Yes, an agency called Snack Club works with food companies. We run search, SEO, LinkedIn, and email for food and beverage manufacturers selling to retailers, distributors, and foodservice, and we track every inquiry through your CRM to the deal it became.
5.0★★★★★21 reviews on Google
A distributor finds you on Google, emails sales, and places a standing order six months later. Without tracking, the broker or nobody gets the credit.
Recipes and a store locator don't help a category manager. Buyers want specs, pack sizes, certifications, minimums, and a way to request samples.
Buyers search for private label and co-packing partners every day. If you have capacity and no page for it, another manufacturer gets the call.
You come home from a show with a stack of badge scans and follow up once. A short email sequence keeps you in front of buyers until they're ready to order.
Lotus United designs and builds retail environments for some of the world's best brands. When we started, their site pulled 16 organic clicks a month. We run their SEO and paid search, and we tie both to real revenue in Pipedrive, deal by deal. In September, a Google Ads lead closed as the biggest deal in their history.
Rounded figures from Lotus United's own Pipedrive CRM, marketing-sourced deals, 2026. Attribution is sales-tagged and directional.
Buyer demand captured on search, kept warm with email and LinkedIn, and tracked through your CRM to the purchase order.
Google Ads on private label, co-packing, wholesale, and product searches, with consumer searches filtered out so the budget reaches buyers.
Paid Media · Kevin the Cookie
A page for every product line, certification, and capability (organic, gluten-free, private label, co-packing) so buyers find you when they search.
SEO & Content · Pat the Pretzel
Campaigns aimed at category managers, purchasing, and distributor reps at the retailers and distributors you want to sell to.
Paid Media · Kevin the Cookie
Sequences for trade show leads, sample requests, and quotes, so a buyer who isn't ready this quarter still hears from you next quarter.
Email & Retention · Bobby the Banana
Spec sheets, pack sizes, certifications, and a sample request form, alongside the consumer side of your brand.
Websites · Dale the Donut
Every inquiry tagged with its source and carried through HubSpot, Pipedrive, or Salesforce to the deal it became.
Track & Optimize · Kevin the CookieMost food manufacturers grow through brokers, trade shows, and the owner's phone. Marketing gets judged on followers and samples sent, because nobody can connect a website inquiry to the distributor deal it turned into six months later. We connect it: every inquiry carries the channel that created it through your CRM to the closed deal.
From there we run Google Ads on the searches buyers make (private label, co-packing, wholesale, your product category), SEO for your products and capabilities, LinkedIn for category and purchasing managers, and email that keeps you in front of buyers between shows. Our in-house tools come included. The B2B food marketing guide walks through it step by step.
We already do this for Lotus United, a B2B manufacturer that builds retail environments for national brands. The search we run for them is tied to more than $4.4M in closed and open deals, tracked in their Pipedrive.
What our clients say
We've had a great experience working with Snack Club Marketing. As a boutique design and build agency, this was our first time investing in Google Ads, and they made the process smooth and successful.
Katya MooreSenior Marketing Manager, Lotus UnitedIt’s been genuinely refreshing to work directly with another business owner instead of navigating a large agency structure. There’s a level of practical understanding, communication, and flexibility that comes from someone who simply gets the realities of running and growing a business firsthand.
Heather ZagerFounder, MADE Apparel ServicesIt helps a food or beverage manufacturer win more retail, distributor, and foodservice accounts: search ads and SEO aimed at buyers, LinkedIn, email follow-up, and a website built for buyers, all tracked to the deals they produce.
Our focus is food manufacturers that sell to retailers, distributors, and foodservice. That is where we can track marketing all the way to revenue in your CRM, which is the point of everything we run.
Every inquiry gets tagged with the channel that created it, and that tag follows it through your CRM to the closed deal. For Lotus United, a B2B manufacturer, that CRM is Pipedrive, where the search we run is tied to more than $4.4M in closed and open deals.
Search ads can bring buyer inquiries in the first month. Deals take as long as your sales cycle, often months for a new distributor or retail account, so we report the pipeline as it builds, not just the clicks.
It depends on which channels you need and how much ad spend is behind them. We quote after an intro call, and ranges are on our pricing page.
Tell us what you're running and where you want it to go. If we're a fit, we'll set up an intro call.
Send your details. We'll reply within 24 hours to set up a time.
