You know it needs to happen. It is also the thing that slides every week, because a customer needed something or a job ran long. So the site is three years old and nobody has looked at what any of it made.
There is a marketing manager, and there is a lot of marketing. They are not behind, they are outnumbered, and they get asked for numbers they cannot produce alone.
Marketing in the Brainerd Lakes
The Brainerd Lakes area runs on a simple geography: Brainerd and Baxter carry the year-round commercial spine along Highway 371, and the lake towns (Nisswa, Pequot Lakes, Crosslake, Breezy Point) carry the season. Resorts, golf, restaurants, and the trades that keep thousands of lake homes standing all work the same five-month window.
The customer base is bigger and wealthier than the census says. Every summer weekend the population multiplies with Twin Cities families at the cabin, and they spend like locals: docks, landscaping, remodels, dinners out. They also search like locals, because Google serves results based on where the searcher is standing. The keyword tools barely register this market. The dollars are real anyway.
For the trades, the cabin owner is the best customer in the region. They hire from a distance, they decide from reviews and photos because they cannot ask a neighbor, and they keep a running list of what the place needs next. The local pack and the review count are the whole game, and most lakes-area businesses have never seriously worked either.
Resorts and hospitality fight a different fight: booking windows that open months ahead, and metro searches that happen from a living room in February, long before anyone drives north. Filling the season is planning-window SEO and email work, not July advertising.
We are a Twin Cities team, which in this market is not a distance problem: half your summer customers drive up from the same metro we work in. Everything runs remote in a live dashboard, and the 371 corridor is a familiar drive.
Why Snack Club for the Brainerd Lakes
GA4, Meta CAPI, server-side events, and call tracking wired up before a single dollar gets spent. You see what the ad earned, not what it touched.
No SDR funnel. No account-strategist relay. The same person sees your dashboard at 6am and writes you back when you ping the chat.
Fill the booking window before summer, capture demand while the lakes are full, build rankings and reviews after Labor Day. The budget follows the season.
Simple services agreement, no 12-month lock-in. If we are not earning the retainer, leave with 30 days' notice. We'd rather earn it every month than hold you to a year.
The Work
Lotus United designs and builds retail environments for some of the best brands in the world. When we started, their site pulled 16 organic clicks in a month. We run their SEO, paid search, and conversion testing, and every deal it produces gets tracked in their own CRM.
Say the right thing, to the right audience.
First, because everything after it repeats whatever you decide here. We start with who actually buys from you and what they are trying to fix, then build the positioning, messaging, and voice on top of it. Most businesses already have a brand. They just cannot say it in a sentence their customer would use.
See step one →
Fix what converts.
Second, because it is where everything after this points. Marketing sites, Shopify stores, and landing pages built to load fast and turn visitors into leads.
See step two →
Buy the demand.
Google Ads, Paid Social, YouTube, and retargeting, run as one program. The fastest lever you have and the one you control.
See step three →
Earn the demand.
Local and technical SEO, AI search, and content. Slow and compounding, and it pulls down what you pay for every other lead.
See step four →
Answer every lead.
A lead that waits until Monday is usually gone. Chat catches them on the site, AI voice answers the phone when nobody can, and the follow-up runs itself until they reply. This is where most businesses lose the leads they paid for.
See step five →
Keep the customers.
Flows, campaigns, and reviews. The cheapest revenue in the building, and the part most businesses never switch on.
See step six →
Measure it in dollars.
Conversion work, analytics, and attribution. The step that makes the other six get better instead of just repeating, because you can finally see which work produced which revenue.
See step seven →Those seven steps are what we run. This is the order it happens in once you're a client. Timelines flex based on where you're starting.
A read of every channel you run, what each one made, and what nobody is tracking, in the first ten business days. Included when you sign, so we plan on your numbers rather than a guess.
Included
A plan tailored to where you're starting. Budgets per channel, outcomes named at 30, 60, 90 days.
Tracking, dashboards, landing pages, and creative installed and QA'd before launch day.
Campaigns ship with conversion attribution verified end to end.
Weekly account work, monthly strategy calls, live dashboards always on.
Always onWe’ve had a great experience working with Snack Club Marketing. As a boutique design and build agency, they fit right in.
Joe at Snack Club Marketing was originally referred to me by a local agency because I was looking for training. So glad he was.
Not ready for a retainer?
$2,500 gets you a full read of your marketing and a 90-day roadmap ranked by what each fix is worth. Yours to keep and run however you want, with us or without us.
Sign a retainer within 30 days and we waive the build fee on your first service.
See what's in itYes. We are based in the Twin Cities, about two hours from the lakes, and most of the work happens on Zoom and in your Live Report dashboard either way. When an in-person session helps, it is a familiar drive.
Half your summer customers already come from our metro, and we know what they search for before they head north. Beyond that: tracking wired before a dollar gets spent, every dollar tied to a tracked lead or sale, and a live dashboard you can check any morning.
Marketing budget should be sized to ad spend, scope, and which tools you bundle in. We quote after a strategy call so the number maps to your business and your season, not a one-size template.
The plan should follow your curve. The booking window gets filled before summer, peak months go to capturing demand, and the off-season goes to the compounding work: SEO, content, your email list, site fixes. The budget can flex the same way.
No. Every engagement is month-to-month with 30 days notice. If we are not earning the retainer, you can leave. We'd rather earn it every month than hold you to a year.
How we work with the lakes area
Snack Club's office is in St Louis Park, just outside Minneapolis. We work with Brainerd Lakes businesses on Zoom, over email, and in a live dashboard that never sleeps, and we know the drive up 371 well.
Send your details. I'll reply within 24 hours with a written action plan for your marketing in the Brainerd Lakes, whether we work together or not.
