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Brand strategy + positioning
Audience, promise, proof, differentiator. The strategic foundation everything visual gets built off of.
© Snack Club. All rights reserved.
Branding + Identity
Brand systems that get used. Not 90-page PDFs that sit in a Google Drive.
Brand identity for companies. Logo, system, voice, messaging. Built to be applied: by your team, your contractors, and the ad platforms that actually drive demand.
5.0★on Google
Tracking-firstnot last-click guesswork
Operator-runnot handed to juniors
Operators we run marketing for
What's included
Everything you'd want in a branding engagement.
Six things every Snack Club brand client gets, from kickoff through delivery.
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Logo + identity system
Primary, secondary, favicon, app icon, social variants. Built so it works at 16px and at 16ft.
03
Color, type, motion system
Palette with accessible contrast pairs, type system with weight scale, motion principles for digital surfaces.
04
Voice + messaging
Tagline, value props, core message hierarchy, voice guide with examples. The text your team and contractors copy from.
05
Brand guidelines (lean)
20-page applied guidelines, not a 90-page deck. Designed to be read, referenced, and used.
06
Application kit
Ad templates, email headers, social cuts, slide deck, business cards. The first 30 surfaces your team needs day one.
How we're different
Most marketing agencies. And then there's us.
Eight places where the agency model breaks. Eight things Snack Club does the opposite way.
Most agencies
Snack Club
Who runs the account
× Junior analyst, behind a strategist
✓ The operator who quoted you
Pricing model
× 10-20% of ad spend
✓ Flat retainer, not tied to spend
Conversion tracking
× Client-side pixel, breaks on iOS
✓ Server-side + offline imports
Reporting cadence
× Monthly PDF, 5 days late
✓ Live Looker dashboard, refreshed daily
Account ownership
× Their MCC, their history
✓ Your account, your data, always
Contract length
× 6-12 month lock-in
✓ Month-to-month, 30 days' notice
Creative output
× Stock photos + lazy RSAs
✓ Custom assets from our AI studio
AI toolkit
× Resold from Podium / Birdeye
✓ Built in-house, included free
What you get
A brand system your team actually uses.
Every Snack Club brand client ships with a Figma library, an applied brand kit, and a lean (20 page, not 90) guidelines doc. Plus a video walkthrough so your team can apply it on day one.
- ✓ Logo system: primary, secondary, favicon, app, social
- ✓ Color, type, motion, photography direction
- ✓ Voice guide with examples and DO/DON'T pairs
- ✓ Application kit: ads, social, email, deck, cards
- ✓ Figma library handed off to your team
figma.com/file/your-brand-system
Logos12
Colors8
Type3
Templates30
Logo system12 variantsshipped
Ad template kit18 sizesshipped
Social cut library24 templatesshipped
Deck + sales kit20 slidesshipped
The process
Five steps from "first call" to "live and optimizing."
01
Audit
Free 30-min walkthrough of your account, tracking, and creative.
02
Strategy
Channel-level budgets, ad group structure, and named outcomes at 30/60/90 days.
03
Build
Tracking, dashboards, campaigns, and AI tools installed and QA'd.
04
Launch
Campaigns ship. Conversion tracking verified end-to-end.
05
Optimize
Weekly opt, monthly strategy reviews, live dashboards always on.
FAQ
Common questions about branding.
How much does branding cost?
We quote branding after a free audit, based on scope. Identity refresh, full new-brand build, and brand strategy standalone are all flat fees with milestone billing.
How long does a brand project take?
Identity refresh: 4-6 weeks. New brand build: 8-12 weeks. Strategy standalone: 3-4 weeks. We ship faster than most agencies because there's no committee.
Do you do brand strategy and design together?
Yes, almost always. Visual identity without strategy is just decoration; strategy without applied design dies in the deck.
What if I already have a logo I love?
We won't redo it for the sake of it. We'll build the system around it: type, color, voice, applied kit. We rebuild only when the logo is the constraint.
Will the brand work on ad platforms?
Yes, that's the test. Native to Meta, LinkedIn, TikTok, Google Display, GBP cover, YouTube end-cards. Built and tested at production spec.
Who owns the assets?
You do. Always. Figma library transferred, source files included, vector and raster exports at every size.
Pairs well with
Services we run alongside Branding & Identity.
Web Design
Brand and website ship together for the strongest launch. Same system, same week.
See Web Design →
Organic Social
Brand voice in the wild. Applied to every post, story, and DM.
See Organic Social →
Content Marketing
Voice consistent across blogs, GBP, and lifecycle email. Built off the brand voice guide.
See Content Marketing →