Your GBP is half-built
Photos from 2019, wrong hours, no service items list. Google rewards full profiles. Most restaurants leave 50% of the optimization on the table.
© Snack Club. All rights reserved.
Restaurant Marketing Agency
Restaurant marketing that fills tables, not reports.
We run Google Ads, Meta, and local SEO for independent restaurants that want predictable covers. Every dollar tracks to a real reservation or order, not a 20-page deck.
5.0★★★★★21 reviews on Google
Most restaurants are stuck in one of these traps.
You boost posts and call it marketing
Boosted posts hit your existing followers and tourists 20 miles away. Real Meta lead gen and retargeting do not work that way.
Reservation data is not flowing back
You cannot tell which ad drove which reservation, which means you keep spending where you can see numbers (always Google) instead of where customers actually came from.
Off-peak nights are dying
Tuesday and Wednesday covers are flat. The fix is targeted off-peak offers, not more ad spend at the same audience.
We tracked every booked job back to where it came from.
Bob Boldt HVAC is a family heating and cooling company in Eagan. We run their Google Ads, SEO and Google Business Profiles, and we trace every booked job in their scheduling system back to its source. Ads booked $127,354 on $30,597 of spend. The website and Google Business Profile booked $419,064 more with no ad behind it.
4.2xreturn on ads, matched job by job
$419kbooked from organic, no ad behind it
135new customers from the website and Google profiles
Figures from ServiceTitan job records, May 1 to September 30, 2026. Organic means jobs tagged to the website or a Google Business Profile with no ad signal.
The levers that fill seats.
The channels diners actually use to choose a table, run as one system instead of a pile of disconnected posts.
Google Business Profile
Photos, menu, hours, and review velocity on the listing most diners check before they decide. The map pack drives more covers than any post you will make.
SEO & Content · Pat the Pretzel
Website + reservations
A fast site with the menu, online reservations, and order links in the fold. No PDF menus, no broken booking flow.
Websites · Dale the Donut
Meta + local awareness
Geo-targeted Meta and Instagram for events, specials, and off-peak nights, built to fill slow shifts, not just boost a photo.
Paid Media · Kevin the Cookie
Loyalty email + SMS
A Klaviyo program that turns a first visit into a regular. Birthday offers, slow-night nudges, and event invites people open.
Email & Retention · Bobby the Banana
Reviews + reputation
Review requests after the meal, and a way to catch problems before they hit Google. Your star rating is the menu most people read first.
Email & Retention · Bobby the Banana
Covers tracking
Reservation and POS tracking so we tie covers and repeat visits back to the channel that earned them, not guess from impressions.
Track & Optimize · Kevin the CookieRestaurant marketing measured in covers, not followers.
Most restaurants pour hours into social posts that do nothing for a slow Tuesday, while the channels that actually fill seats (Google, the map pack, and email) sit half-managed. We start with the Google Business Profile and reservation tracking, so you can see which marketing puts people in chairs.
From there we run local SEO, Google and Meta, and a Klaviyo loyalty program, all pointed at covers and repeat visits instead of likes.
What our clients say
We've had a great experience working with Snack Club Marketing. As a boutique design and build agency, this was our first time investing in Google Ads, and they made the process smooth and successful.
Katya MooreSenior Marketing Manager, Lotus UnitedI had a great experience working with Snack Club Marketing, especially Joe. They handled my website design, logo, and also helped with ads/marketing strategy, and I couldn’t be happier with how everything turned out.
Questions restaurant owners ask first.
Ask usHow much should an independent restaurant spend on marketing?
Restaurant marketing budget should be sized to average ticket, capacity, and whether you are driving covers or delivery. We quote after a strategy call so the number actually maps to your operation, not a one-size template.
Do you work with multi-location restaurants?
Yes. Multi-location is where local SEO and Google Business Profile really pay off. Each location is a separate ranking opportunity. We have structured campaigns for single shops and small groups.
Can you track which ads drove which reservations?
Yes. We wire conversion tracking through OpenTable, Resy, Toast, Square, or whatever you use. The whole point of running ads is knowing what worked. If your current setup cannot tell you, that is the first thing we fix.
Will you handle our social media content?
We can. Most independent restaurants are better served by a great photographer plus a clear posting playbook than a heavy social retainer. We will recommend what fits.
Fill more tables, tracked to real covers.
See if we're a fit. Fifteen minutes on what you're running and where you want it to go. If we're not the right team for it, we'll tell you.
- No long contract, ever. Month-to-month.
- You work with the team running your marketing, not a rotating account manager.
- A plan you can actually read, not a 40-slide deck.
See if we're a fit.
Send your details. We'll reply within 24 hours to set up a time.