01
Creator sourcing
We build the list for your business: creators whose audience overlaps yours by interest and by market, not whoever is quickest to reach.
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Creator Partnerships · Minneapolis–St. Paul & nationwide
Real people talking about you, where your customers already are.
We find creators whose audience genuinely overlaps yours, by interest and by market, then run the whole program: sourcing, vetting, briefs, contracts, FTC disclosure, approvals, scheduling, and reporting. You approve the content. We handle everything else.
You approveevery post before it runs
Disclosure handledFTC rules in every brief
One partnerruns the whole program
What's included
The whole program, not just the introductions.
Most of the work in a creator program happens before anything gets posted, and after. Here is what we take on.
02
Vetting
Audience makeup, comment quality, posting consistency, past brand work, and whether the engagement looks bought. That happens before anyone reaches your list.
03
Briefs and creative direction
Every creator gets it in writing: the message, the must-says, the do-not-says, the format, the length, and where they send people.
04
Contracts and usage rights
Scope, timeline, exclusivity, payment terms, and what you are allowed to do with the content afterward, agreed before anything gets filmed.
05
FTC disclosure
Written into the brief, matched to each platform's own rules, and checked against the post before it goes live. Not left to the creator to remember.
06
Scheduling and reporting
A calendar so posts go out when your audience is on the platform, tagged links on everything, and the numbers in the same Live Report as the rest of your marketing.
Your job
You approve the content. We handle everything else.
The finding, the outreach, the negotiating, the paperwork, the chasing people who go quiet: all of that sits with us. Four things come to you, and none of them move forward without your answer.
If you want to be in it more than that, you can be. Most owners want to be in it less.
Nothing posts without your yes. That is not a rule we make exceptions to.
01
The creator list
Who we want to work with, what their audience looks like, and why it overlaps yours. Cut anyone for any reason, including a reason you don't feel like explaining.
02
The concept
What the creator plans to say and show, while it is still cheap to change. This is where the brief gets adjusted, not after a shoot.
03
The finished content
The actual post, video, or story, before it is live. Edits go back to the creator through us, so you are never the one asking for a rewrite.
04
The schedule
What runs, where, and on what day. You see the calendar before anything is booked, so a partnership never surprises your team or your front desk.
How we run it
How creator programs usually go. And how we do it.
Eight places these programs normally get loose. Eight things we do differently.
The usual way
Snack Club
Picking creators
× Whoever has the biggest follower count
✓ Audience overlap by interest and by market
Vetting
× A quick scroll through the profile
✓ Audience makeup, comments, past brand work
The brief
× A few bullet points in a DM
✓ Written brief with must-says and do-not-says
Paperwork
× A handshake and a free product
✓ Contract covering scope, rights, and payment
FTC disclosure
× Left to the creator to remember
✓ In the brief, checked before it posts
Approvals
× You see it when everyone else does
✓ You sign off before anything goes live
Measurement
× Screenshots of likes and saves
✓ Tagged links and codes in your Live Report
How it's billed
× A cut of what the creators get paid
✓ Flat retainer, creator fees pass through at cost
The process
Five steps from "first call" to "posts running."
01
Fit
Who buys from you, where they spend time, and whether creators are the right channel at all.
02
Strategy
Platforms, how many creators, the message, and what a post is supposed to make someone do.
03
Build
Sourcing, vetting, outreach, briefs, contracts. You approve the list before we sign anyone.
04
Launch
Content approved, links tagged, disclosure checked, posts scheduled.
05
Optimize
Keep the partnerships that work, replace the ones that don't, report all of it in one place.
Who it fits
Creators are not the right answer for every business.
Three situations where this channel earns its place, and one where it doesn't.
People need to see it used
Food, apparel, fitness, beauty, home services, anything where watching someone actually use the thing does more than a photo of it sitting still.
Nobody is searching for you yet
If your category doesn't get typed into Google much, creators put you in front of people who weren't looking for you, in a feed they already trust.
You already run paid
Creator content gives your ads something native to run and gives retargeting a warmer audience. It pairs with paid social rather than replacing it.
Where it doesn't fit: long sales cycles that end in a signature and a procurement review. Creators can warm that up, but they will not close it, and we would rather tell you that on the call than six months in.
FAQ
Common questions about creator partnerships.
How do you find creators?
We build the list for your business instead of pulling names off a roster. We search by topic, hashtag, and location on each platform, look at who your existing customers already follow, and work out from there. Overlap with your audience matters more than follower count.
How do you vet a creator before I see them?
Audience makeup, comment quality, posting consistency, past brand work, and whether the engagement looks bought. Anyone who does not clear that never reaches your approval list.
What do I actually have to approve?
Four things: the creator list, the concept, the finished content, and the schedule. Nothing posts without your yes. Sourcing, outreach, negotiating, contracts, disclosure, and follow-up are ours.
Who handles FTC disclosure?
We do. Every brief spells out how the partnership has to be disclosed, and we check the post against it before it goes live. Under FTC rules the brand carries responsibility for disclosure too, not only the creator, so we do not leave it to memory.
Do you pay the creators or do I?
Creator fees are yours and they pass through at cost. Our retainer covers running the program. We do not take a cut of what a creator is paid. See pricing for how our retainers are structured.
Can I use creator content in my ads?
That comes down to usage rights, and we negotiate them up front. If you want to run a creator's video as a paid ad, put it on your site, or use it in email, we write that into the contract before anything gets filmed instead of asking for it after the fact.
What happens if a creator posts something wrong?
The contract covers revisions and takedowns. In practice that is what the approval steps are for: you see the finished content before it is live, so a surprise happens in the draft instead of in public.
How much does a creator program cost?
Program management is quoted after a strategy call, based on how many creators you want running and on how many platforms. Creator fees sit separately and depend on who you partner with. Ranges are on our pricing page.
Pairs well with
Services we run alongside Creator Partnerships.
Brand & Message
Creators can only repeat a message you have already decided on. This is where that gets written down.
See Brand & Message →
Social Media
Your own accounts, posting on a schedule, so someone who taps through from a creator finds a page worth following.
See Social Media →
Paid Social
Put budget behind the creator content you have rights to, and retarget the people who watched it.
See Paid Social →
Analytics & Tracking
Tagged links, discount codes, and server-side events, so a creator post is something you can count instead of guess at.
See Analytics & Tracking →We don't run this on its own.
Creator partnerships work when the message is settled, the site converts, and the tracking is right. That is the whole job, and it is the only way we take it on.