Shopify Development

Shopify stores built to convert. Built fast. Built right.

Shopify development for ecommerce brands. Custom themes, app stack, checkout extensibility, performance tuning, headless when it matters. Conversion-focused, accessible, fast.

5.0★on Google
Tracking-firstnot last-click guesswork
Operator-runnot handed to juniors
Joe Wallick, founder of Snack Club, runs Shopify Development for small businesses
Reviewing a live marketing dashboard

Operators we run marketing for

Aviator Gear Lotus United RecoverMax Solutions Bob Boldt HVAC Land Pro Civil Cummins Conversion Waterways Cruises Made Apparel Services Legacy Woods Seven Summers Sound Credit Union
What's included

Everything you'd want in a Shopify project.

Six things every Snack Club Shopify client gets, from kickoff through launch and beyond.

01

UX + merchandising strategy

Catalog architecture, navigation, PDP layout, collection logic. Built around shopper intent, not just what looks good on the homepage.

02

Theme development

Custom theme or Shopify 2.0 OS upgrade. Sectioned, customizer-friendly, performance-optimized, no bloat.

03

App stack + integrations

Klaviyo, Yotpo, Rebuy, Stamped, Recharge, etc. Picked, installed, and configured. We tell you which apps are tax and which are alpha.

04

Checkout extensibility

Shopify Plus checkout extensions, post-purchase upsells, custom shipping rules. Conversion at the highest-intent moment.

05

Performance + Core Web Vitals

Lazy loading, image optimization, lazy app loading, critical CSS. Most Shopify themes ship slow; ours don't.

06

Conversion tracking + analytics

GA4, server-side conversions, Meta CAPI, Klaviyo events, post-purchase surveys. Built right at launch.

How we're different

Most marketing agencies. And then there's us.

Eight places where the agency model breaks. Eight things Snack Club does the opposite way.

 
Most agencies
Snack Club
Who runs the account
× Junior analyst, behind a strategist
The operator who quoted you
Pricing model
× 10-20% of ad spend
Flat retainer, not tied to spend
Conversion tracking
× Client-side pixel, breaks on iOS
Server-side + offline imports
Reporting cadence
× Monthly PDF, 5 days late
Live Looker dashboard, refreshed daily
Account ownership
× Their MCC, their history
Your account, your data, always
Contract length
× 6-12 month lock-in
Month-to-month, 30 days' notice
Creative output
× Stock photos + lazy RSAs
Custom assets from our AI studio
AI toolkit
× Resold from Podium / Birdeye
Built in-house, included free
What you get

Stores that ship fast, load fast, and convert.

Every Snack Club Shopify client gets a custom dashboard tracking conversion rate, AOV, app stack performance, and Core Web Vitals on every key template.

  • Conversion rate by traffic source and device
  • AOV by collection, promo, and post-purchase upsell
  • Core Web Vitals on PDP, PLP, cart, and checkout
  • App stack health (load impact, error rate)
  • Shareable URL for your whole team, branded to you
lookerstudio.google.com/your-store
CVR3.4%
AOV$84
LCP1.6s
RVR12%
Direct + brandedCVR 5.2%+18%
Google AdsCVR 3.8%+24%
Meta paidCVR 2.4%+34%
Email + SMSCVR 7.1%+12%
The process

Five steps from "first call" to "live and optimizing."

01

Audit

Free 30-min walkthrough of your account, tracking, and creative.

02

Strategy

Channel-level budgets, ad group structure, and named outcomes at 30/60/90 days.

03

Build

Tracking, dashboards, campaigns, and AI tools installed and QA'd.

04

Launch

Campaigns ship. Conversion tracking verified end-to-end.

05

Optimize

Weekly opt, monthly strategy reviews, live dashboards always on.

FAQ

Common questions about Shopify development.

Do you build custom themes or start from a marketplace theme?

Both. For new stores, often a polished base theme with custom sections. For relaunches, often a custom theme. We pick based on budget and update strategy.

How much does Shopify development cost?

We quote Shopify builds after a free audit, based on scope. Theme builds, app integrations, and checkout extensibility (Plus) are all flat fees. The number you get on the call is the number you pay.

Do I need Shopify Plus?

Only if you need checkout customization, B2B wholesale, or international expansion at scale. Standard Shopify handles most $1M-$10M stores fine.

Will my SEO survive a theme swap?

Yes. URL preservation, schema migration, content audit. Done dozens of theme swaps, none have dropped organic traffic in the first 90 days.

Can you headless / Hydrogen / Remix?

Yes when it solves a real problem (extreme performance needs, complex routing, integration with existing app). Usually it's overkill for marketing-led brands.

What apps do you actually recommend?

Klaviyo, Yotpo or Stamped, Rebuy, Recharge for subscriptions, Loop for returns, Gorgias for support. The audit will tell you what your stack should look like.

Ready for a Shopify store that ships and converts?

Book the free 15-minute Loom audit. We'll show you what's working, what's wasting money, and what to fix first.

Get Your Free Audit
Hey, got a quick question? Tap to chat.