01
Entity + schema audit
Organization, LocalBusiness, Service, FAQ, HowTo, Article schema. Built so AI engines can parse your business as a coherent entity.
© Snack Club. All rights reserved.
AI Search Optimization
Get cited in AI Overviews, ChatGPT, and Perplexity. Not just ranked on page one.
Generative engine optimization (GEO) for brands. Schema, entity clarity, citation-worthy content, and answer-engine formatting. Built to compound the same playbook works for traditional SEO too.
5.0★on Google
Tracking-firstnot last-click guesswork
Operator-runnot handed to juniors
Operators we run marketing for
What's included
Everything you'd want in an AI search engagement.
Six things every Snack Club AI search client gets, from week one through month twelve.
02
Citation mining + tracking
What AI engines currently cite you for vs. competitors. Tracked weekly across Google AI Overviews, ChatGPT, Perplexity, Claude.
03
Content rewriting for AI surfaces
Hook-first structure, definitional answers, comparative tables, FAQs with schema. Tuned for both AI Overviews and humans.
04
Citation worthy asset building
Original research, data studies, expert quotes, founder commentary. The kind of content AI engines repeat verbatim.
05
AI-friendly information architecture
URL structure, internal linking, glossary pages, hub-and-spoke clusters. Built for entity resolution, not keyword density.
06
Monthly citation report
Every AI engine cite captured with prompt, citation text, and competitive context. The leading indicator of AI traffic.
How we're different
Most marketing agencies. And then there's us.
Eight places where the agency model breaks. Eight things Snack Club does the opposite way.
Most agencies
Snack Club
Who runs the account
× Junior analyst, behind a strategist
✓ The operator who quoted you
Pricing model
× 10-20% of ad spend
✓ Flat retainer, not tied to spend
Conversion tracking
× Client-side pixel, breaks on iOS
✓ Server-side + offline imports
Reporting cadence
× Monthly PDF, 5 days late
✓ Live Looker dashboard, refreshed daily
Account ownership
× Their MCC, their history
✓ Your account, your data, always
Contract length
× 6-12 month lock-in
✓ Month-to-month, 30 days' notice
Creative output
× Stock photos + lazy RSAs
✓ Custom assets from our AI studio
AI toolkit
× Resold from Podium / Birdeye
✓ Built in-house, included free
What you get
Every AI citation. Every engine. Tracked weekly.
Every Snack Club GEO client gets a citation tracking dashboard pulling Google AI Overviews, ChatGPT, Perplexity, and Claude citations into one URL.
- ✓ Citations by AI engine and prompt category
- ✓ Share of voice vs. top 3 competitors in your category
- ✓ Citation quality (positive, neutral, comparative, ranked)
- ✓ Schema coverage and entity clarity score
- ✓ Shareable URL for your whole team, branded to you
lookerstudio.google.com/your-account
Cites147
SoV34%
Prompts62
Engines4
Google AI Overviews58 cites+68%
ChatGPT (with search)42 cites+114%
Perplexity31 cites+82%
Claude (with search)16 cites+44%
The process
Five steps from "first call" to "live and optimizing."
01
Audit
Free 30-min walkthrough of your account, tracking, and creative.
02
Strategy
Channel-level budgets, ad group structure, and named outcomes at 30/60/90 days.
03
Build
Tracking, dashboards, campaigns, and AI tools installed and QA'd.
04
Launch
Campaigns ship. Conversion tracking verified end-to-end.
05
Optimize
Weekly opt, monthly strategy reviews, live dashboards always on.
FAQ
Common questions about AI Search Optimization.
Is AI search optimization different from SEO?
Overlapping but not identical. Schema, entity clarity, citation-worthy content, and answer formatting matter more for AI surfaces. Traditional SEO signals still help, especially backlinks and topical authority.
How do you track AI citations?
Defined prompt sets per category, run weekly against Google AI Overviews, ChatGPT (with search), Perplexity, and Claude. Citations parsed and stored with prompt, position, and surrounding context.
How long until I see AI citations?
Schema and content changes can show up in AI Overviews in 2-6 weeks. ChatGPT and Perplexity citations tend to follow within 30-60 days of schema work landing.
How much does AI search optimization cost?
We quote AI search optimization after a free audit. Most clients bundle it with SEO. Standalone is available when GEO is the only lever in scope.
Will AI Overviews kill organic traffic?
For some queries, yes. For most B2B and local queries, AI surfaces add a citation layer rather than replace clicks. We optimize for both.
Is this just a rebrand of SEO?
No. The playbook overlaps but schema, entity disambiguation, and definitional content carry more weight. We treat AI surfaces as a distinct measurement target with its own dashboard.
Pairs well with
Services we run alongside AI Search Optimization.
SEO
Traditional SEO and AI search share fundamentals. Bundle for full-surface coverage.
See SEO →
Content Marketing
Citation-worthy content is the asset AI engines repeat. Briefs, drafts, editing, publishing.
See Content Marketing →
Link Building
Earned links increasingly correlate with AI Overview and ChatGPT citations.
See Link Building →