01
Audience architecture
Time-decayed retargeting tiers, cart abandoners, page-depth visitors, CRM-suppressed converters. Built so you stop showing ads to people who already bought.
© Snack Club. All rights reserved.
Retargeting & Display
Retargeting that recovers revenue, not just chases users around the internet.
Tracking-first retargeting and display management for brands. Programmatic, Google Display, native, cross-channel remarketing. Built with frequency caps and exclusions that respect your customer.
5.0★on Google
Tracking-firstnot last-click guesswork
Operator-runnot handed to juniors
Operators we run marketing for
What's included
Everything you'd want in a retargeting engagement.
Six things every Snack Club retargeting client gets, from week one through month twelve.
02
Creative production
Dynamic product ads, motion banners, native units, UGC-style. Built per audience tier, not one creative for the whole funnel.
03
Conversion tracking + view-through
Server-side conversions, view-through attribution, deduplication across channels so credit isn't double-counted.
04
Cross-channel orchestration
Google Display, Meta, LinkedIn, programmatic DSPs. Frequency caps and exclusions enforced across platforms, not within each.
05
Weekly optimization
Audiences, creative rotation, bids, frequency caps, exclusion lists. Audited weekly with a focus on incrementality.
06
Live Looker Studio dashboard
Revenue recovered, view-through value, frequency by audience tier. One dashboard, refreshed daily.
How we're different
Most marketing agencies. And then there's us.
Eight places where the agency model breaks. Eight things Snack Club does the opposite way.
Most agencies
Snack Club
Who runs the account
× Junior analyst, behind a strategist
✓ The operator who quoted you
Pricing model
× 10-20% of ad spend
✓ Flat retainer, not tied to spend
Conversion tracking
× Client-side pixel, breaks on iOS
✓ Server-side + offline imports
Reporting cadence
× Monthly PDF, 5 days late
✓ Live Looker dashboard, refreshed daily
Account ownership
× Their MCC, their history
✓ Your account, your data, always
Contract length
× 6-12 month lock-in
✓ Month-to-month, 30 days' notice
Creative output
× Stock photos + lazy RSAs
✓ Custom assets from our AI studio
AI toolkit
× Resold from Podium / Birdeye
✓ Built in-house, included free
What you get
One dashboard. Every retargeting channel. Updated daily.
Every Snack Club retargeting client gets a custom Looker Studio dashboard tracking revenue recovered, view-through value, and frequency by audience tier.
- ✓ Revenue recovered by audience tier and channel
- ✓ View-through vs. click-through conversion breakdown
- ✓ Frequency by audience tier (with cap enforcement)
- ✓ Exclusion list health (purchasers, employees, bots)
- ✓ Shareable URL for your whole team, branded to you
lookerstudio.google.com/your-account
Spend$4.2k
Recov.$18.4k
ROAS4.4x
Freq.3.1
Cart abandon - Meta$1.4k+38%
Site visitors - Display$1.2k+22%
LinkedIn site retarget$0.9k+44%
Native - top of funnel$0.7k+12%
The process
Five steps from "first call" to "live and optimizing."
01
Audit
Free 30-min walkthrough of your account, tracking, and creative.
02
Strategy
Channel-level budgets, ad group structure, and named outcomes at 30/60/90 days.
03
Build
Tracking, dashboards, campaigns, and AI tools installed and QA'd.
04
Launch
Campaigns ship. Conversion tracking verified end-to-end.
05
Optimize
Weekly opt, monthly strategy reviews, live dashboards always on.
FAQ
Common questions about retargeting.
Doesn't retargeting just take credit for revenue that would've happened anyway?
Sometimes, yes. We run incrementality tests (holdout audiences) on accounts large enough to support them so you know what retargeting actually drives vs. takes credit for.
What's a normal retargeting budget?
Retargeting spend scales with site traffic. Higher traffic means more audience members and more headroom without burning out frequency. We quote a starting budget after looking at your actual traffic.
How much does retargeting management cost?
Retargeting is usually bundled with paid media. As a standalone channel it is quoted after the free audit, based on spend and channel mix.
Will retargeting annoy my customers?
Not the way we run it. Frequency caps, time-decay, exclusion of converters, creative rotation. The goal is recovery, not pestering.
What about iOS and ad blockers?
Server-side conversions, first-party CRM matching, server-side audience uploads. Standard part of setup. Audience reach is smaller than it was in 2019 but tracking is solid.
Can I run retargeting without other paid channels?
Yes, but it's not great. Retargeting needs traffic to retarget. Pairs naturally with Google Ads, paid social, or strong organic.
Pairs well with
Services we run alongside Retargeting & Display.
Google Ads
Capture new demand, then retarget the visitors who didn't convert. Full-funnel together.
See Google Ads →
Paid Social
Meta, LinkedIn, TikTok prospecting that feeds the retargeting funnel.
See Paid Social →
Conversion Rate Optimization
Retargeting drives them back. CRO makes the second visit close.
See Conversion Rate Optimization →