01
Campaign architecture
In-stream skippable, non-skippable, bumper, Shorts, Demand Gen. Structured by intent and audience, not by what Google suggests.
© Snack Club. All rights reserved.
YouTube Ads Management
YouTube Ads that build a brand AND drive conversions.
Tracking-first YouTube Ads management for brands. In-stream, Shorts, Demand Gen. Creative production included. Conversion tracking built right. Live dashboards.
5.0★on Google
Tracking-firstnot last-click guesswork
Operator-runnot handed to juniors
Operators we run marketing for
What's included
Everything you'd want in a YouTube Ads engagement.
Six things every Snack Club YouTube Ads client gets, from week one through month twelve.
02
Audience targeting
Custom intent, in-market, affinity, lookalikes, retargeting from website + CRM. Layered to land in front of the right people.
03
Creative production
Scripts, edits, captions, hooks. We cut your existing footage or produce new spots tuned to YouTube's 5-second skip moment.
04
Conversion tracking + view-through
Server-side conversions, view-through attribution, brand lift surveys for top-funnel campaigns.
05
Weekly optimization
Bids, audiences, creative rotation, frequency caps. Audited weekly, with bid strategy tuning at the campaign level.
06
Live Looker Studio dashboard
Views, CPV, view-through conversions, branded search lift. One dashboard for your team, branded to you.
How we're different
Most marketing agencies. And then there's us.
Eight places where the agency model breaks. Eight things Snack Club does the opposite way.
Most agencies
Snack Club
Who runs the account
× Junior analyst, behind a strategist
✓ The operator who quoted you
Pricing model
× 10-20% of ad spend
✓ Flat retainer, not tied to spend
Conversion tracking
× Client-side pixel, breaks on iOS
✓ Server-side + offline imports
Reporting cadence
× Monthly PDF, 5 days late
✓ Live Looker dashboard, refreshed daily
Account ownership
× Their MCC, their history
✓ Your account, your data, always
Contract length
× 6-12 month lock-in
✓ Month-to-month, 30 days' notice
Creative output
× Stock photos + lazy RSAs
✓ Custom assets from our AI studio
AI toolkit
× Resold from Podium / Birdeye
✓ Built in-house, included free
What you get
One dashboard. Every YouTube campaign. Updated daily.
Every Snack Club YouTube Ads client gets a custom Looker Studio dashboard tracking views, view-through conversions, branded search lift, and creative performance.
- ✓ Views, CPV, view-rate by campaign and creative
- ✓ View-through and click-through conversions
- ✓ Branded search lift attributed to YouTube campaigns
- ✓ Creative leaderboard with hook and skip rates
- ✓ Shareable URL for your whole team, branded to you
lookerstudio.google.com/your-account
Views284k
CPV$0.04
VTC412
Lift+38%
In-stream - prospecting$3.4k+24%
Shorts - awareness$1.8k+71%
Demand Gen$2.6k+18%
Retargeting - skippable$1.2k+42%
The process
Five steps from "first call" to "live and optimizing."
01
Audit
Free 30-min walkthrough of your account, tracking, and creative.
02
Strategy
Channel-level budgets, ad group structure, and named outcomes at 30/60/90 days.
03
Build
Tracking, dashboards, campaigns, and AI tools installed and QA'd.
04
Launch
Campaigns ship. Conversion tracking verified end-to-end.
05
Optimize
Weekly opt, monthly strategy reviews, live dashboards always on.
FAQ
Common questions about YouTube Ads.
Does YouTube Ads work for B2B?
Yes. Custom intent audiences (built from competitor search terms + URLs) deliver some of the highest-intent reach in any channel. We've run B2B YouTube for SaaS and services brands.
How much does YouTube Ads cost?
We quote YouTube Ads management after a free audit. Pricing depends on whether it is bundled with Google Ads or standalone, and how much creative production is in scope.
Do I need to produce video first?
No. We can cut your existing footage, repurpose UGC, or produce new spots. We'll tell you on the audit call whether your library is workable or whether you need a shoot.
What's the minimum YouTube Ads budget?
There is a real floor below which frequency caps starve the algorithm. We size a starting ad-spend budget after the free audit so the campaign actually has enough fuel to learn.
How does YouTube attribution work?
View-through conversions, click-through conversions, branded search lift, and brand lift surveys (eligible campaigns). We measure mid-funnel impact, not just last-click.
Can YouTube replace TV?
For most brands, yes. Better targeting, lower CPM, full attribution. We can model a side-by-side on the audit call.
Pairs well with
Services we run alongside YouTube Ads.
Google Ads
Capture YouTube-driven demand the moment they search. Run together for full-funnel attribution.
See Google Ads →
Paid Social
Meta, LinkedIn, TikTok. Multi-channel paid for brands that need more than search alone.
See Paid Social →
Analytics & Tracking
Server-side conversions, view-through attribution, brand lift. The measurement layer that makes YouTube provable.
See Analytics & Tracking →