© Snack Club. All rights reserved.
Retargeting & Display
Retargeting that recovers revenue, not just chases users around the internet.
Tracking-first retargeting and display management for brands. Programmatic, Google Display, native, cross-channel remarketing. Built with frequency caps and exclusions that respect your customer.
I have a spreadsheet about that. Several, actually.
Everything you'd want in a retargeting engagement.
- 01
Audience architecture
Time-decayed retargeting tiers, cart abandoners, page-depth visitors, CRM-suppressed converters. Built so you stop showing ads to people who already bought.
- 02
Creative production
Dynamic product ads, motion banners, native units, UGC-style. Built per audience tier, not one creative for the whole funnel.
- 03
Conversion tracking + view-through
Server-side conversions, view-through attribution, deduplication across channels so credit isn't double-counted.
- 04
Cross-channel orchestration
Google Display, Meta, LinkedIn, programmatic DSPs. Frequency caps and exclusions enforced across platforms, not within each.
- 05
Weekly optimization
Audiences, creative rotation, bids, frequency caps, exclusion lists. Audited weekly with a focus on incrementality.
- 06
Live Report dashboard
Revenue recovered, view-through value, frequency by audience tier. One dashboard, refreshed daily.
Most marketing agencies. And then there's us.
Most agencies
- Who runs the accountA different vendor for each channel
- Pricing model10-20% of ad spend
- Conversion trackingClient-side pixel, breaks on iOS
- Reporting cadenceMonthly PDF, 5 days late
- Account ownershipTheir ad account, their history
- Contract length6-12 month lock-in
- Creative outputStock photos + lazy RSAs
- AI toolkitResold from Podium / Birdeye
Snack Club
- Who runs the accountOne team running all of it
- Pricing modelFlat retainer, not tied to spend
- Conversion trackingServer-side + offline imports
- Reporting cadenceLive Report dashboard, refreshed daily
- Account ownershipYour account, your data, always
- Contract lengthMonth-to-month, 30 days' notice
- Creative outputCustom assets from our AI studio
- AI toolkitBuilt in-house, not resold
Five steps from "first call" to "live and optimizing."
- 01
Baseline
We go through your traffic, audiences, and current retargeting.
- 02
Strategy
Audience segments, frequency caps, and budgets planned out.
- 03
Build
Pixels, audiences, and creative built across platforms and QA'd.
- 04
Launch
Campaigns go live. Conversions verified end-to-end.
- 05
Optimize
Weekly optimization, creative refreshes, dashboard always on.
What our clients say
We've had a great experience working with Snack Club Marketing. As a boutique design and build agency, this was our first time investing in Google Ads, and they made the process smooth and successful.
Katya MooreSenior Marketing Manager, Lotus UnitedI had a great experience working with Snack Club Marketing, especially Joe. They handled my website design, logo, and also helped with ads/marketing strategy, and I couldn’t be happier with how everything turned out.
Common questions about retargeting.
Ask usDoesn't retargeting just take credit for revenue that would've happened anyway?
Sometimes, yes. We run incrementality tests (holdout audiences) on accounts large enough to support them so you know what retargeting actually drives vs. takes credit for.
What's a normal retargeting budget?
Retargeting spend scales with site traffic. Higher traffic means more audience members and more headroom without burning out frequency. We quote a starting budget after looking at your actual traffic.
How much does retargeting management cost?
Retargeting is usually bundled with paid media. As a standalone channel it is quoted after a strategy call, based on spend and channel mix.
Will retargeting annoy my customers?
Not the way we run it. Frequency caps, time-decay, exclusion of converters, creative rotation. The goal is recovery, not pestering.
What about iOS and ad blockers?
Server-side conversions, first-party CRM matching, server-side audience uploads. Standard part of setup. Audience reach is smaller than it was in 2019 but tracking is solid.
Can I run retargeting without other paid channels?
Yes, but it's not great. Retargeting needs traffic to retarget. Pairs naturally with Google Ads, paid social, or strong organic.
We don't run this on its own.
Retargeting & Display works when the site converts, the tracking is right, and the rest of the system is running alongside it. That is the whole job, and it is the only way we take it on.
Google Ads
Capture new demand, then retarget the visitors who didn't convert. Full-funnel together.
Paid Media · Kevin the Cookie
Paid Social
Meta, LinkedIn, TikTok prospecting that feeds the retargeting funnel.
Paid Media · Kevin the Cookie
Conversion Rate Optimization
Retargeting drives them back. CRO makes the second visit close.
Websites · Dale the Donut