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Content Marketing
Content that ranks, gets cited, and earns the click. Not content that fills a calendar.
Tracking-first content production for brands. SEO briefs, blog posts, GBP, original research, lifecycle copy. Built around what wins searches AND AI Overviews.
Google doesn't hate you. It just can't find you.
Lotus UnitedCRM, 2026
Closed and paid$2.7M+
Tied to search$4.4M+
Deals closed from search20
Read the case study →
Lotus UnitedCRM, 2026
Closed and paid$2.7M+
Tied to search$4.4M+
Deals closed from search20
Read the case study →
Everything you'd want in a content engagement.
- 01
Topic cluster strategy
Pillar + cluster mapping by search intent, AI Overview eligibility, and competitor gaps. Built into a 6-month calendar.
- 02
SEO briefs
Outline, target queries, schema requirements, internal linking, citation targets. The brief writers actually want to receive.
- 03
Blog production
Drafted, edited, fact-checked, published. Tuned for ranking AND for AI citation pickup.
- 04
GBP posts + local content
Weekly Google Business Profile posts, FAQ updates, geo-tagged content for local pack visibility.
- 05
Original research + data studies
The linkable assets digital PR runs on. One per quarter for clients on the bundled tier.
- 06
Lifecycle + sales enablement copy
Email flows, sales decks, case studies. The content that converts the traffic, not just rank for it.
Most marketing agencies. And then there's us.
Most agencies
- Who runs itA different vendor for each channel
- Pricing modelVague scopes, surprise invoices
- Reporting cadenceMonthly PDF, 5 days late
- What gets shippedThin AI content at scale
- Account ownershipTheir logins, their history
- Contract length6-12 month lock-in
- StrategyThe same playbook for every client
- AI toolkitResold from Podium / Birdeye
Snack Club
- Who runs itOne team running all of it
- Pricing modelFlat retainer, not tied to hours
- Reporting cadenceLive Report dashboard, refreshed daily
- What gets shippedWork written for your customers, in your voice
- Account ownershipYour accounts, your data, always
- Contract lengthMonth-to-month, 30 days' notice
- StrategyBuilt around what your customers search
- AI toolkitBuilt in-house, not resold
We tracked the marketing all the way to revenue.
Lotus United designs and builds retail environments for some of the world's best brands. When we started, their site pulled 16 organic clicks a month. We run their SEO and paid search, and we tie both to real revenue in Pipedrive, deal by deal. In September, a Google Ads lead closed as the biggest deal in their history.
$4.4M+closed and open revenue tied to search
$2.7M+already closed and paid
$1.7M+open pipeline from the same channels
Rounded figures from Lotus United's own Pipedrive CRM, marketing-sourced deals, 2026. Attribution is sales-tagged and directional.
Five steps from "first call" to "live and optimizing."
- 01
Baseline
We go through your content and the queries you should own.
- 02
Strategy
A content calendar built around what your customers search.
- 03
Build
Posts written in your voice, optimized, and staged for review.
- 04
Launch
Content ships to your site and GBP, indexed and verified.
- 05
Optimize
Monthly publishing, updated as rankings come in.
What our clients say
We've had a great experience working with Snack Club Marketing. As a boutique design and build agency, this was our first time investing in Google Ads, and they made the process smooth and successful.
Katya MooreSenior Marketing Manager, Lotus UnitedIt’s been genuinely refreshing to work directly with another business owner instead of navigating a large agency structure. There’s a level of practical understanding, communication, and flexibility that comes from someone who simply gets the realities of running and growing a business firsthand.
Heather ZagerFounder, MADE Apparel ServicesCommon questions about content marketing.
Ask usHow many posts will I get per month?
Standard cadence is 4 blog posts and 4 GBP posts per month. Original research and big pillar pages reduce blog cadence in the month they ship.
How much does content marketing cost?
We quote content marketing after a strategy call, scaled to the cadence in scope. Bundled pricing with SEO is typically the most efficient. We will walk through the numbers on the call.
Do you write in my voice or use AI?
Real writers, real editing. AI drafts for outlining and research, never for final copy. You get a voice guide on day one and we test until we hit it.
Will content rank in AI Overviews?
We write for both. Hook-first structure, definitional answers, schema, FAQ markup. Most posts compete for both traditional SERPs and AI Overview citations.
Can I just give you topics to write?
Yes, but we'll push back if a topic isn't worth ranking for. We're paid to grow traffic and pipeline, not to fill a calendar. That discipline matters most in regulated industries: content for financial advisors goes through compliance review before it publishes, and we build that into the calendar.
Who owns the content?
You do. Always. Drafts, briefs, research, source data. We deliver finished posts ready to publish on your CMS.
We don't run this on its own.
Content Marketing works when the site converts, the tracking is right, and the rest of the system is running alongside it. That is the whole job, and it is the only way we take it on.
SEO
Content is what SEO ranks. Bundle for a real organic engine.
SEO & Content · Pat the Pretzel
AI Search Optimization
Citation-worthy content is the asset AI engines repeat verbatim.
SEO & Content · Pat the Pretzel
Email Marketing
Blog content fuels the weekly broadcast and lifecycle campaigns.
Email & Retention · Bobby the Banana