Branding + Identity

Brand systems that get used. Not PDFs that collect dust.

Logo, identity, voice, and messaging, built by the same team that runs your ads, site, and search. We already know what your customers look for, and the brand shows up everywhere they do.

5.0★on Google
Built to be usedads, site, social, email
Full-stack teamone partner runs it all
The RecoverMax brand applied to their website

Businesses that work with Snack Club

Foundations Natural Health Lotus United RecoverMax Solutions Bob Boldt HVAC Land Pro Civil Cummins Conversion Waterways Cruises Made Apparel Services The Explore Pass Legacy Woods Seven Summers
What's included

Everything you'd want in a branding engagement.

Six things every Snack Club brand client gets, from kickoff through delivery.

01

Market + customer research

Search data, review mining, competitor positioning. What your customers actually look for and say, before anyone opens a design tool.

02

Positioning + messaging

Promise, value props, message hierarchy, voice guide. Built from the research, not a brainstorm.

03

Logo + identity system

Primary, secondary, favicon, app icon, social variants. Built so it works at 16px and at 16ft.

04

Color + type system

Palette with accessible contrast pairs and a type system with a weight scale, chosen for the digital surfaces you use.

05

Applied to your channels

We run your ads, site, and social, so the new brand ships into them the same month. Not handed off and forgotten.

06

Guidelines + application kit

Lean 20-page guidelines plus ad templates, email headers, social cuts, deck, and cards. The surfaces your team needs day one.

The system we built for RecoverMax.

Logo, palette, and type for RecoverMax Solutions. All of it in use today, from the website to the ads.

Green#90E060 Ink#103040 Mist#EAF4E4 White#FFFFFF
Palette with accessible contrast pairs
Aa
Display, 800 Body, 400. Reads clean at any size.
Type system with a weight scale
A RecoverMax service page using the brand system
How we're different

Most branding agencies. And then there's us.

Eight places where brand projects go sideways. Eight things Snack Club does the opposite way.

 
Most agencies
Snack Club
Who builds it
× A design shop that's never run your ads
The team already running your marketing
Where it starts
× A mood board and a gut feeling
What your customers search and say
Pricing model
× Open-ended hourly billing
Flat fee, milestone billing
Timeline
× Six months of committee reviews
4-12 weeks, no committee
File ownership
× Source files held by the agency
Figma library transferred, always
Ad readiness
× Looks great in the deck, breaks in Meta
Built and tested at ad-platform spec
After handoff
× Good luck applying it yourself
Application kit + video walkthrough
Where it ends up
× A folder nobody opens again
Live in your ads, site, social, and email
What you get

A brand that ships into your marketing. Not into a folder.

Every Snack Club brand client gets the full system: Figma library, lean guidelines, and an applied kit. And because we run your channels, the new brand goes live across them, and your dashboard shows the difference.

  • Logo system: primary, reverse, favicon, social
  • Color, type, and voice guide with examples
  • Application kit: ads, social, email, deck, cards
  • Figma library + source files, yours to keep
  • Branded search tracked on your live dashboard
recovermax.com
The RecoverMax homepage, brand and site by Snack Club
The process

Five steps from "first call" to "brand in use."

01

Research

Search data, review mining, competitor positioning. What customers look for and say.

02

Strategy

Positioning, promise, and the message hierarchy everything gets built from.

03

Build

Logo, color, type, and voice, built at ad-platform spec for the surfaces you use most.

04

Handoff

Figma library, guidelines, and application kit, with a video walkthrough.

05

Apply

We roll the brand across your ads, site, social, and email as we run them.

5.0
★★★★★
on Google

What our clients say.

See all reviews on Google →
Z
Zach Collins
★★★★★6 reviews

Joe was great to work with from start to finish. Started seeing results immediately and glad I trusted Joe throughout the entire process!

T
Tyler Vidor
★★★★★6 reviews

I had a great experience working with Snack Club Marketing, especially Joe. They handled my website design, logo, and marketing strategy.

J
Joe Meyer
★★★★★11 reviews

Worked with them for our online advertising campaigns. They did a great job!

FAQ

Common questions about branding.

How much does branding cost?

We quote branding after a free audit, based on scope. Identity refresh, full new-brand build, and brand strategy standalone are all flat fees with milestone billing.

How long does a brand project take?

Identity refresh: 4-6 weeks. New brand build: 8-12 weeks. Strategy standalone: 3-4 weeks. We ship faster than most agencies because there's no committee.

Why have your marketing team do the branding?

Because the brand has to live in the marketing. We already know what your customers search for and say in reviews, and we run the channels the brand shows up in. So it gets built for those surfaces and applied the same month, not handed off in a folder.

What if I already have a logo I love?

We won't redo it for the sake of it. We'll build the system around it: type, color, voice, applied kit. We rebuild only when the logo is the constraint.

Will the brand work on ad platforms?

Yes, that's the test. Native to Meta, LinkedIn, TikTok, Google Display, GBP cover, YouTube end-cards. Built and tested at deliverable spec.

Who owns the assets?

You do. Always. Figma library transferred, source files included, vector and raster exports at every size.

Ready for a brand that gets used?

Book the free 15-minute Loom audit. We'll show you where your brand is working, where it's inconsistent, and what to fix first.

Get Your Free Audit