We tracked the marketing all the way to revenue.

Lotus United designs and builds retail environments for some of the best brands in the world, from golf to outdoor to apparel. The work is exceptional. The problem was that almost nobody searching for what they do was finding them.

When we started, their website pulled 16 organic clicks in a month. Search was not a channel, it was a rounding error. And like most B2B firms, they had no clear line between the marketing they paid for and the deals it actually produced.

We took over the two channels that put Lotus in front of buyers at the moment they are looking: SEO and paid search. We rebuilt their organic presence around how their buyers actually search, ran Google Ads on the highest-intent terms, and tested the paths on their site so more of the right visitors turned into inquiries.

Then we did the part most agencies skip. We connected all of it to Pipedrive, the CRM Lotus already runs their business on, so every lead carries the channel that created it the whole way through to a closed deal.

Now Lotus does not have to take our word for it. They can see it. The search we run has sourced more than $2.7M in closed revenue and over $1.7M in open pipeline, tracked deal by deal in the same system they use to run the company.

B2B deals take months to close, so a lot of this sat in the pipeline for a long time. In September, a lead that first came in through Google Ads as a small design inquiry closed as a multi-store production rollout, the biggest deal in the company's history. That is the difference between reporting rankings and reporting revenue.