We run Google Ads, Local Services Ads, local SEO, and website work for HVAC companies that want predictable call volume. Every campaign tracks to booked service calls and average ticket.
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A few of the brands we work with
What we actually do
Most HVAC companies run on shared lead networks and a Google account nobody can read, with no idea what a booked call costs. We rebuild tracking from the first ring to the closed ticket, so you manage to cost per booked service call.
From there we run Local Services Ads, Google Ads, local SEO, and a fast mobile site, tuned to emergency and replacement demand, with our in-house tools when you want them. If you want the detail first, read the 7 HVAC digital marketing mistakes most agencies make.
This is not theory. We run this exact stack for Bob Boldt HVAC in Eagan: Google Ads, LSA, and SEO managed to cost per new customer, with every channel tracked to real revenue in ServiceTitan. That post walks through how the numbers actually get read.
Sound familiar?
You're running on shared lead networks and Google Ads, but nobody can tell you what a booked call costs. We rebuild tracking from ring to job in week one.
Local Services Ads sit above search results. HVAC companies in the LSA top 3 dominate emergency calls. Most companies have it misconfigured.
Heatwaves, cold snaps, and storm events should each get a campaign push. Most HVAC companies leave demand on the table.
A homeowner with a broken furnace will not wait for a slow site. Fast mobile with click-to-call in the fold beats every other lever.
The service-call stack
Owned lead flow tuned to emergency and replacement demand, run as one system instead of a shared network selling the same call four times.
Google Screened, the LSA top three, and lead disputes. For "AC repair near me" on a 95-degree day, LSA is the first thing a homeowner taps.
Reviews, GBP, schema, and service-area pages that put you in the map pack for repair, replacement, and tune-up searches across your territory.
A fast mobile site with the phone in the fold and financing on replacement pages. A homeowner with no AC is not browsing.
SMS and email that turn finished jobs into a steady review pipeline, the single biggest driver of both ranking and the call.
Tune-up and replacement offers on Meta timed to the season, plus retargeting the homeowners who priced around.
Call tracking and dispatch integration so every booked call maps to the channel that earned it.
Want this running for your HVAC business? We'll walk your ads, SEO, and site and tell you what to fix first.
Book a Strategy Call
Who you work with
Snack Club runs marketing the way it should be run: tied to revenue, explained simply, with no long contract holding anyone hostage.
Think of us as your marketing team, not a vendor you hand one channel to. We run the whole thing, Google Ads, SEO, web, email, and the software behind it, so you have one partner accountable for the work instead of stitching it together yourself.
We also build our own software: chat, reviews, reporting, and voice tools most agencies have to rent. When a client needs something off-the-shelf cannot do, we build it, then make it part of the work.
Joe was great to work with from start to finish. Started seeing results immediately and glad I trusted Joe throughout the entire process!
I had a great experience working with Snack Club Marketing, especially Joe. They handled my website design, logo, and marketing strategy.
Worked with them for our online advertising campaigns. They did a great job!
An HVAC marketing agency fills the dispatch board: Local Services Ads, Google Ads, local SEO and the map pack, a fast mobile site with click-to-call, and review automation, all tracked to cost per booked service call. The difference between a good one and a bad one is whether they can tell you what a booked call costs by channel.
Ask three questions: can they show cost per booked call, not clicks, for a current HVAC client; do they run LSA as its own channel with dispute management; and can you leave month-to-month if the numbers stop working. An agency that hesitates on any of the three is selling reporting, not calls.
HVAC marketing budget should be sized to your service area, dispatch capacity, and average ticket. We quote after a strategy call so the number actually matches what will produce booked calls at your scale.
Google Ads and LSA can produce booked calls inside the first 30 days, often the first week. SEO compounds over 3 to 6 months. We will tell you which channel will move first.
Yes. LSA setup, badge verification, lead disputes, and bid management. LSA is treated as its own channel because the rules are different from search.
No. We're month-to-month. If we're not earning it, you shouldn't have to keep paying. That's the same answer we give every client.
Book a strategy call. We'll walk through what you're running, what a booked call should cost at your scale, and what we'd fix first.
Send your details. We'll reply within 24 hours to set up a time.
