You know it needs to happen. It is also the thing that slides every week, because a customer needed something or a job ran long. So the site is three years old and nobody has looked at what any of it made.
There is a marketing manager, and there is a lot of marketing. They are not behind, they are outnumbered, and they get asked for numbers they cannot produce alone.
Marketing in Excelsior
Excelsior is a Lake Minnetonka village built around Water Street, with a boutique retail, restaurant, and hospitality base that swells in the summer season. Customers discover Excelsior businesses on foot, on the map, and on social.
We focus on local SEO, the map pack, and seasonal paid pushes so a Water Street business captures both the year-round locals and the summer lake crowd.
Excelsior is a lakeside town on Lake Minnetonka with a boutique, restaurant, and events economy built around Water Street and the waterfront. Like other tourism-driven downtowns, its businesses serve both a loyal local base and a seasonal surge of visitors, and those two groups search in completely different ways.
Summer on the lake carries the year, and the quiet months are genuinely quiet. A business that is invisible in spring cannot win the summer, and one that only markets in peak season leaves the off-season revenue behind.
We plan local SEO, reviews, and seasonal paid campaigns around that curve, capturing visitors when the lake is busy and staying top of mind with locals the rest of the year, so an Excelsior business is not starting from zero every May.
Why Snack Club for Excelsior
GA4, Meta CAPI, server-side events, and call tracking wired up before a single dollar gets spent. You see what the ad earned, not what it touched.
No SDR funnel. No account-strategist relay. The same person sees your dashboard at 6am and writes you back when you ping the chat.
Review automation, reporting summaries, ad creative variants, content drafting. We use AI so we can spend more time on the things that bring in customers.
Simple services agreement, no 12-month lock-in. If we are not earning the retainer, leave with 30 days' notice. We'd rather earn it every month than hold you to a year.
The Work
Lotus United designs and builds retail environments for some of the best brands in the world. When we started, their site pulled 16 organic clicks in a month. We run their SEO, paid search, and conversion testing, and every deal it produces gets tracked in their own CRM. In September, a lead that first came in through Google Ads closed as the biggest deal in the company's history.
Say the right thing, to the right audience.
First, because everything after it repeats whatever you decide here. We start with who actually buys from you and what they are trying to fix, then build the positioning, messaging, and voice on top of it. Most businesses already have a brand. They just cannot say it in a sentence their customer would use.
See step one →
Fix what converts.
Second, because it is where everything after this points. Marketing sites, Shopify stores, and landing pages built to load fast and turn visitors into leads.
See step two →
Buy the demand.
Google Ads, Paid Social, YouTube, and retargeting, run as one program. The fastest lever you have and the one you control.
See step three →
Earn the demand.
Local and technical SEO, AI search, and content. Slow and compounding, and it pulls down what you pay for every other lead.
See step four →
Answer every lead.
A lead that waits until Monday is usually gone. Chat catches them on the site, AI voice answers the phone when nobody can, and the follow-up runs itself until they reply. This is where most businesses lose the leads they paid for.
See step five →
Keep the customers.
Flows, campaigns, and reviews. The cheapest revenue in the building, and the part most businesses never switch on.
See step six →
Measure it in dollars.
Conversion work, analytics, and attribution. The step that makes the other six get better instead of just repeating, because you can finally see which work produced which revenue.
See step seven →Those seven steps are what we run. This is the order it happens in once you're a client. Timelines flex based on where you're starting.
A read of every channel you run, what each one made, and what nobody is tracking, in the first ten business days. Included when you sign, so we plan on your numbers rather than a guess.
Included
A plan tailored to where you're starting. Budgets per channel, outcomes named at 30, 60, 90 days.
Tracking, dashboards, landing pages, and creative installed and QA'd before launch day.
Campaigns ship with conversion attribution verified end to end.
Weekly account work, monthly strategy calls, live dashboards always on.
Always onWe’ve had a great experience working with Snack Club Marketing. As a boutique design and build agency, they fit right in.
Joe at Snack Club Marketing was originally referred to me by a local agency because I was looking for training. So glad he was.
Not ready for a retainer?
$2,500 gets you a full read of your marketing and a 90-day roadmap ranked by what each fix is worth. Yours to keep and run however you want, with us or without us.
Sign a retainer within 30 days and we waive the build fee on your first service.
See what's in itYes. We are 18 minutes from Excelsior, based in St Louis Park on MN-7. Most Excelsior engagements happen on Zoom and in your Live Report dashboard. We are happy to meet in person if it helps the work.
Marketing budget should be sized to ad spend, scope, and which tools you bundle in. We quote after a strategy call so the number actually maps to your business in the Lake Minnetonka, not a one-size template. Pricing is conversational after the audit.
Google Ads and Local Services Ads can produce booked leads inside 30 days. Local SEO and review velocity compound over 3 to 6 months. A strategy call will tell you which lever will move first for your specific market.
No. Every engagement is month-to-month with 30 days notice. If we are not earning the retainer, you can leave. We'd rather earn it every month than hold you to a year.
All six in-house tools (Snack Club Chat, Review Automation, Live Reports, Voice Answering, and Unified Inbox, plus custom builds) are available as add-ons to any engagement.
Where we're located
Snack Club's office is in St Louis Park, on MN-7. We work with Excelsior businesses in person, on Zoom, or over coffee at one of the cafes on the route over.
Send your details. I'll reply within 24 hours with a written action plan for your marketing in Excelsior, whether we work together or not.
