01
Full-funnel SEO. Content and pages built around how Lotus buyers actually search, which pulled average position from the bottom of page three up to page two.
Lane C ยท B2B · Case study
The full B2B stack case study.
Lotus United is a B2B retail design and manufacturing firm. Snack Club runs their full growth engine, SEO, Google Ads, and conversion testing, with live reporting they can actually see. In under a year, organic search went from a trickle to a real lead channel.
The results
What it did.
12x
Organic clicks a month, from 16 to nearly 200 at peak inside the first year.
20x
Monthly search impressions, from about 640 to more than 12,000.
#30 → #13
Average Google position, from the bottom of page three up to page two.
Full stack
SEO, Google Ads, and CRO run by one team, with reporting Lotus can see live.
Figures from Lotus United's own Google Search Console, July 2025 to spring 2026.
The work
What we built.
02
Google Ads on the high-intent searches, run alongside organic so the brand shows up where the buying decisions get made.
03
Conversion testing on the site. Cleaner paths to inquiry and better-quality leads, not just more traffic.
04
A live reporting dashboard that gives Lotus full visibility into the pipeline, from first click to closed deal.
