We run Google Ads, Meta, and local SEO for independent restaurants that want predictable covers. Every dollar tracks to a real reservation or order, not a 20-page deck.
Sound familiar?
Photos from 2019, wrong hours, no service items list. Google rewards full profiles. Most restaurants leave 50% of the optimization on the table.
Boosted posts hit your existing followers and tourists 20 miles away. Real Meta lead gen and retargeting do not work that way.
You cannot tell which ad drove which reservation, which means you keep spending where you can see numbers (always Google) instead of where customers actually came from.
Tuesday and Wednesday covers are flat. The fix is targeted off-peak offers, not more ad spend at the same audience.
How it actually works
Four stages, each a separate discipline. Most agencies skip steps 2 and 4.
Diners search "restaurants near me" or your category. Local pack and Google Maps decide if you show up. We own GBP.
They open your GBP or site. Photos, menu, hours, and recent reviews close the gap between "interested" and "booking."
OpenTable, Resy, Tock, or a direct form. Tracked end to end so we know which channel earned the cover.
Loyalty email through Toast or Klaviyo. Repeat covers are 4x cheaper than new ones. Most restaurants ignore this lever entirely.
Everything below ties to a tracked outcome. No vanity reports.
Rank in the local map pack and organic results for the high-intent searches your customers actually type. Reviews, schema, citations, GBP.
Search, Performance Max, and LSA campaigns built around average ticket and lifetime value. Tracked end to end.
Lead-gen and retargeting campaigns with real creative and real follow-up, not boosted posts.
A modern site with service pages that rank, click-to-call CTAs in the fold, and landing pages built for the right tier of lead.
Reviews drive both rankings and conversion. We build the SMS and email systems that turn finished work into a steady review pipeline.
We don't measure success in impressions or open rates. Every engagement ties to what restaurant owners actually care about.
We dig into your accounts, tracking, and site. You get a plain-English breakdown of what's working and what's wasting money.
One plan across paid, SEO, and site. Clear budgets, priorities, and what winning looks like at 30, 60, 90 days.
Campaigns go live. Nothing ships until tracking is QA'd and confirmed working end to end.
Weekly optimization, live dashboards, monthly strategy reviews. You see exactly where every dollar goes.
Restaurant marketing budget should be sized to average ticket, capacity, and whether you are driving covers or delivery. We quote after a free audit so the number actually maps to your operation, not a one-size template.
Yes. Multi-location is where local SEO and Google Business Profile really pay off. Each location is a separate ranking opportunity. We have structured campaigns for single shops and small groups.
Yes. We wire conversion tracking through OpenTable, Resy, Toast, Square, or whatever you use. The whole point of running ads is knowing what worked. If your current setup cannot tell you, that is the first thing we fix.
We can. Most independent restaurants are better served by a great photographer plus a clear posting playbook than a heavy social retainer. We will recommend what fits.
Get a free audit of your ads, SEO, and website. We'll tell you what's working, what's wasting money, and what to fix first.
Get Your Free Audit
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