Your cost per signed case is a mystery
You're spending on PPC and SEO, but nobody can tell you what a signed case actually costs to win. We rebuild tracking from intake to retainer.
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Law Firm Marketing Agency
Law firm marketing tied to booked consultations.
We run Google Ads, Local Services Ads, local SEO, and website work for law firms that want predictable case flow. Every campaign tracks to booked consultations and signed retainers.
5.0★★★★★21 reviews on Google
Most law firms are stuck in one of these traps.
You compete with firms that outspend you 10x
Big PI and DUI firms throw enormous budgets at Google Ads. Winning means being smarter about geo, match types, and intake funnels, not outspending them.
Your site reads like a yellow pages listing
A photo of a courthouse, a 'Trusted Counsel Since 1998' headline, and a contact form below the fold. Conversion is left on the table at every step.
High-value practice areas have no funnel
Practice areas need dedicated landing pages, call tracking, and bid strategies tuned by case value. Most legal marketers skip all three.
We tracked the marketing all the way to revenue.
Lotus United designs and builds retail environments for some of the world's best brands. When we started, their site pulled 16 organic clicks a month. We run their SEO and paid search, and we tie both to real revenue in Pipedrive, deal by deal. In September, a Google Ads lead closed as the biggest deal in their history.
$4.4M+closed and open revenue tied to search
$2.7M+already closed and paid
$1.7M+open pipeline from the same channels
Rounded figures from Lotus United's own Pipedrive CRM, marketing-sourced deals, 2026. Attribution is sales-tagged and directional.
The levers that sign cases.
Smarter beats bigger. Tighter geo, case-value bidding, and an intake funnel that converts, instead of trying to outspend the firms on every billboard.
Local Services Ads
Google Screened verification, the LSA top three, and lead disputes handled. For "attorney near me" it is the first result a potential client sees, ahead of every paid and organic listing.
Paid Media · Kevin the Cookie
Local SEO + map pack
Practice-area and city pages, reviews, and GBP that win the local pack. Most legal SEO stops at the homepage; we build the pages that actually rank.
SEO & Content · Pat the Pretzel
Practice-area landing pages
A dedicated page per practice area with case results, an intake form, and a tracked call, instead of one generic contact page doing all the work.
Websites · Dale the Donut
Call tracking + intake
Every call recorded and tied to its source, so you see which practice areas and channels produce signed cases and which just produce tire-kickers.
Track & Optimize · Kevin the Cookie
Reviews + reputation
Review requests after every closed matter. For a client choosing who to trust with a case, recent reviews outweigh any tagline.
Email & Retention · Bobby the Banana
Content authority
Practice-area guides and FAQ content that rank for the questions clients search before they ever call. Slower than ads, but it compounds and lowers blended cost per case.
SEO & Content · Pat the PretzelLaw firm marketing measured in signed cases, not clicks.
Most firms are competing with PI and DUI shops that outspend them ten to one, with no tracking that ties a marketing dollar to a signed retainer. We do not try to outspend them. We rebuild intake tracking and get smarter about geo, match types, and case value, so the budget follows the cases worth winning.
From there we run Local Services Ads, Google Ads, local SEO, and practice-area landing pages, all tracked from the first call to the retainer, with our in-house tools included.
What our clients say
We've had a great experience working with Snack Club Marketing. As a boutique design and build agency, this was our first time investing in Google Ads, and they made the process smooth and successful.
Katya MooreSenior Marketing Manager, Lotus UnitedIt’s been genuinely refreshing to work directly with another business owner instead of navigating a large agency structure. There’s a level of practical understanding, communication, and flexibility that comes from someone who simply gets the realities of running and growing a business firsthand.
Heather ZagerFounder, MADE Apparel ServicesQuestions law firms ask first.
Ask usHow much should a law firm spend on marketing per month?
Law firm marketing budget should be sized to your practice areas, geography, and how aggressive your growth target is. We quote after a strategy call so the number maps to the case volume you actually want, not a one-size template.
How long until we see new cases?
Google Ads and Local Services Ads can produce signed consultations inside the first 30 days. SEO compounds over 3 to 6 months. We will tell you which channel will move first for your specific market.
Do you handle Local Services Ads and LSA Google Screened?
Yes. LSA setup, screening, lead disputes, and the bid management that goes with it. We treat LSA as its own channel because the rules are different.
Will you lock us into a contract?
No. We're month-to-month. If we're not earning it, you shouldn't have to keep paying. That's the same answer we give every client.
Sign more cases, tracked to real retainers.
See if we're a fit. Fifteen minutes on what you're running and where you want it to go. If we're not the right team for it, we'll tell you.
- No long contract, ever. Month-to-month.
- You work with the team running your marketing, not a rotating account manager.
- A plan you can actually read, not a 40-slide deck.
See if we're a fit.
Send your details. We'll reply within 24 hours to set up a time.