SaaS Marketing Agency

SaaS marketing tied to pipeline, not MQLs.

We run paid search, paid social, SEO, and lifecycle for B2B SaaS companies that need qualified pipeline, not a dashboard full of leads sales ignores. Every channel ties to pipeline and CAC.

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Tracked metric: Qualified pipeline + CAC

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142Leads

$18Cost/lead

4.2xROAS

Review Automation

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What brings you here today? need more leads

Voice Answering

Missed call, answered by AI

✓ Booked · Tue 2:00 PM

50+ Brands Grown

We Built the AI

1,000+ Campaigns Shipped

Live Dashboards

Month-to-Month, Always

Your Marketing Team, Not a Vendor

50+ Brands Grown

We Built the AI

1,000+ Campaigns Shipped

Live Dashboards

Month-to-Month, Always

Your Marketing Team, Not a Vendor

A few of the brands we work with

What we actually do

SaaS marketing measured in pipeline, not MQLs.

Most B2B SaaS teams report lead volume that sales does not trust, with no model that ties a marketing dollar to closed-won. We rebuild attribution from click to pipeline to revenue, so the number you act on is qualified pipeline and CAC, not a vanity MQL count.

From there we run paid search, LinkedIn and Meta, SEO, and lifecycle email, all pointed at pipeline and payback, with our in-house tools when you want them.

Sound familiar?

Most SaaS companies are stuck in one of these traps.

Your MQLs are a vanity metric

Marketing celebrates lead volume while sales quietly ignores most of it. Without a closed loop from click to closed-won, nobody can tell which spend creates pipeline.

You are buying clicks, not pipeline

High-intent SaaS keywords are expensive, and broad match plus a generic demo form burns budget on tire-kickers. The win is in intent, offer, and routing, not bid.

Your content does not rank or convert

A blog of thin posts that rank for nothing and a homepage that explains features instead of outcomes. SEO and messaging are doing none of the heavy lifting.

Trials leak before they pay

You pour spend into the top of the funnel while activation and lifecycle email sit unbuilt. The cheapest customer is the trial you already paid to acquire.

The pipeline stack

The levers that build pipeline.

Demand captured at the bottom of the funnel and nurtured everywhere else, tracked from first touch to closed-won.

ChannelsSearch · LinkedIn · SEO

TrackedPipeline + CAC

Built forB2B SaaS

Paid search

High-intent search and Performance Max on the problems your product solves, with offers and routing tuned so sales gets pipeline, not form fills.

LinkedIn + paid social

Account-based LinkedIn and Meta aimed at the titles and companies that fit, built to start conversations with buyers, not collect emails.

SEO + content

Bottom-of-funnel and comparison content that ranks for the terms buyers search right before they choose, instead of a blog nobody reads.

Lifecycle + activation

Onboarding, trial-to-paid, and expansion sequences so the signups you paid for actually activate. The cheapest customer is the trial you already have.

Conversion + messaging

Homepage and landing pages built around outcomes and proof, not a feature list. Message-market fit is the cheapest lever you have.

Pipeline attribution

Closed-loop tracking from click to pipeline to closed-won, wired into your CRM, so you fund what creates revenue and cut what creates noise.

Want this running for your SaaS business? Start with a free audit of your ads, SEO, and site.

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50+

Twin Cities brands grown

5.0★

Google review average

30 days

First lift, on average

No lock

Month-to-month, leave anytime

Who you work with

Your marketing team, not a vendor.

I started Snack Club to run marketing the way I always wanted it run: tied to revenue, explained in plain English, with no long contract holding anyone hostage.

Think of us as your marketing team, not a vendor you hand one channel to. We run the whole thing, Google Ads, SEO, web, email, and the software behind it, so you have one partner accountable for the work instead of stitching it together yourself.

We also build our own software: chat, reviews, reporting, and voice tools most agencies have to rent. When a client needs something off-the-shelf cannot do, we build it, then make it part of the work.

Based in: St Louis Park, MN
Contracts: Month-to-month, always
Access: Direct to the founder

More about Snack Club →

5.0

★★★★★

on Google

What our clients say.

See all reviews on Google →

Zach Collins

★★★★★ 6 reviews

Joe was great to work with from start to finish. Started seeing results immediately and glad I trusted Joe throughout the entire process!

Tyler Vidor

★★★★★ 6 reviews

I had a great experience working with Snack Club Marketing, especially Joe. They handled my website design, logo, and marketing strategy.

Joe Meyer

★★★★★ 11 reviews

Worked with them for our online advertising campaigns. They did a great job!

SaaS marketing, frequently asked.

How is SaaS marketing different from local lead gen?

The cycle is longer, the deal is bigger, and the metric that matters is pipeline and payback, not raw leads. We optimize to closed-won, which means tighter targeting, better offers, and attribution wired into your CRM.

How long until we see pipeline?

Paid search and paid social can produce qualified demos inside the first 30 to 60 days. SEO and content compound over 3 to 6 months. We tell you which lever moves first for your motion.

Do you work with product-led or sales-led motions?

Both. Product-led leans on activation, lifecycle email, and self-serve conversion. Sales-led leans on demand gen and routing to a rep. We build the stack around how you actually sell.

Will you lock us into a contract?

No. We're month-to-month. If we're not earning it, you shouldn't have to keep paying. That's the same answer we give every client.

Ready?

Build qualified pipeline, tracked to revenue.

Send your site and we'll send back a written audit of your ads, SEO, and site within 24 hours. Yours to keep, whether we work together or not.

No long contract, ever. Month-to-month.
You work with the founder, not an account manager.
A plain-English plan, not a 40-slide deck.

Get a free SaaS audit.

Send your details. We'll reply within 24 hours with a written action plan.