The team

Founder-led, by design.

Snack Club was founded by Joe Wallick. The model is built so senior people do the work, not a junior learning on your account, and so you are never stuck behind an account-manager layer. Small client list, high standard, on purpose.

Joe Wallick, founder of Snack Club
Founder & CEO

Joe Wallick

Joe leads the work and sets the standard at Snack Club. Strategy, Google Ads, SEO, web builds, and the software the firm ships. The tools in the Snack Club stack are built and pressure-tested against real client work.

  • What he runs: Google Ads, SEO, paid social, web design, Shopify builds, Klaviyo, analytics, the Snack Club tool stack.
  • What he is best at: small-to-medium-business marketing where the team running marketing needs the work done by senior operators, not an account-manager layer.
  • Based: Minneapolis, MN. Mostly remote, occasionally in-person for local clients.

Why founder-led, not account-managed.

The math on a small agency only works one way. Either the agency has a small team that ships real work for the clients they take, or the agency has a large team where most of the work is account management, status decks, and reporting. The first model produces results. The second model produces invoices. Snack Club is set up to be the first model.

The tools we ship (chat, reviews, reports, voice, inbox) absorb the work that would normally require a 4-person ops team. That is what lets a founder-led setup deliver the scope a 10-person agency typically takes on.

Why this scales.

Snack Club is intentionally tight today, not forever. The plan is to add specialists in the next 12 months where the workload makes it the right call: a part-time designer for brand and web work, a dedicated ads operator for accounts at higher spend, and an editorial collaborator for content production. Every hire shows up here with their name, their role, and their face, the moment they start.

Until then, the work stays hands-on and senior, never handed off to a junior learning on your account.

Want to talk to the operator?

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