Your cost per new patient is a mystery
You're spending on ads and SEO, but nobody can tell you what a new patient costs to acquire. We rebuild tracking in week one.
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Chiropractic Marketing Agency
Chiropractic marketing tied to new patient bookings.
We run Google Ads, local SEO, and website work for chiropractic practices that want predictable new patient flow. Specialty practices like scoliosis and sports chiro have stronger SEO upside because the keyword competition is lower.
5.0★★★★★21 reviews on Google
Most chiropractors are stuck in one of these traps.
Specialty searches are wide open
Scoliosis, sports injury, prenatal, and pediatric chiropractic searches have lower competition and higher intent. Most practices ignore them.
Your reviews are not driving rankings
Reviews are the #1 local pack ranking factor for chiropractors. Most practices have one review per quarter when they should have one a week.
Your site looks like a 2014 chiropractor site
A spine illustration and a 'Pain-Free Living' headline. The practices winning new patients have site copy that maps to patient intent.
We tracked every booked job back to where it came from.
Bob Boldt HVAC is a family heating and cooling company in Eagan. We run their Google Ads, SEO and Google Business Profiles, and we trace every booked job in their scheduling system back to its source. Ads booked $127,354 on $30,597 of spend. The website and Google Business Profile booked $419,064 more with no ad behind it.
4.2xreturn on ads, matched job by job
$419kbooked from organic, no ad behind it
135new customers from the website and Google profiles
Figures from ServiceTitan job records, May 1 to September 30, 2026. Organic means jobs tagged to the website or a Google Business Profile with no ad signal.
The levers that fill the schedule.
The local condition demand that books adjustments, captured and tracked to a first visit instead of guessed at.
Google Ads
Search and Performance Max on the terms that book adjustments (back pain, auto injury, sciatica), sized to the schedule you can fill.
Paid Media · Kevin the Cookie
Local SEO + map pack
Reviews, GBP, and condition pages that win the local pack for "chiropractor near me" and the conditions that drive visits.
SEO & Content · Pat the Pretzel
Website + online booking
A modern site with online scheduling, new-patient offers, and condition pages, instead of a dated template.
Websites · Dale the Donut
Review velocity
SMS and email review requests after visits. For a patient choosing a chiropractor, recent reviews do the convincing.
Email & Retention · Bobby the Banana
Recall + retargeting
Retarget the researchers who did not book, and email recall lapsed patients. The cheapest new visit is often an old patient.
Paid Media · Kevin the Cookie
New-patient tracking
Call and form tracking tied to your EHR so every new patient maps to the channel that earned them.
Track & Optimize · Kevin the CookieChiropractic marketing measured in new patients, not impressions.
Most chiropractic clinics rely on referrals and a tired website, with no idea what a new patient costs or which marketing actually books the first adjustment. We rebuild tracking from inquiry to booked visit, then go after the local searches that fill the schedule.
From there we run Google Ads, local SEO, review velocity, and the website, all tracked to cost per new patient, with our in-house tools included.
What our clients say
We've had a great experience working with Snack Club Marketing. As a boutique design and build agency, this was our first time investing in Google Ads, and they made the process smooth and successful.
Katya MooreSenior Marketing Manager, Lotus UnitedI had a great experience working with Snack Club Marketing, especially Joe. They handled my website design, logo, and also helped with ads/marketing strategy, and I couldn’t be happier with how everything turned out.
Questions chiropractors ask first.
Ask usHow much should a chiropractic practice spend on marketing per month?
Chiropractic marketing budget should be sized to your average patient value, geography, and growth goals. We quote after a strategy call so the number maps to your real patient capacity, not a one-size template.
Do you work with specialty practices like scoliosis or sports chiro?
Yes. Specialty practices have stronger SEO upside because the keyword competition is lower and the patient intent is higher. Scoliosis, sports injury, prenatal, and pediatric chiropractic all have specific search demand we can target.
How long until we see new patients from this?
Google Ads can produce new patient appointments inside the first 30 days. Local SEO and review velocity compound over 3 to 6 months. We will tell you which lever will move first for your specific market.
Will you lock us into a long contract?
No. Month-to-month, always. If we're not earning it, you shouldn't have to keep paying.
Bring in more new patients, tracked.
See if we're a fit. Fifteen minutes on what you're running and where you want it to go. If we're not the right team for it, we'll tell you.
- No long contract, ever. Month-to-month.
- You work with the team running your marketing, not a rotating account manager.
- A plan you can actually read, not a 40-slide deck.
See if we're a fit.
Send your details. We'll reply within 24 hours to set up a time.