversionMar to May, YoY
Site sessions3.4x
Net sales+109%
Organic clicks a month1,200+
Read the case study →
Everything you'd want in a CRO engagement.
- 01
Funnel + UX audit
Top-down audit of every step from ad to purchase. Quant data (GA4, heatmaps) plus qual research (session replay, user interviews).
- 02
Hypothesis pipeline
Backlog of testable hypotheses ranked by impact, confidence, and effort. We test the ones that move the metric, not the ones that look fun.
- 03
A/B test execution
Hypothesis to design to build to ship to readout. Statistical significance enforced, no false-positive 'wins.'
- 04
Qualitative research
Session replay analysis, on-site polls, post-purchase surveys, occasional user interviews. The 'why' behind the 'what.'
- 05
Personalization + segmentation
Different LP for paid vs. organic, returning vs. new, mobile vs. desktop. Targeted experiments where they make sense.
- 06
Live Report dashboard
Every test, every winner, lifetime lift, downstream pipeline value. One dashboard, refreshed daily.
Most marketing agencies. And then there's us.
Most agencies
- Who runs itA tool subscription and good luck
- Pricing modelA percent of lift they define
- Data qualityClient-side pixel, breaks on iOS
- Reporting cadenceMonthly PDF, 5 days late
- Account ownershipTheir accounts, their history
- Contract length6-12 month lock-in
- DecisionsGut calls dressed up as strategy
- AI toolkitResold from Podium / Birdeye
Snack Club
- Who runs itOne team on setup and analysis
- Pricing modelFlat retainer, not tied to spend
- Data qualityServer-side + offline imports
- Reporting cadenceLive Report dashboard, refreshed daily
- Account ownershipYour account, your data, always
- Contract lengthMonth-to-month, 30 days' notice
- DecisionsChanges backed by your data
- AI toolkitBuilt in-house, not resold
We rebuilt the store, then tracked what it sold.
Cummins Conversion sells engineered diesel conversion parts to technicians who know their fitments cold. We built them a custom Shopify theme with fitment-driven product pages and conversion tracking QA'd before launch, then ran search alongside it.
+109%net sales, year over year
3.4xsite sessions, year over year
24keywords in Google's top three
Figures from Cummins Conversion's own store and search data (Shopify, Google Search Console, Ahrefs), March to May year over year.
Five steps from "first call" to "live and optimizing."
- 01
Baseline
We go through your funnel, analytics, and where visitors drop.
- 02
Strategy
A test roadmap prioritized by traffic and revenue impact.
- 03
Build
Tests designed and built, tracking verified before launch.
- 04
Launch
Tests go live with clean splits and guardrails.
- 05
Optimize
Winners ship, losers logged, next tests queued.
What our clients say
It’s been genuinely refreshing to work directly with another business owner instead of navigating a large agency structure. There’s a level of practical understanding, communication, and flexibility that comes from someone who simply gets the realities of running and growing a business firsthand.
I had a great experience working with Snack Club Marketing, especially Joe. They handled my website design, logo, and also helped with ads/marketing strategy, and I couldn’t be happier with how everything turned out.
Common questions about CRO.
Ask usHow much traffic do I need for CRO?
10k+ monthly sessions to a key page is the realistic floor for A/B testing at significance. Below that we focus on UX research and high-leverage redesigns rather than tests.
How much does CRO cost?
We quote CRO after a strategy call, scaled to test cadence. Most clients ship 2-4 tests per month. The number depends on traffic, tooling, and how aggressive the test plan is.
What tools do you use?
GA4, GTM, Hotjar or Microsoft Clarity (free, equivalent), VWO or Convert for testing, occasional UserTesting for qual. We pick based on your stack and budget.
Will A/B testing slow my site?
Not if it's done right. Server-side and edge-side testing avoid flicker and CLS issues. Client-side acceptable on smaller sites. Worth checking your starting point first: across 83 Twin Cities businesses we tested, the median mobile PageSpeed score was 50 out of 100 (the full report). If a page loads in 9 seconds, speed is the test.
How do you decide what to test first?
Impact-Confidence-Effort scoring across the funnel. Highest dollar-per-month-of-engineer-effort wins. We will not test color of the button.
What if a test loses?
We learn. Negative results are data. We track win rate and average uplift, not just wins.
We don't run this on its own.
Conversion Rate Optimization works when the site converts, the tracking is right, and the rest of the system is running alongside it. That is the whole job, and it is the only way we take it on.
Web Design
Some CRO 'tests' are really redesigns. Bundle for big leverage on weak pages.
Websites · Dale the Donut
Landing Pages
Per-campaign LPs are CRO at the source. Run together for full-funnel lift.
Websites · Dale the Donut
Analytics & Tracking
CRO needs clean data. GA4, GTM, server-side conversions, attribution stack.
Track & Optimize · Kevin the Cookie