You know it needs to happen. It is also the thing that slides every week, because a customer needed something or a job ran long. So the site is three years old and nobody has looked at what any of it made.
There is a marketing manager, and there is a lot of marketing. They are not behind, they are outnumbered, and they get asked for numbers they cannot produce alone.
Marketing in Bozeman
Bozeman has spent a decade as one of the fastest-growing small cities in America, and the Gallatin Valley shows it: new neighborhoods from Belgrade to Four Corners, a downtown that fills every evening, Montana State's year-round base, and a wave of remote-work money that changed what customers expect from a local business.
Then the two seasons. Summer belongs to Yellowstone, with the north entrance about ninety minutes away and a valley full of outfitters, guides, lodging, and restaurants working the visitor wave. Winter belongs to Big Sky and Bridger Bowl, and Big Sky brings some of the wealthiest second-home owners in the country into this market's search results.
Growth this fast is loud for the trades. Builders, remodelers, landscapers, and every service behind them are competing for customers who just arrived, have no established vendors, and choose from the map results and review counts. A complete profile with recent reviews wins jobs here that word of mouth used to decide.
The visitor and second-home searches follow the destination-town rule: Google serves results based on where the searcher stands, so Bozeman and Big Sky results get read by wealthier eyes than the population suggests, in every month of the year.
Bozeman is our second Montana market alongside the Flathead Valley. Everything runs remote from Minneapolis: tracking wired before a dollar gets spent, every lead in a live dashboard, and results measured in revenue rather than reports.
Why Snack Club for Bozeman
GA4, Meta CAPI, server-side events, and call tracking wired up before a single dollar gets spent. You see what the ad earned, not what it touched.
No SDR funnel. No account-strategist relay. The same person sees your dashboard at 6am and writes you back when you ping the chat.
Yellowstone summer and Big Sky winter pull different customers. We plan spend to both curves and use the shoulder months to build the rankings that pay at the peaks.
Simple services agreement, no 12-month lock-in. If we are not earning the retainer, leave with 30 days' notice. We'd rather earn it every month than hold you to a year.
The Work
Lotus United designs and builds retail environments for some of the best brands in the world. When we started, their site pulled 16 organic clicks in a month. We run their SEO, paid search, and conversion testing, and every deal it produces gets tracked in their own CRM.
Say the right thing, to the right audience.
First, because everything after it repeats whatever you decide here. We start with who actually buys from you and what they are trying to fix, then build the positioning, messaging, and voice on top of it. Most businesses already have a brand. They just cannot say it in a sentence their customer would use.
See step one →
Fix what converts.
Second, because it is where everything after this points. Marketing sites, Shopify stores, and landing pages built to load fast and turn visitors into leads.
See step two →
Buy the demand.
Google Ads, Paid Social, YouTube, and retargeting, run as one program. The fastest lever you have and the one you control.
See step three →
Earn the demand.
Local and technical SEO, AI search, and content. Slow and compounding, and it pulls down what you pay for every other lead.
See step four →
Answer every lead.
A lead that waits until Monday is usually gone. Chat catches them on the site, AI voice answers the phone when nobody can, and the follow-up runs itself until they reply. This is where most businesses lose the leads they paid for.
See step five →
Keep the customers.
Flows, campaigns, and reviews. The cheapest revenue in the building, and the part most businesses never switch on.
See step six →
Measure it in dollars.
Conversion work, analytics, and attribution. The step that makes the other six get better instead of just repeating, because you can finally see which work produced which revenue.
See step seven →Those seven steps are what we run. This is the order it happens in once you're a client. Timelines flex based on where you're starting.
A read of every channel you run, what each one made, and what nobody is tracking, in the first ten business days. Included when you sign, so we plan on your numbers rather than a guess.
Included
A plan tailored to where you're starting. Budgets per channel, outcomes named at 30, 60, 90 days.
Tracking, dashboards, landing pages, and creative installed and QA'd before launch day.
Campaigns ship with conversion attribution verified end to end.
Weekly account work, monthly strategy calls, live dashboards always on.
Always onWe’ve had a great experience working with Snack Club Marketing. As a boutique design and build agency, they fit right in.
Joe at Snack Club Marketing was originally referred to me by a local agency because I was looking for training. So glad he was.
Not ready for a retainer?
$2,500 gets you a full read of your marketing and a 90-day roadmap ranked by what each fix is worth. Yours to keep and run however you want, with us or without us.
Sign a retainer within 30 days and we waive the build fee on your first service.
See what's in itYes. We are based in Minneapolis, and most of our work happens on Zoom and inside your Live Report dashboard either way, even with clients twenty minutes from our office. Distance changes almost nothing about how the engagement runs.
Hire whoever can show you the work. We wire up tracking before a dollar gets spent, tie every dollar to a tracked lead or sale, and give you a live dashboard you can check any morning. Pick the team that proves it, wherever they sit.
Marketing budget should be sized to ad spend, scope, and which tools you bundle in. We quote after a strategy call so the number maps to your business and your season, not a one-size template.
As two curves with different customers. Summer campaigns work the Yellowstone visitor wave, winter works Big Sky and the destination skiers, and the shoulder months go to the compounding work that makes both peaks start higher.
No. Every engagement is month-to-month with 30 days notice. If we are not earning the retainer, you can leave. We'd rather earn it every month than hold you to a year.
How we work with Bozeman
Snack Club's office is in St Louis Park, just outside Minneapolis. We work with Bozeman and Big Sky businesses on Zoom, over email, and in a live dashboard that never sleeps. Our hours run an hour ahead of Montana.
Send your details. I'll reply within 24 hours with a written action plan for your marketing in the Gallatin Valley, whether we work together or not.
