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A top-of-funnel content engine built around the tech pack template, the term emerging brands search before they need anyone.
Lane B ยท B2B services · Case study
Nearly 3x organic traffic from a tech-pack content engine.
Made Apparel is a Seattle-area sewn-product development studio for emerging brands. We built a top-of-funnel content engine around the tech pack template, the search emerging brands run the moment they first need development help. Here is what it produced.
Results
What actually happened.
120 → 336
Monthly organic visitors, December 2025 to June 2026. Nearly 3x.
#34 → #4
Ranking for "tech pack template" (1,600 searches a month), the exact search the engine is built on.
11 → 17
Domain Rating over the engagement, the site's overall search authority.
110
Keywords now ranking, 61 of them in the top 3 of Google.
Source: Ahrefs, December 2025 to June 2026.
Made Apparel
What we built.
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Long-form supporting content that ranks for the surrounding questions ("what is a tech pack," "how to get a sample made") and feeds the same funnel.
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A live reporting dashboard so the client sees ranking, traffic, and lead capture in one view.
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The full keyword universe mapped and tracked in Ahrefs.
