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AI SEO Agency
The AI SEO agency that gets you cited in ChatGPT, Perplexity, and AI Overviews. Not just ranked on page one.
AI SEO, also called generative engine optimization (GEO): schema, entity clarity, citation-worthy content, and answer-engine formatting. The same foundations that win traditional SEO, pointed at the engines people actually ask now.
Google doesn't hate you. It just can't find you.
Lotus UnitedCRM, 2026
Closed and paid$2.7M+
Tied to search$4.4M+
Deals closed from search20
Read the case study →
Lotus UnitedCRM, 2026
Closed and paid$2.7M+
Tied to search$4.4M+
Deals closed from search20
Read the case study →
Everything you'd want in an AI SEO engagement.
- 01
Entity + schema audit
Organization, LocalBusiness, Service, FAQ, HowTo, Article schema. Built so AI engines can parse your business as a coherent entity.
- 02
Citation mining + tracking
What AI engines currently cite you for vs. competitors. Tracked weekly across Google AI Overviews, ChatGPT, Perplexity, Claude.
- 03
Content rewriting for AI surfaces
Hook-first structure, definitional answers, comparative tables, FAQs with schema. Tuned for both AI Overviews and humans.
- 04
Citation worthy asset building
Original research, data studies, expert quotes, founder commentary. The kind of content AI engines repeat verbatim.
- 05
AI-friendly information architecture
URL structure, internal linking, glossary pages, hub-and-spoke clusters. Built for entity resolution, not keyword density.
- 06
Monthly citation report
Every AI engine cite captured with prompt, citation text, and competitive context. The leading indicator of AI traffic.
Most marketing agencies. And then there's us.
Most agencies
- Who runs itA different vendor for each channel
- Pricing modelVague scopes, surprise invoices
- Reporting cadenceMonthly PDF, 5 days late
- What gets shippedThin AI content at scale
- Account ownershipTheir logins, their history
- Contract length6-12 month lock-in
- StrategyThe same playbook for every client
- AI toolkitResold from Podium / Birdeye
Snack Club
- Who runs itOne team running all of it
- Pricing modelFlat retainer, not tied to hours
- Reporting cadenceLive Report dashboard, refreshed daily
- What gets shippedWork written for your customers, in your voice
- Account ownershipYour accounts, your data, always
- Contract lengthMonth-to-month, 30 days' notice
- StrategyBuilt around what your customers search
- AI toolkitBuilt in-house, not resold
We tracked the marketing all the way to revenue.
Lotus United designs and builds retail environments for some of the world's best brands. When we started, their site pulled 16 organic clicks a month. We run their SEO and paid search, and we tie both to real revenue in Pipedrive, deal by deal. In September, a Google Ads lead closed as the biggest deal in their history.
$4.4M+closed and open revenue tied to search
$2.7M+already closed and paid
$1.7M+open pipeline from the same channels
Rounded figures from Lotus United's own Pipedrive CRM, marketing-sourced deals, 2026. Attribution is sales-tagged and directional.
Five steps from "first call" to "live and optimizing."
- 01
Baseline
We go through how AI tools answer questions about your business.
- 02
Strategy
Target prompts and a content plan for the answers you should own.
- 03
Build
Schema, content structure, and citations built for AI crawlers.
- 04
Launch
Changes go live. We check how ChatGPT and AI Overviews cite you.
- 05
Optimize
Monthly updates as AI search shifts, visibility tracked.
What our clients say
We've had a great experience working with Snack Club Marketing. As a boutique design and build agency, this was our first time investing in Google Ads, and they made the process smooth and successful.
Katya MooreSenior Marketing Manager, Lotus UnitedIt’s been genuinely refreshing to work directly with another business owner instead of navigating a large agency structure. There’s a level of practical understanding, communication, and flexibility that comes from someone who simply gets the realities of running and growing a business firsthand.
Heather ZagerFounder, MADE Apparel ServicesCommon questions about AI SEO.
Ask usWhat is an AI SEO agency?
An AI SEO agency gets your business found and cited by AI engines like ChatGPT, Perplexity, and Google AI Overviews, not just ranked in classic search results. The work is structured data (schema), clear entity signals, content that answers questions directly, and tracking which prompts cite you. We run AI SEO as part of the same system as traditional SEO, because the two share most of their foundations.
Do you do AI SEO for Minneapolis businesses?
Yes. We're based in the Twin Cities and run AI SEO for Minneapolis and St. Paul businesses alongside clients across the country. Local businesses have an edge in AI search: the engines lean on entity data like your Google Business Profile, reviews, and local citations, and most local competitors have not cleaned theirs up.
Is AI search optimization different from SEO?
Overlapping but not identical. Schema, entity clarity, citation-worthy content, and answer formatting matter more for AI surfaces. Traditional SEO signals still help, especially backlinks and topical authority.
How do you track AI citations?
Defined prompt sets per category, run weekly against Google AI Overviews, ChatGPT (with search), Perplexity, and Claude. Citations parsed and stored with prompt, position, and surrounding context.
How long until I see AI citations?
Schema and content changes can show up in AI Overviews in 2-6 weeks. ChatGPT and Perplexity citations tend to follow within 30-60 days of schema work landing.
How much does AI SEO cost?
Our ranges are published on the pricing page. Most clients run AI SEO bundled with SEO under one monthly retainer. Standalone is available when AI visibility is the only lever in scope.
Will AI Overviews kill organic traffic?
For some queries, yes. For most B2B and local queries, AI surfaces add a citation layer rather than replace clicks. We optimize for both.
Is this just a rebrand of SEO?
No. The playbook overlaps but schema, entity disambiguation, and definitional content carry more weight. We treat AI surfaces as a distinct measurement target with its own dashboard.
We don't run this on its own.
AI Search Optimization works when the site converts, the tracking is right, and the rest of the system is running alongside it. That is the whole job, and it is the only way we take it on.
SEO
Traditional SEO and AI search share fundamentals. Bundle for full-surface coverage.
SEO & Content · Pat the Pretzel
Content Marketing
Citation-worthy content is the asset AI engines repeat. Briefs, drafts, editing, publishing.
SEO & Content · Pat the Pretzel
Link Building
Earned links increasingly correlate with AI Overview and ChatGPT citations.
SEO & Content · Pat the Pretzel