We run Google Ads, Meta, SEO, Klaviyo, and CRO for direct-to-consumer brands that want profitable scale. Every channel ties to blended ROAS and contribution margin.
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A few of the brands we work with
What we actually do
Most DTC brands we meet are flying on numbers that do not reconcile. Meta says one thing, Google says another, the bank statement says a third. We start by building a blended measurement model, so the revenue number you act on is the one that actually hit your account.
From there we run paid, SEO, email and SMS, and the conversion work on the store itself, all on Shopify and measured against contribution margin instead of platform-reported ROAS.
Sound familiar?
Meta and Google both over-attribute. Without a real blended measurement model, your reported ROAS does not match the bank statement.
Throwing more budget at Meta does not work past a ceiling. The brands winning right now run on creative volume, audience structure, and email LTV math.
Welcome, abandoned cart, browse abandonment, post-purchase, and winback flows are doing the heavy lifting for every profitable DTC brand. Most stores are missing 3 of the 5.
The DTC stack
Each one underperforms alone. A great ad pointed at a 1 percent product page is wasted spend. Strong flows with no new customers is a shrinking list. We run them as one system.
Google Shopping, Meta, and TikTok built around new-customer cost. We split prospecting from retargeting so you see what is buying growth, not what is taking credit for it.
Welcome, abandoned cart, post-purchase, and winback in Klaviyo. For most stores these flows recover 20 to 35 percent of revenue and cost nothing per send.
One model that ties Meta, Google, and email back to the bank statement. You scale on the number that reconciles, not the one each platform claims.
Layout, social proof, shipping clarity, and bundle math on the PDP. Moving conversion from 1.2 to 1.8 percent beats any bid change.
Repeat buyers cost 4 to 6 times less than new ones. Subscriptions and segmented campaigns that raise 90-day LTV, so you can pay more for the first order.
Collection and blog pages that rank for the searches above your branded terms. Slower than paid, but it lowers blended acquisition cost as it compounds.
Recent work
Want this running for your DTC business? Start with a free audit of your ads, SEO, and site.
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Who you work with
Snack Club runs marketing the way it should be run: tied to revenue, explained in plain English, with no long contract holding anyone hostage.
Think of us as your marketing team, not a vendor you hand one channel to. We run the whole thing, Google Ads, SEO, web, email, and the software behind it, so you have one partner accountable for the work instead of stitching it together yourself.
We also build our own software: chat, reviews, reporting, and voice tools most agencies have to rent. When a client needs something off-the-shelf cannot do, we build it, then make it part of the work.
Joe was great to work with from start to finish. Started seeing results immediately and glad I trusted Joe throughout the entire process!
I had a great experience working with Snack Club Marketing, especially Joe. They handled my website design, logo, and marketing strategy.
Worked with them for our online advertising campaigns. They did a great job!
Most brands we work with run between 15 and 30 percent of revenue across paid, email, and SEO retainers combined. Newer brands go higher to buy scale, mature brands trend lower. The number depends on margin and stage.
Paid scaling and Klaviyo flow recovery can move revenue inside the first 30 days. SEO compounds over 3 to 6 months. CRO wins compound monthly with each test.
We do not take Meta or Google at face value. We run server-side tracking, a blended model across channels, and a post-purchase 'how did you hear about us' survey, then reconcile against actual deposits. The number we optimize on is the one that matches your bank, which is usually lower than what the platforms claim. Here is how we set up server-side tracking.
We build and run them. Welcome, abandoned cart, browse abandonment, post-purchase, and winback get written, designed, and turned on, then we test subject lines and timing every month. We broke the whole setup down in the 5-flow Klaviyo stack.
No. We're month-to-month. If we're not earning it, you shouldn't have to keep paying. That's the same answer we give every client.
Send your site and we'll send back a written audit of your ads, SEO, and site within 24 hours. Yours to keep, whether we work together or not.
Send your details. We'll reply within 24 hours with a written action plan.
