Your cost per booked job is unknown
You're running on a mix of shared lead networks and Google Ads, but nobody can tell you what a job costs to acquire.
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Home Services Marketing Agency
Home services marketing tied to booked jobs.
We run Google Ads, Local Services Ads, local SEO, and websites for home services companies that want predictable job flow. HVAC, plumbing, electrical, roofing, painting, garage door, and the rest.
5.0★★★★★21 reviews on Google
Most home services businesses are stuck in one of these traps.
You compete with shared lead networks
Angi, HomeAdvisor, and Networx pump shared leads through every company in town. Owned lead flow does not get split four ways.
Your site is slow on mobile
A homeowner with an emergency will not wait 6 seconds. Fast mobile with click-to-call in the fold beats every other lever.
You are not in the LSA top 3
Local Services Ads sit above all search results. Companies in the LSA top 3 in their trade dominate emergency calls. Most companies have it misconfigured.
We tracked every booked job back to where it came from.
Bob Boldt HVAC is a family heating and cooling company in Eagan. We run their Google Ads, SEO and Google Business Profiles, and we trace every booked job in their scheduling system back to its source. Ads booked $127,354 on $30,597 of spend. The website and Google Business Profile booked $419,064 more with no ad behind it.
4.2xreturn on ads, matched job by job
$419kbooked from organic, no ad behind it
135new customers from the website and Google profiles
Figures from ServiceTitan job records, May 1 to September 30, 2026. Organic means jobs tagged to the website or a Google Business Profile with no ad signal.
The levers that fill the schedule.
Owned lead flow that does not get split four ways like a shared network, run as one system instead of six disconnected tactics.
Local Services Ads
Google Screened verification, the LSA top three, and lead disputes handled. LSA sits above every search result, so for emergency "near me" calls it is the highest-intent spot you can own.
Paid Media · Kevin the Cookie
Local SEO + map pack
Reviews, GBP, schema, and citations that put you in the three-card map pack for every service and city you cover. The pack gets the calls before anyone scrolls.
SEO & Content · Pat the Pretzel
Website + click-to-call
A fast mobile site with the phone number in the fold and trade-specific service pages. A homeowner with a burst pipe is not reading your About page.
Websites · Dale the Donut
Review automation
SMS and email that turn finished jobs into a steady review pipeline. Reviews drive both map-pack ranking and the decision to call you over the next guy.
Email & Retention · Bobby the Banana
Meta lead gen + retargeting
Seasonal tune-up and replacement offers on Meta, plus retargeting the visitors who called around. Owned lead flow, not a shared network lead sold four times.
Paid Media · Kevin the Cookie
Tracking to booked jobs
Call tracking and dispatch-system integration so every booked job ties back to the channel that earned it. You see cost per booked job, not cost per click.
Track & Optimize · Kevin the CookieHome services marketing measured in booked jobs, not clicks.
Most home services companies are buying leads they cannot measure. Shared networks like Angi sell the same lead to four companies, and the Google Ads account reports clicks while the office has no idea what a booked job actually costs. We rebuild tracking from the first call to the closed ticket, so the number you manage to is cost per booked job.
From there we run Local Services Ads, Google Ads, local SEO, and the website, all tuned to your trade and service area, with our in-house tools (review automation, voice answering, live reporting) included.
What our clients say
We've had a great experience working with Snack Club Marketing. As a boutique design and build agency, this was our first time investing in Google Ads, and they made the process smooth and successful.
Katya MooreSenior Marketing Manager, Lotus UnitedI had a great experience working with Snack Club Marketing, especially Joe. They handled my website design, logo, and also helped with ads/marketing strategy, and I couldn’t be happier with how everything turned out.
Questions home services companies ask first.
Ask usHow much should a home services company spend on marketing?
Home services marketing budget should be sized to your trade, service area, and growth target. We quote after a strategy call so the number actually maps to the jobs you can complete, not a one-size template.
How long until we see new jobs?
Google Ads and LSA can produce booked calls inside the first 30 days, often the first week. SEO compounds over 3 to 6 months. We will tell you which channel will move first.
Do you work with single-trade or multi-trade businesses?
Both. Single trade is simpler. Multi-trade needs trade-level reporting, separate campaigns, and a site architecture that supports it, which we can build.
Will you lock us into a contract?
No. We're month-to-month. If we're not earning it, you shouldn't have to keep paying. That's the same answer we give every client.
Book more calls. Close more jobs.
See if we're a fit. Fifteen minutes on what you're running and where you want it to go. If we're not the right team for it, we'll tell you.
- No long contract, ever. Month-to-month.
- You work with the team running your marketing, not a rotating account manager.
- A plan you can actually read, not a 40-slide deck.
See if we're a fit.
Send your details. We'll reply within 24 hours to set up a time.