We run Google Ads, Local Services Ads, local SEO, and website work for law firms that want predictable case flow. Every campaign tracks to booked consultations and signed retainers.
Sound familiar?
You're spending on PPC and SEO, but nobody can tell you what a signed case actually costs to win. We rebuild tracking from intake to retainer.
Big PI and DUI firms throw enormous budgets at Google Ads. Winning means being smarter about geo, match types, and intake funnels, not outspending them.
A photo of a courthouse, a 'Trusted Counsel Since 1998' headline, and a contact form below the fold. Conversion is left on the table at every step.
Practice areas need dedicated landing pages, call tracking, and bid strategies tuned by case value. Most legal marketers skip all three.
How it actually works
Four stages, each a separate discipline. Most agencies skip steps 2 and 4.
A potential client searches "personal injury attorney near me" or "lawyer near me." Local pack, LSA, and search ads decide if you appear.
Google Screened badge, reviews, and a tuned GBP listing convert the click into an intake call.
A practice-area landing page with case results, intake form, and a call routed to your staff. Tracked from impression to call.
Tracked through your case management to retainer signed so you know which channel funds your firm and which is a tax.
Everything below ties to a tracked outcome. No vanity reports.
Rank in the local map pack and organic results for the high-intent searches your customers actually type. Reviews, schema, citations, GBP.
Search, Performance Max, and LSA campaigns built around average ticket and lifetime value. Tracked end to end.
Lead-gen and retargeting campaigns with real creative and real follow-up, not boosted posts.
A modern site with service pages that rank, click-to-call CTAs in the fold, and landing pages built for the right tier of lead.
Reviews drive both rankings and conversion. We build the SMS and email systems that turn finished work into a steady review pipeline.
We don't measure success in impressions or open rates. Every engagement ties to what law firm owners actually care about.
We dig into your accounts, tracking, and site. You get a plain-English breakdown of what's working and what's wasting money.
One plan across paid, SEO, and site. Clear budgets, priorities, and what winning looks like at 30, 60, 90 days.
Campaigns go live. Nothing ships until tracking is QA'd and confirmed working end to end.
Weekly optimization, live dashboards, monthly strategy reviews. You see exactly where every dollar goes.
Law firm marketing budget should be sized to your practice areas, geography, and how aggressive your growth target is. We quote after a free audit so the number maps to the case volume you actually want, not a one-size template.
Google Ads and Local Services Ads can produce signed consultations inside the first 30 days. SEO compounds over 3 to 6 months. We will tell you which channel will move first for your specific market.
Yes. LSA setup, screening, lead disputes, and the bid management that goes with it. We treat LSA as its own channel because the rules are different.
No. We're month-to-month. If we're not earning it, you shouldn't have to keep paying. That's the same answer we give every client.
Get a free audit of your ads, SEO, and website. We'll tell you what's working, what's wasting money, and what to fix first.
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