Your cost per job is unknown
You're running Angi, HomeAdvisor, Google Ads, and door knockers, but nobody can tell you what a job costs to acquire.
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Roofing Marketing Agency
Roofing marketing tied to booked estimates.
We run Google Ads, Local Services Ads, local SEO, and websites for roofing companies that want predictable job flow. Every campaign tracks to booked estimates and closed jobs.
5.0★★★★★21 reviews on Google
Most roofers are stuck in one of these traps.
You compete with storm chasers and lead resellers
Big shared lead networks pump junk through every roofer in town. The win is building owned lead flow that does not get split four ways.
Your site looks like every other roofer site
Stock truck photo, a 'Family Owned Since 2002' headline, and no reason a homeowner should pick you over the next bid.
You are not set up for storm response
When the next hailstorm hits, firms with paid search, LSA, retargeting, and dialed-in tracking pull ahead by weeks. Most roofers scramble.
We tracked every booked job back to where it came from.
Bob Boldt HVAC is a family heating and cooling company in Eagan. We run their Google Ads, SEO and Google Business Profiles, and we trace every booked job in their scheduling system back to its source. Ads booked $127,354 on $30,597 of spend. The website and Google Business Profile booked $419,064 more with no ad behind it.
4.2xreturn on ads, matched job by job
$419kbooked from organic, no ad behind it
135new customers from the website and Google profiles
Figures from ServiceTitan job records, May 1 to September 30, 2026. Organic means jobs tagged to the website or a Google Business Profile with no ad signal.
The levers that book roofs.
Owned lead flow plus a storm-response funnel, so you are first to the door instead of the third estimate.
Local Services Ads
Google Screened, the LSA top three, and lead disputes. For "roof repair near me" it is the first result a homeowner sees.
Paid Media · Kevin the Cookie
Local SEO + map pack
Service and neighborhood pages, reviews, and GBP that win the map pack across every town you cover.
SEO & Content · Pat the Pretzel
Storm-response funnels
Geo-targeted landing pages and ad campaigns that spin up fast after a storm, so you are first to the door instead of the third estimate.
Websites · Dale the Donut
Website + project galleries
A site that shows finished roofs, financing, and insurance help, with quote forms built for both retail and claims work.
Websites · Dale the Donut
Reviews + reputation
Review requests after every job. Reviews drive map-pack ranking and the trust a homeowner needs to sign a five-figure estimate.
Email & Retention · Bobby the Banana
Estimate tracking
Call and form tracking tied to your CRM so every booked estimate maps to the channel that earned it.
Track & Optimize · Kevin the CookieRoofing marketing measured in booked estimates, not clicks.
Most roofers ride referrals and storm chasers with no system, then go quiet between storms. We build owned lead flow and a storm-response funnel, with tracking from the first call to the signed estimate, so you know what a job actually costs to win.
From there we run Local Services Ads, Google Ads, local SEO, and a website built to show the work and capture insurance and retail leads, with our in-house tools included.
What our clients say
We've had a great experience working with Snack Club Marketing. As a boutique design and build agency, this was our first time investing in Google Ads, and they made the process smooth and successful.
Katya MooreSenior Marketing Manager, Lotus UnitedI had a great experience working with Snack Club Marketing, especially Joe. They handled my website design, logo, and also helped with ads/marketing strategy, and I couldn’t be happier with how everything turned out.
Questions roofers ask first.
Ask usHow much should a roofing company spend on marketing?
Roofing marketing budget should be sized to your service area, crew capacity, and growth target. We quote after a strategy call so the number actually matches the jobs you can complete, not a one-size template.
How long until we see new jobs?
Google Ads and Local Services Ads can produce booked estimates inside the first 30 days. SEO compounds over 3 to 6 months. We will tell you which channel will move first for your specific market.
Do you handle Local Services Ads and Google Screened?
Yes. LSA setup, badge verification, lead disputes, and the bid management that goes with it. LSA is treated as its own channel because the rules are different from search.
Will you lock us into a contract?
No. We're month-to-month. If we're not earning it, you shouldn't have to keep paying. That's the same answer we give every client.
Book more estimates. Close more jobs.
See if we're a fit. Fifteen minutes on what you're running and where you want it to go. If we're not the right team for it, we'll tell you.
- No long contract, ever. Month-to-month.
- You work with the team running your marketing, not a rotating account manager.
- A plan you can actually read, not a 40-slide deck.
See if we're a fit.
Send your details. We'll reply within 24 hours to set up a time.