Lane C · B2B / Tourism

The tourism-platform strategy case study.

The Explore Pass is Tom Obarski's Twin Cities annual pass business. Snack Club delivered the marketing strategy in May 2026, with the proposal pending. The focus: paid acquisition, renewals, and Q4 gifting.

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The Explore Pass

What we built and what shipped.

Strategy delivered after intro via Alex Kingson on 5/20/26.

Three pillars: paid acquisition (the main growth lever), renewals (the LTV lever), and Q4 gifting (the seasonal spike).

Productized-agency angle fits well: a tourism platform needs the same Chat + Reviews + Reports stack a local service does.

Proposal pending, expected to close Q3 2026.

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Same operator. Same toolkit. Different vertical, different city, different scale, same productized retainer.

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The tourism-platform strategy case study.

What we built and what shipped.

Want a playbook like this for your business?

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