Your cost per new patient is unknown
You're spending on ads and SEO, but nobody can tell you what a new patient actually costs to acquire. We fix that in week one.
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Dental Marketing Agency
Dental marketing tied to new patient visits.
We run Google Ads, local SEO, and website work for dental practices that want predictable new patient flow. Every campaign tracks to booked appointments, not impressions.
5.0★★★★★21 reviews on Google
Most dentists are stuck in one of these traps.
You are not in the local 3-pack
When someone searches "dentist near me" you are invisible. Local SEO and Google Business Profile work fix that, and most agencies do it wrong.
Your site looks like every other dental site
Stock photos of a smiling family. Generic copy. No reason a patient should pick you over the practice across the street.
You're paying for implant and Invisalign clicks that don't convert
High-value procedures need landing pages, conversion tracking, and bid strategies tuned to procedure margins. Most dental marketing companies skip all three.
We tracked every booked job back to where it came from.
Bob Boldt HVAC is a family heating and cooling company in Eagan. We run their Google Ads, SEO and Google Business Profiles, and we trace every booked job in their scheduling system back to its source. Ads booked $127,354 on $30,597 of spend. The website and Google Business Profile booked $419,064 more with no ad behind it.
4.2xreturn on ads, matched job by job
$419kbooked from organic, no ad behind it
135new customers from the website and Google profiles
Figures from ServiceTitan job records, May 1 to September 30, 2026. Organic means jobs tagged to the website or a Google Business Profile with no ad signal.
The levers that fill the chair.
The high-value treatment demand, captured on the terms the DSOs compete on lazily and tracked to a booked visit.
Google Ads
Search and Performance Max on the treatments that pay (implants, ortho, cosmetic), sized to the chair time you can fill, not vanity clicks.
Paid Media · Kevin the Cookie
Local SEO + map pack
Reviews, GBP, and treatment pages that win the local pack for "dentist near me" and the procedures that actually drive revenue.
SEO & Content · Pat the Pretzel
Website + online booking
A modern site with online scheduling, treatment pages, and trust signals, instead of a stock smiling-family brochure.
Websites · Dale the Donut
Reviews + reputation
Review requests after every visit. For a patient choosing a dentist, recent reviews beat any ad you can run.
Email & Retention · Bobby the Banana
Recall + retargeting
Retarget the researchers who did not book, and email recall patients due for a cleaning. The cheapest new appointment is an old patient.
Paid Media · Kevin the Cookie
New-patient tracking
Call and form tracking tied to your practice software so every new patient maps to the channel that earned them.
Track & Optimize · Kevin the CookieDental marketing measured in new patients, not impressions.
Most dental practices are spending on ads and a pretty website with no idea what a new patient costs, while the corporate DSO down the road outspends them on every term. We rebuild tracking from inquiry to booked chair time, then go after the high-value treatment searches the big groups compete on lazily.
From there we run Google Ads, local SEO, and the website, all tracked to cost per new patient, with our in-house tools included.
What our clients say
We've had a great experience working with Snack Club Marketing. As a boutique design and build agency, this was our first time investing in Google Ads, and they made the process smooth and successful.
Katya MooreSenior Marketing Manager, Lotus UnitedI had a great experience working with Snack Club Marketing, especially Joe. They handled my website design, logo, and also helped with ads/marketing strategy, and I couldn’t be happier with how everything turned out.
Questions dentists ask first.
Ask usHow much should a dental practice spend on marketing per month?
Dental marketing budget should be sized to your procedure mix, geography, and growth target. We quote after a strategy call so the number actually maps to the patient volume you can absorb, not a one-size template.
How long until we see new patients from this?
Google Ads can produce booked appointments inside the first 30 days. SEO and local pack work compound over 3 to 6 months. We will tell you which channel will move first for your specific market.
Do you work with single-location practices or only groups?
Both. Most of our dental work is single-location practices and small groups. Multi-location DSOs need a different model with location-level reporting, which we can build.
Will you lock us into a contract?
No. We're month-to-month. If we're not earning it, you shouldn't have to keep paying. That's the same answer we give every client.
Get new patients, tracked to real dollars.
See if we're a fit. Fifteen minutes on what you're running and where you want it to go. If we're not the right team for it, we'll tell you.
- No long contract, ever. Month-to-month.
- You work with the team running your marketing, not a rotating account manager.
- A plan you can actually read, not a 40-slide deck.
See if we're a fit.
Send your details. We'll reply within 24 hours to set up a time.