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Branding + Identity
Brand systems that get used. Not PDFs that collect dust.
Logo, identity, voice, and messaging, built by the same team that runs your ads, site, and search. We already know what your customers look for, and the brand shows up everywhere they do.
Pull over. That's your third font this week.
RecoverMaxLaunch
BrandBuilt from zero
Website + trackingLive day one
Google AdsLive at launch
Read the case study →
RecoverMaxLaunch
BrandBuilt from zero
Website + trackingLive day one
Google AdsLive at launch
Read the case study →
Everything you'd want in a branding engagement.
- 01
Market + customer research
Search data, review mining, competitor positioning. What your customers actually look for and say, before anyone opens a design tool.
- 02
Positioning + messaging
Promise, value props, message hierarchy, voice guide. Built from the research, not a brainstorm.
- 03
Logo + identity system
Primary, secondary, favicon, app icon, social variants. Built so it works at 16px and at 16ft.
- 04
Color + type system
Palette with accessible contrast pairs and a type system with a weight scale, chosen for the digital surfaces you use.
- 05
Applied to your channels
We run your ads, site, and social, so the new brand ships into them the same month. Not handed off and forgotten.
- 06
Guidelines + application kit
Lean 20-page guidelines plus ad templates, email headers, social cuts, deck, and cards. The surfaces your team needs day one.
Most branding agencies. And then there's us.
Most agencies
- Who builds itA design shop that's never run your ads
- Where it startsA mood board and a gut feeling
- Pricing modelOpen-ended hourly billing
- TimelineSix months of committee reviews
- File ownershipSource files held by the agency
- Ad readinessLooks great in the deck, breaks in Meta
- After handoffGood luck applying it yourself
- Where it ends upA folder nobody opens again
Snack Club
- Who builds itThe team already running your marketing
- Where it startsWhat your customers search and say
- Pricing modelFlat fee, milestone billing
- Timeline4-12 weeks, no committee
- File ownershipFigma library transferred, always
- Ad readinessBuilt and tested at ad-platform spec
- After handoffApplication kit + video walkthrough
- Where it ends upLive in your ads, site, social, and email
Zero brand. Zero website. Live in market on day one.
RecoverMax came to us as a brand new B2B collections firm with no name, no site, no tracking and no ads. We built the identity, the website, the GA4 and GTM stack and the Google Ads system, then launched it as one brand instead of four disconnected pieces.
0 to livebrand, logo, palette, type, voice
Day oneGoogle Ads live at launch
VerifiedGA4 + GTM tracking at launch
From the RecoverMax build, 2026. No performance figures are claimed for this one.
Five steps from "first call" to "brand in use."
- 01
Research
Search data, review mining, competitor positioning. What customers look for and say.
- 02
Strategy
Positioning, promise, and the message hierarchy everything gets built from.
- 03
Build
Logo, color, type, and voice, built at ad-platform spec for the surfaces you use most.
- 04
Handoff
Figma library, guidelines, and application kit, with a video walkthrough.
- 05
Apply
We roll the brand across your ads, site, social, and email as we run them.
What our clients say
I had a great experience working with Snack Club Marketing, especially Joe. They handled my website design, logo, and also helped with ads/marketing strategy, and I couldn’t be happier with how everything turned out.
It’s been genuinely refreshing to work directly with another business owner instead of navigating a large agency structure. There’s a level of practical understanding, communication, and flexibility that comes from someone who simply gets the realities of running and growing a business firsthand.
Heather ZagerFounder, MADE Apparel ServicesCommon questions about branding.
Ask usHow much does branding cost?
We quote branding after a strategy call, based on scope. Identity refresh, full new-brand build, and brand strategy standalone are all flat fees with milestone billing.
How long does a brand project take?
Identity refresh: 4-6 weeks. New brand build: 8-12 weeks. Strategy standalone: 3-4 weeks. We ship faster than most agencies because there's no committee.
Why have your marketing team do the branding?
Because the brand has to live in the marketing. We already know what your customers search for and say in reviews, and we run the channels the brand shows up in. So it gets built for those surfaces and applied the same month, not handed off in a folder.
What if I already have a logo I love?
We won't redo it for the sake of it. We'll build the system around it: type, color, voice, applied kit. We rebuild only when the logo is the constraint.
Will the brand work on ad platforms?
Yes, that's the test. Native to Meta, LinkedIn, TikTok, Google Display, GBP cover, YouTube end-cards. Built and tested at deliverable spec.
Who owns the assets?
You do. Always. Figma library transferred, source files included, vector and raster exports at every size.
We don't run this on its own.
Branding & Identity works when the site converts, the tracking is right, and the rest of the system is running alongside it. That is the whole job, and it is the only way we take it on.
Web Design
Brand and website ship together for the strongest launch. Same system, same week.
Websites · Dale the Donut
Organic Social
Brand voice in the wild. Applied to every post, story, and DM.
Social Media · Shelly the Strawberry
Content Marketing
Voice consistent across blogs, GBP, and lifecycle email. Built off the brand voice guide.
SEO & Content · Pat the Pretzel