Your cost per new patient is unknown
You're spending on ads and SEO, but nobody can tell you what a new patient actually costs to acquire. We rebuild tracking from inquiry to booked visit.
We run Google Ads, local SEO, and website work for medical practices, specialty clinics, and outpatient providers that want predictable new patient flow. Every campaign tracks to booked appointments and patient lifetime value.
5.0★★★★★21 reviews on GoogleYou're spending on ads and SEO, but nobody can tell you what a new patient actually costs to acquire. We rebuild tracking from inquiry to booked visit.
Big health systems dominate organic search. Winning means owning specialty terms, procedure pages, and local pack visibility hospital sites do not bother with.
Stock smiling-patient photos, a 'Compassionate Care' headline, and no reason a patient should pick you over the system down the road.
Standard Google and Meta pixel setups leak PHI. Most medical marketers run them anyway. We rebuild with hashed events and CAPI so reporting is real and compliant.
Bob Boldt HVAC is a family heating and cooling company in Eagan. We run their Google Ads, SEO and Google Business Profiles, and we trace every booked job in their scheduling system back to its source. Ads booked $127,354 on $30,597 of spend. The website and Google Business Profile booked $419,064 more with no ad behind it.
Figures from ServiceTitan job records, May 1 to September 30, 2026. Organic means jobs tagged to the website or a Google Business Profile with no ad signal.
Specialty and cash-pay demand captured on the terms the hospital systems ignore, tracked all the way to a booked visit.
Search and Performance Max on the specialty and procedure terms that drive lifetime value, sized to the patient volume you can actually absorb.
Paid Media · Kevin the Cookie
Procedure pages, provider bios, reviews, and GBP that win the local pack on the specialty terms the hospital systems leave on the table.
SEO & Content · Pat the Pretzel
Hashed events, Meta CAPI, and enhanced conversions configured so PHI never leaks. Real reporting, compliant by design.
Track & Optimize · Kevin the Cookie
Specialty pages and online scheduling that give a patient a reason to pick you over the system down the road, not a stock "compassionate care" brochure.
Websites · Dale the Donut
Review requests after every visit. For a patient choosing a provider, your star rating and recent reviews do more than any ad.
Email & Retention · Bobby the Banana
Retarget the researchers who did not book, and email recall existing patients due for a visit. The cheapest new appointment is often an old patient.
Paid Media · Kevin the CookieMost practices are spending on ads and SEO with no idea what a new patient costs, while the big hospital systems outrank them on every generic term. We rebuild tracking from inquiry to booked visit, and go after the specialty and procedure searches the systems do not bother defending.
From there we run Google Ads, local SEO, and the website, all with HIPAA-conscious tracking so reporting is both real and compliant, plus our in-house tools, included.
What our clients say
We've had a great experience working with Snack Club Marketing. As a boutique design and build agency, this was our first time investing in Google Ads, and they made the process smooth and successful.
Katya MooreSenior Marketing Manager, Lotus United
I had a great experience working with Snack Club Marketing, especially Joe. They handled my website design, logo, and also helped with ads/marketing strategy, and I couldn’t be happier with how everything turned out.
Medical practice marketing budget should be sized to specialty mix, geography, and growth target. We quote after a strategy call so the number actually matches the patient volume you can absorb, not a one-size template.
Google Ads can produce booked appointments inside the first 30 days. SEO and local pack work compounds over 3 to 6 months. We will tell you which channel will move first for your market.
Yes. We build conversion tracking with hashed events, Meta CAPI, and Google enhanced conversions configured so PHI does not leak. Reporting is real and compliant.
No. We're month-to-month. If we're not earning it, you shouldn't have to keep paying. That's the same answer we give every client.
See if we're a fit. Fifteen minutes on what you're running and where you want it to go. If we're not the right team for it, we'll tell you.
Send your details. We'll reply within 24 hours to set up a time.