Paid Social Management

Paid social that drives revenue, not just impressions and saves.

Tracking-first paid social management for small businesses. Meta, LinkedIn, TikTok. Conversions API, weekly optimization, live dashboards. No percent-of-spend pricing.

5.0★on Google
Tracking-firstnot last-click guesswork
Operator-runnot handed to juniors
Joe Wallick, founder of Snack Club, runs Paid Social for small businesses
Reviewing a live marketing dashboard

Operators we run marketing for

Aviator Gear Lotus United RecoverMax Solutions Bob Boldt HVAC Land Pro Civil Cummins Conversion Waterways Cruises Made Apparel Services Legacy Woods Seven Summers Sound Credit Union
What's included

Everything you'd want in a paid social engagement.

Six things every Snack Club paid social client gets, from week one through month twelve.

01

Account audit + restructure

Plain-English breakdown of what's broken in your ad accounts, what's wasted, and what's worth keeping. New campaign architecture when needed.

02

Audience research + testing

Lookalikes, interest stacks, custom audiences, retargeting tiers. Tested in week one, rotated continuously.

03

Creative production

Static, motion, UGC-style, founder-led. Our AI creative studio produces ads at the cadence Meta's algorithm needs to learn.

04

Conversions API setup

Server-side event forwarding so attribution survives iOS 14, Safari ITP, and ad blockers. The thing most agencies skip.

05

Weekly optimization

Bids, audiences, creative rotation, budget reallocation. Audited weekly, not just at month-end.

06

Live Looker Studio dashboard

One dashboard pulling Meta, LinkedIn, TikTok, GA4. Refreshed daily. Your team sees ROAS in real time.

How we're different

Most marketing agencies. And then there's us.

Eight places where the agency model breaks. Eight things Snack Club does the opposite way.

 
Most agencies
Snack Club
Who runs the account
× Junior analyst, behind a strategist
The operator who quoted you
Pricing model
× 10-20% of ad spend
Flat retainer, not tied to spend
Conversion tracking
× Client-side pixel, breaks on iOS
Server-side + offline imports
Reporting cadence
× Monthly PDF, 5 days late
Live Looker dashboard, refreshed daily
Account ownership
× Their MCC, their history
Your account, your data, always
Contract length
× 6-12 month lock-in
Month-to-month, 30 days' notice
Creative output
× Stock photos + lazy RSAs
Custom assets from our AI studio
AI toolkit
× Resold from Podium / Birdeye
Built in-house, included free
What you get

One dashboard. Every paid social channel. Updated daily.

Every Snack Club paid social client gets a custom Looker Studio dashboard pulling Meta, LinkedIn, TikTok, and GA4 into one URL. No screenshot dumps.

  • ROAS, CPA, conversions by platform and campaign
  • Creative leaderboard with thumb-stop and hook rates
  • Audience overlap and frequency by campaign tier
  • Spend pacing vs. monthly budget per platform
  • Shareable URL for your whole team, branded to you
lookerstudio.google.com/your-account
Spend$12.6k
Conv.208
CPA$61
ROAS3.9x
Meta - Prospecting$4.2k+19%
Meta - Retargeting$2.4k+34%
LinkedIn - ABM$3.8k+12%
TikTok - UGC$2.2k+48%
The process

Five steps from "first call" to "live and optimizing."

01

Audit

Free 30-min walkthrough of your account, tracking, and creative.

02

Strategy

Channel-level budgets, ad group structure, and named outcomes at 30/60/90 days.

03

Build

Tracking, dashboards, campaigns, and AI tools installed and QA'd.

04

Launch

Campaigns ship. Conversion tracking verified end-to-end.

05

Optimize

Weekly opt, monthly strategy reviews, live dashboards always on.

FAQ

Common questions about paid social.

How much should I spend on paid social?

Paid social budget should be sized to margins, LTV, and how competitive your category is. We quote a starting budget after the free audit so the number maps to your actual unit economics.

How much does paid social management cost?

We quote paid social management after a free audit, scaled to ad spend and creative cadence. No percent-of-spend pricing.

How long until I see results?

Meta and TikTok typically produce results in week 2-4 after exiting learning phase. LinkedIn is slower (30-60 days). We're transparent about timelines on the audit call.

Do you do creative or do I need to bring my own?

We produce creative. Static, motion, UGC-style, founder-led. Our AI creative studio gets you the volume Meta needs to learn without an in-house designer.

Who owns the ad accounts?

You do. Always. We request partner access to your Business Manager so accounts stay under your business. If we part ways, account history and assets stay with you.

What's the deal with iOS 14 and attribution?

Conversions API + offline conversion imports. Server-side event forwarding restores most of what iOS broke. Standard part of our setup, not an upcharge.

Ready for paid social that drives pipeline?

Book the free 15-minute Loom audit. We'll show you what's working, what's wasting money, and what to fix first.

Get Your Free Audit
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