Digital marketing for HVAC companies: Google Ads, Local Services Ads, local SEO, and websites that fill the schedule. Every campaign is tracked to booked service calls and average ticket.
5.0★★★★★21 reviews on Google
You're running on shared lead networks and Google Ads, but nobody can tell you what a booked call costs. We rebuild tracking from ring to job in week one.
Local Services Ads sit above search results. HVAC companies in the LSA top 3 dominate emergency calls. Most companies have it misconfigured.
Heatwaves, cold snaps, and storm events should each get a campaign push. Most HVAC companies leave demand on the table.
A homeowner with a broken furnace will not wait for a slow site. Fast mobile with click-to-call in the fold beats every other lever.
Bob Boldt HVAC is a family heating and cooling company in Eagan. We run their Google Ads, SEO and Google Business Profiles, and we trace every booked job in their scheduling system back to its source. Ads booked $127,354 on $30,597 of spend. The website and Google Business Profile booked $419,064 more with no ad behind it.
Figures from ServiceTitan job records, May 1 to September 30, 2026. Organic means jobs tagged to the website or a Google Business Profile with no ad signal.
Owned lead flow tuned to emergency and replacement demand, run as one system instead of a shared network selling the same call four times.
Google Screened, the LSA top three, and lead disputes. For "AC repair near me" on a 95-degree day, LSA is the first thing a homeowner taps.
Paid Media · Kevin the Cookie
Reviews, GBP, schema, and service-area pages that put you in the map pack for repair, replacement, and tune-up searches across your territory.
SEO & Content · Pat the Pretzel
A fast mobile site with the phone in the fold and financing on replacement pages. A homeowner with no AC is not browsing.
Websites · Dale the Donut
SMS and email that turn finished jobs into a steady review pipeline, the single biggest driver of both ranking and the call.
Email & Retention · Bobby the Banana
Tune-up and replacement offers on Meta timed to the season, plus retargeting the homeowners who priced around.
Paid Media · Kevin the Cookie
Call tracking and dispatch integration so every booked call maps to the channel that earned it.
Track & Optimize · Kevin the CookieMost HVAC marketing advice is a long list of channels to try. What fills the schedule is a short list, run well and tracked to booked jobs. This is the order we work in. For the month-by-month version, see our HVAC marketing plan guide.
1. Tracking first. If you can't see which call became a job, every other decision is a guess. We connect your scheduling software to Google so each booked job reports back with its dollar value, matched to the search that started it.
2. Google Business Profile and reviews. For "AC repair near me" searches, the map sits above the website results. Categories, service areas, photos, and a steady flow of new reviews decide who shows up there.
3. Local Services Ads. LSA sits at the top for emergency searches, and you pay per lead instead of per click. It needs its own budget, Google Screened status, and lead disputes handled every week.
4. Google Ads that bid on booked jobs. Split campaigns by repair, replacement, and tune-up, turn off Display and Search Partners, and tell Google to chase booked jobs instead of phone calls. When we started with Bob Boldt HVAC, ads cost $737 per new customer against a $200 target. Five months later their ads had booked $127,354 of work on $30,597 of spend.
5. A fast site with a page for every service and city. A homeowner with no heat taps the first number they see. Click-to-call on every page, a page for each service and service area, and financing on replacement pages. Over those same five months, Bob Boldt booked $419,064 through their website and Google Business Profile with no ad behind it.
What to spend. Start from what a booked job is worth to you and what you can pay to win one. Fund the channels that book jobs at that cost, and move money between them as the season changes. Ranges for our side are on the pricing page.
Most HVAC companies run on shared lead networks and a Google account nobody can read, with no idea what a booked call costs. We rebuild tracking from the first ring to the closed ticket, so you manage to cost per booked service call.
From there we run Local Services Ads, Google Ads, local SEO, and a fast mobile site, tuned to emergency and replacement demand, with our in-house tools included. If you want the detail first, read the 7 HVAC digital marketing mistakes most agencies make.
We run Google Ads and SEO for Bob Boldt HVAC in Eagan, with every ad dollar tracked to the jobs it books in ServiceTitan. From May to September 2026 their ads booked $127,354 of work on $30,597 of spend.
What our clients say
We've had a great experience working with Snack Club Marketing. As a boutique design and build agency, this was our first time investing in Google Ads, and they made the process smooth and successful.
Katya MooreSenior Marketing Manager, Lotus UnitedI had a great experience working with Snack Club Marketing, especially Joe. They handled my website design, logo, and also helped with ads/marketing strategy, and I couldn’t be happier with how everything turned out.
An HVAC marketing agency fills the dispatch board: Local Services Ads, Google Ads, local SEO and the map pack, a fast mobile site with click-to-call, and review automation, all tracked to cost per booked service call. The difference between a good one and a bad one is whether they can tell you what a booked call costs by channel.
HVAC digital marketing is everything that gets a homeowner from a search to a booked job: Google Business Profile and reviews, Local Services Ads, Google Ads, SEO, your website, and follow-up texts and emails after the job. It works when every piece is tracked to booked jobs instead of clicks.
Ask three questions: can they show cost per booked call, not clicks, for a current HVAC client; do they run LSA as its own channel with dispute management; and will they connect your scheduling software so you can check their numbers yourself. An agency that hesitates on any of the three is selling reporting, not calls.
Size it from the job, not a percentage of revenue. Work out what a booked job is worth and what you can pay to win one, then fund the channels that book jobs at that cost. We quote our side after a strategy call, and ranges are on our pricing page.
Google Ads and LSA can produce booked calls inside the first 30 days, often the first week. SEO compounds over 3 to 6 months. We will tell you which channel will move first.
Yes. LSA setup, badge verification, lead disputes, and bid management. LSA is treated as its own channel because the rules are different from search.
Usually, yes, because organic calls cost nothing per click once you rank. For Bob Boldt HVAC, the website and Google Business Profile booked $419,064 from May to September 2026 with no ad behind it, up 33% on the same months a year earlier. It takes 3 to 6 months to build, so most companies run ads alongside it.
See if we're a fit. Fifteen minutes on what you're running and what you want a booked call to cost. If we're not the right team for it, we'll tell you.
Send your details. We'll reply within 24 hours to set up a time.
