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Everything you'd want in a YouTube Ads engagement.
- 01
Campaign architecture
In-stream skippable, non-skippable, bumper, Shorts, Demand Gen. Structured by intent and audience, not by what Google suggests.
- 02
Audience targeting
Custom intent, in-market, affinity, lookalikes, retargeting from website + CRM. Layered to land in front of the right people.
- 03
Creative production
Scripts, edits, captions, hooks. We cut your existing footage or produce new spots tuned to YouTube's 5-second skip moment.
- 04
Conversion tracking + view-through
Server-side conversions, view-through attribution, brand lift surveys for top-funnel campaigns.
- 05
Weekly optimization
Bids, audiences, creative rotation, frequency caps. Audited weekly, with bid strategy tuning at the campaign level.
- 06
Live Report dashboard
Views, CPV, view-through conversions, branded search lift. One dashboard for your team, branded to you.
Most marketing agencies. And then there's us.
Most agencies
- Who runs the accountA different vendor for each channel
- Pricing model10-20% of ad spend
- Conversion trackingClient-side pixel, breaks on iOS
- Reporting cadenceMonthly PDF, 5 days late
- Account ownershipTheir ad account, their history
- Contract length6-12 month lock-in
- Creative outputStock photos + lazy RSAs
- AI toolkitResold from Podium / Birdeye
Snack Club
- Who runs the accountOne team running all of it
- Pricing modelFlat retainer, not tied to spend
- Conversion trackingServer-side + offline imports
- Reporting cadenceLive Report dashboard, refreshed daily
- Account ownershipYour account, your data, always
- Contract lengthMonth-to-month, 30 days' notice
- Creative outputCustom assets from our AI studio
- AI toolkitBuilt in-house, not resold
Five steps from "first call" to "live and optimizing."
- 01
Baseline
We go through your channel, current ads, and tracking.
- 02
Strategy
Formats, audiences, and budgets planned around your goals.
- 03
Build
Conversion tracking, audiences, and video ads built and QA'd.
- 04
Launch
Campaigns go live. View and conversion tracking verified.
- 05
Optimize
Weekly optimization, new hooks and cuts, dashboard always on.
What our clients say
We've had a great experience working with Snack Club Marketing. As a boutique design and build agency, this was our first time investing in Google Ads, and they made the process smooth and successful.
Katya MooreSenior Marketing Manager, Lotus UnitedI had a great experience working with Snack Club Marketing, especially Joe. They handled my website design, logo, and also helped with ads/marketing strategy, and I couldn’t be happier with how everything turned out.
Common questions about YouTube Ads.
Ask usDoes YouTube Ads work for B2B?
Yes. Custom intent audiences (built from competitor search terms + URLs) deliver some of the highest-intent reach in any channel. We've run B2B YouTube for SaaS and services brands.
How much does YouTube Ads cost?
We quote YouTube Ads management after a strategy call. Pricing depends on whether it is bundled with Google Ads or standalone, and how much creative production is in scope.
Do I need to produce video first?
No. We can cut your existing footage, repurpose UGC, or produce new spots. We'll tell you on the audit call whether your library is workable or whether you need a shoot.
What's the minimum YouTube Ads budget?
There is a real floor below which frequency caps starve the algorithm. We size a starting ad-spend budget after a strategy call so the campaign actually has enough fuel to learn.
How does YouTube attribution work?
View-through conversions, click-through conversions, branded search lift, and brand lift surveys (eligible campaigns). We measure mid-funnel impact, not just last-click.
Can YouTube replace TV?
For most brands, yes. Better targeting, lower CPM, full attribution. We can model a side-by-side on the audit call.
We don't run this on its own.
YouTube Ads works when the site converts, the tracking is right, and the rest of the system is running alongside it. That is the whole job, and it is the only way we take it on.
Google Ads
Capture YouTube-driven demand the moment they search. Run together for full-funnel attribution.
Paid Media · Kevin the Cookie
Paid Social
Meta, LinkedIn, TikTok. Multi-channel paid for brands that need more than search alone.
Paid Media · Kevin the Cookie
Analytics & Tracking
Server-side conversions, view-through attribution, brand lift. The measurement layer that makes YouTube provable.
Track & Optimize · Kevin the Cookie