Your cost per member is unknown
You're boosting posts and running the odd promo with no idea what a new member costs or what they are worth over time.
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Gym & Fitness Marketing Agency
Gym marketing tied to new members.
We run Meta and Google Ads, local SEO, and websites for gyms, studios, and fitness brands that want a steady flow of trials and members, tracked to cost per member and LTV.
5.0★★★★★21 reviews on Google
Most gyms and studios are stuck in one of these traps.
Trials do not convert to memberships
Filling a free trial is easy. Converting it to a paying member needs an offer, a follow-up sequence, and a sales process most gyms never built.
You only market in January
Demand is seasonal, but a stop-start approach wastes the off-season and overpays in the rush. Steady acquisition beats a January scramble.
Churn quietly eats your growth
Signing members means nothing if they leave. Retention email, community, and win-back are marketing too, and most gyms ignore them.
We tracked every booked job back to where it came from.
Bob Boldt HVAC is a family heating and cooling company in Eagan. We run their Google Ads, SEO and Google Business Profiles, and we trace every booked job in their scheduling system back to its source. Ads booked $127,354 on $30,597 of spend. The website and Google Business Profile booked $419,064 more with no ad behind it.
4.2xreturn on ads, matched job by job
$419kbooked from organic, no ad behind it
135new customers from the website and Google profiles
Figures from ServiceTitan job records, May 1 to September 30, 2026. Organic means jobs tagged to the website or a Google Business Profile with no ad signal.
The levers that sign members.
Year-round acquisition plus the trial-conversion and retention flows that turn a sign-up into a long-term member.
Meta + Instagram ads
Conversion-built Meta and Instagram ads with trial and challenge offers that fill the funnel year-round, not just in January.
Paid Media · Kevin the Cookie
Google Ads
Search campaigns for "gym near me" and your class types, so you capture the people actively looking, not just the scrollers.
Paid Media · Kevin the Cookie
Local SEO + map pack
Reviews, GBP, and class and location pages that win the local pack for the searches that fill classes.
SEO & Content · Pat the Pretzel
Website + online signup
A site with online trial signup, class schedules, and clear pricing, built to convert a curious visitor into a booked trial.
Websites · Dale the Donut
Trial-to-member + retention
Onboarding, trial-conversion, and win-back flows that turn a free trial into a paying member and keep members from quietly churning.
Email & Retention · Bobby the Banana
Member tracking
Signup and CRM tracking so every new member maps to the channel that earned them, and you see real cost per member.
Track & Optimize · Kevin the CookieGym marketing measured in members, not followers.
Most gyms and studios boost a few posts, run a January promo, and have no idea what a member costs or what they are worth. We rebuild tracking from trial to paying member to LTV, then run acquisition year-round instead of in one seasonal scramble.
From there we run Meta and Google Ads, local SEO, and the website, plus the trial-conversion and retention flows, with our in-house tools included.
What our clients say
We've had a great experience working with Snack Club Marketing. As a boutique design and build agency, this was our first time investing in Google Ads, and they made the process smooth and successful.
Katya MooreSenior Marketing Manager, Lotus UnitedI had a great experience working with Snack Club Marketing, especially Joe. They handled my website design, logo, and also helped with ads/marketing strategy, and I couldn’t be happier with how everything turned out.
Questions gym owners ask first.
Ask usHow much should a gym or studio spend on marketing?
Fitness marketing budget should be sized to your membership price, capacity, and growth target. We quote after a strategy call so the number maps to the members you can serve, not a template.
How long until we see new members?
Meta and Google ads can fill trials inside the first 30 days. Local SEO compounds over 3 to 6 months. The bigger lever is often converting the trials you already get.
Do you help convert trials, not just fill them?
Yes. Filling trials is the easy half. We build the offer, follow-up sequence, and booking flow that turn a free trial into a paying member, which is where most gyms leak.
Will you lock us into a contract?
No. We're month-to-month. If we're not earning it, you shouldn't have to keep paying. That's the same answer we give every client.
Sign more members. Keep them longer.
See if we're a fit. Fifteen minutes on what you're running and where you want it to go. If we're not the right team for it, we'll tell you.
- No long contract, ever. Month-to-month.
- You work with the team running your marketing, not a rotating account manager.
- A plan you can actually read, not a 40-slide deck.
See if we're a fit.
Send your details. We'll reply within 24 hours to set up a time.