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Link Building
Links you can show Google. Not links you have to hide.
Earned link building for brands. Digital PR, citation building, broken-link reclamation, niche outreach. No PBNs, no paid links, no shortcuts that get you penalized.
Google doesn't hate you. It just can't find you.
Lotus UnitedCRM, 2026
Closed and paid$2.7M+
Tied to search$4.4M+
Deals closed from search20
Read the case study →
Lotus UnitedCRM, 2026
Closed and paid$2.7M+
Tied to search$4.4M+
Deals closed from search20
Read the case study →
Everything you'd want in a link earning engagement.
- 01
Link gap + opportunity audit
Where competitors are linked from, where you're not. Prioritized by domain rating, topical relevance, and replicability.
- 02
Digital PR campaigns
Original research, data studies, reactive HARO-style outreach to journalists in your category. The kind of link that earns press citations, not directory drops.
- 03
Citation building + cleanup
NAP consistency audit, geo-local citations, niche directory submissions. The foundation layer for local SEO.
- 04
Broken-link reclamation
Find broken links pointing at competitors or industry resources, build replacement assets, propose the swap. High close-rate, low cost.
- 05
Outreach + relationship building
Personalized outreach to bloggers, podcasters, and niche editors. Built around real value exchange, not template spam.
- 06
Monthly link report
Every link earned, with domain rating, traffic estimate, and anchor profile.
Most marketing agencies. And then there's us.
Most agencies
- Who runs itA different vendor for each channel
- Pricing modelVague scopes, surprise invoices
- Reporting cadenceMonthly PDF, 5 days late
- What gets shippedThin AI content at scale
- Account ownershipTheir logins, their history
- Contract length6-12 month lock-in
- StrategyThe same playbook for every client
- AI toolkitResold from Podium / Birdeye
Snack Club
- Who runs itOne team running all of it
- Pricing modelFlat retainer, not tied to hours
- Reporting cadenceLive Report dashboard, refreshed daily
- What gets shippedWork written for your customers, in your voice
- Account ownershipYour accounts, your data, always
- Contract lengthMonth-to-month, 30 days' notice
- StrategyBuilt around what your customers search
- AI toolkitBuilt in-house, not resold
We tracked the marketing all the way to revenue.
Lotus United designs and builds retail environments for some of the world's best brands. When we started, their site pulled 16 organic clicks a month. We run their SEO and paid search, and we tie both to real revenue in Pipedrive, deal by deal. In September, a Google Ads lead closed as the biggest deal in their history.
$4.4M+closed and open revenue tied to search
$2.7M+already closed and paid
$1.7M+open pipeline from the same channels
Rounded figures from Lotus United's own Pipedrive CRM, marketing-sourced deals, 2026. Attribution is sales-tagged and directional.
Five steps from "first call" to "live and optimizing."
- 01
Baseline
We go through your backlink profile and where competitors win.
- 02
Strategy
A target list: the links worth having and how to earn them.
- 03
Build
Outreach, digital PR, and citations in motion.
- 04
Launch
Links go live. Each one checked and logged.
- 05
Optimize
Monthly link wins reported, authority tracked over time.
What our clients say
We've had a great experience working with Snack Club Marketing. As a boutique design and build agency, this was our first time investing in Google Ads, and they made the process smooth and successful.
Katya MooreSenior Marketing Manager, Lotus UnitedIt’s been genuinely refreshing to work directly with another business owner instead of navigating a large agency structure. There’s a level of practical understanding, communication, and flexibility that comes from someone who simply gets the realities of running and growing a business firsthand.
Heather ZagerFounder, MADE Apparel ServicesCommon questions about link earning.
Ask usHow many links will I get per month?
Realistic is 4-15 quality links per month depending on category, budget, and topical depth. We do not promise volume targets, ever. Quality links beat counts.
How much does link building cost?
We quote link earning after a strategy call. Pricing depends on whether it is bundled with SEO or standalone, and on digital PR asset scope.
Will paid links rank me faster?
Maybe short-term, definitely a long-term liability. Google's link spam updates have gotten better at detecting paid networks. We do not buy links and would not advise it.
What's a 'good' link?
Topical relevance, real editorial control, traffic potential, and natural anchor. Domain rating is a tiebreaker, not a threshold.
Do you guarantee specific publications?
No, and neither should anyone else. We outreach where your data and angle fit. We track the placements and the rank lift, not promised logos.
How does link earning work with AI Overviews?
Citations in AI Overviews and ChatGPT increasingly correlate with high-authority traditional backlinks. Earned links remain a meaningful trust signal across surfaces.
We don't run this on its own.
Link Building works when the site converts, the tracking is right, and the rest of the system is running alongside it. That is the whole job, and it is the only way we take it on.
SEO
Earned links feed the SEO engine. Run together for compounding organic growth.
SEO & Content · Pat the Pretzel
Content Marketing
Data studies and original research are the linkable assets digital PR runs on.
SEO & Content · Pat the Pretzel
AI Search Optimization
Earned mentions and links influence AI Overview and ChatGPT citations.
SEO & Content · Pat the Pretzel