01
Topic cluster strategy
Pillar + cluster mapping by search intent, AI Overview eligibility, and competitor gaps. Built into a 6-month calendar.
© Snack Club. All rights reserved.
Content Marketing
Content that ranks, gets cited, and earns the click. Not content that fills a calendar.
Tracking-first content production for brands. SEO briefs, blog posts, GBP, original research, lifecycle copy. Built around what wins searches AND AI Overviews.
5.0★on Google
Tracking-firstnot last-click guesswork
Operator-runnot handed to juniors
Operators we run marketing for
What's included
Everything you'd want in a content engagement.
Six things every Snack Club content client gets, from week one through month twelve.
02
SEO briefs
Outline, target queries, schema requirements, internal linking, citation targets. The brief writers actually want to receive.
03
Blog production
Drafted, edited, fact-checked, published. Tuned for ranking AND for AI citation pickup.
04
GBP posts + local content
Weekly Google Business Profile posts, FAQ updates, geo-tagged content for local pack visibility.
05
Original research + data studies
The linkable assets digital PR runs on. One per quarter for clients on the bundled tier.
06
Lifecycle + sales enablement copy
Email flows, sales decks, case studies. The content that converts the traffic, not just rank for it.
How we're different
Most marketing agencies. And then there's us.
Eight places where the agency model breaks. Eight things Snack Club does the opposite way.
Most agencies
Snack Club
Who runs the account
× Junior analyst, behind a strategist
✓ The operator who quoted you
Pricing model
× 10-20% of ad spend
✓ Flat retainer, not tied to spend
Conversion tracking
× Client-side pixel, breaks on iOS
✓ Server-side + offline imports
Reporting cadence
× Monthly PDF, 5 days late
✓ Live Looker dashboard, refreshed daily
Account ownership
× Their MCC, their history
✓ Your account, your data, always
Contract length
× 6-12 month lock-in
✓ Month-to-month, 30 days' notice
Creative output
× Stock photos + lazy RSAs
✓ Custom assets from our AI studio
AI toolkit
× Resold from Podium / Birdeye
✓ Built in-house, included free
What you get
Every post. Tracked from publish to ranking to revenue.
Every Snack Club content client gets a Looker Studio dashboard tracking publish cadence, ranking pickup, AI citations, and revenue assisted by each piece.
- ✓ Publish cadence vs. calendar (on-time delivery)
- ✓ Ranking pickup by post (first 30/60/90 days)
- ✓ AI Overview and ChatGPT citation tracking per post
- ✓ Revenue assisted by content (multi-touch attribution)
- ✓ Shareable URL for your whole team, branded to you
lookerstudio.google.com/your-account
Posts12
Avg Pos9.2
AI Cites34
Assists84
Pillar pages4 posts+58%
Cluster supporting8 posts+34%
GBP posts13 posts+44%
Original research1 study+128%
The process
Five steps from "first call" to "live and optimizing."
01
Audit
Free 30-min walkthrough of your account, tracking, and creative.
02
Strategy
Channel-level budgets, ad group structure, and named outcomes at 30/60/90 days.
03
Build
Tracking, dashboards, campaigns, and AI tools installed and QA'd.
04
Launch
Campaigns ship. Conversion tracking verified end-to-end.
05
Optimize
Weekly opt, monthly strategy reviews, live dashboards always on.
FAQ
Common questions about content marketing.
How many posts will I get per month?
Standard cadence is 4 blog posts and 4 GBP posts per month. Original research and big pillar pages reduce blog cadence in the month they ship.
How much does content marketing cost?
We quote content marketing after a free audit, scaled to the cadence in scope. Bundled pricing with SEO is typically the most efficient. We will walk through the numbers on the call.
Do you write in my voice or use AI?
Real writers, real editing. AI drafts for outlining and research, never for final copy. You get a voice guide on day one and we test until we hit it.
Will content rank in AI Overviews?
We write for both. Hook-first structure, definitional answers, schema, FAQ markup. Most posts compete for both traditional SERPs and AI Overview citations.
Can I just give you topics to write?
Yes, but we'll push back if a topic isn't worth ranking for. We're paid to grow traffic and pipeline, not to fill a calendar.
Who owns the content?
You do. Always. Drafts, briefs, research, source data. We deliver finished posts ready to publish on your CMS.
Pairs well with